We build demand for manufacturers, industrial suppliers, distributors and exporters across Bihar and India. Product- and application-level Search campaigns, LinkedIn account targeting, IndiaMART and TradeIndia optimisation, technical content that ranks, and CRM attribution that ties spend to quotes raised and orders won — not to a pile of untriaged enquiries.
Plant owners selling machinery, components and custom fabrication to industrial buyers.
Distributors and dealers of equipment, spares, chemicals and raw materials.
Brands chasing overseas buyers with country-targeted Search, LinkedIn and trade content.
EPC, logistics, testing, IT and staffing companies with long consultative sales cycles.
Capacity-led selling where the buyer needs proof of process, QC and certification.
Companies recruiting dealers and channel partners across states and districts.
Which products, applications and buyer roles carry margin — and what an RFQ is actually worth.
Product names, part numbers, applications, capacities and 'manufacturer in India' intent.
Spec tables, downloads, certifications, capacity proof and a short RFQ form on every page.
Exact product and application intent, competitor conquesting, brand defence and remarketing.
Company size, industry and job-function targeting with lead-gen forms and document ads.
IndiaMART, TradeIndia and Justdial catalogues, response SLAs and paid-plan ROI review.
Quantity, application, timeline and budget captured before the enquiry hits your sales desk.
Quotes raised, orders won and revenue imported from CRM into Ads as offline conversions.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Product, application, specification and competitor intent with call and form extensions.
Account and role targeting, lead-gen forms, document ads and retargeting sequences.
Product hubs, application notes, comparison and 'manufacturer in' pages built to rank.
Catalogues, spec sheets, case notes, certification packs and quotation templates.
One page per product line or application with spec tables and a short RFQ form.
IndiaMART / TradeIndia / Justdial catalogue, response SLA and paid-plan ROI tracking.
Factory walkthroughs, machine demos, QC process and installation footage.
Scoring on quantity, application and timeline, routed to the right sales engineer.
Spend, RFQs, quotes, win rate, order value and cycle time by product line.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Unfiltered enquiry dumps drown sales engineers in price-shoppers. Fewer, better-qualified RFQs beat volume in every B2B account we've run.
Buyers search by product name, part number and application. Without dedicated pages, you're invisible for the exact terms that convert.
B2B cycles run 3–9 months. If quotes and orders aren't imported back into Ads, the algorithm optimises for the wrong enquiry.
Higher CPL, far higher order value. For capital equipment and contract manufacturing it often beats Search on cost per order.
Industrial buyers shortlist three suppliers the same day. A same-hour response with a spec sheet wins deals against better-priced but slower competitors.
Plant footage, QC process, ISO and test certificates remove the single biggest objection in industrial buying.
Challenge: A single brochure site and heavy IndiaMART dependence produced mostly price-shoppers and no attribution.
What we did: 22 product and application pages, product-level Search campaigns, RFQ qualification form and CRM quote import.
Challenge: Most of the budget sat in marketplace paid plans with no measurement of what those enquiries were worth.
What we did: Catalogue rebuild, response SLA, plan-level ROI analysis, budget shifted to Search and technical SEO.
Challenge: Export sales depended entirely on trade fairs and agent networks with no digital pipeline.
What we did: Country-targeted Search, English technical content hub, LinkedIn account targeting and a video plant tour funnel.
Challenge: Long, consultative sales cycles with no way to reach procurement heads at target companies.
What we did: Account list targeting, document ads with capability decks, nurture sequences and CRM stage-level attribution.
Verified reviews from founders whose funnels we've built and scaled.
"The first agency that asked about our margin per product line before touching a campaign."
"They cut our marketplace spend and enquiries got better, not worse. That took nerve."
"Our first overseas orders from digital came in the same quarter we launched."
"Spec pages and downloadable sheets ended half the back-and-forth our engineers used to do."
"Importing won orders into Google changed what the campaigns went hunting for."
"LinkedIn looked expensive until we saw the order value it produced."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Manufacturers with a brochure site who need product pages, tracking and a working RFQ funnel.
Manufacturers and B2B firms that need a predictable flow of qualified RFQs across product lines.
Groups with multiple plants, export ambitions or a dealer network to recruit across states.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Optimised to qualified RFQs, quotes and orders | |||
| Product, application and specification-level pages | |||
| LinkedIn account and role targeting | |||
| IndiaMART / TradeIndia ROI analysis, not blind spend | |||
| Technical SEO content written for engineers | |||
| Plant, process and QC video production | |||
| Offline import of quotes and won orders | |||
| You own the ad accounts, CRM and content | |||
| 30-day exit clause on retainers | |||
| Fixed-scope foundation pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
The B2B Foundation Sprint is ₹95,000 one-time. Retainers start at ₹1,25,000/month. Ad spend is billed directly by Google and LinkedIn in your company's name and typically starts at ₹75,000/month across channels.
₹300–₹1,800 for most Indian industrial categories on Search. Capital equipment, export and LinkedIn-sourced enquiries usually land between ₹2,000 and ₹6,000 — justified by order values in lakhs or crores.
First qualified RFQs typically arrive within 21 days. Orders follow your sales cycle — usually 3–9 months in industrial categories, which is why we track pipeline stages, not just leads.
For high-ticket, multi-stakeholder purchases, usually yes. CPL is higher than Search but the buyer quality and order values are too. We test it against Search on cost per order, not cost per lead.
Sometimes. We analyse what those enquiries actually convert to before recommending anything. In several accounts we've cut marketplace spend and improved enquiry quality by moving budget to Search and SEO.
Yes — application notes, specification comparisons, material guides and 'manufacturer in India' pages, written to be credible to engineers and structured to rank.
Yes — country-targeted Search and LinkedIn, English technical content, trade-intent landing pages and video plant tours that substitute for a site visit.
Quantity, application, specification, timeline and budget are captured on the form or via a short WhatsApp/email sequence, then scored and routed to the right sales engineer.
Yes — plant walkthroughs, machine demos, QC process and installation footage, shot on-site. It's the fastest way to remove capability doubts in industrial buying.
Zoho, HubSpot, Salesforce, LeadSquared and most ERP-linked systems that expose an export or API. Quote and order events are imported back into Ads as offline conversions.
Yes — state and district-level campaigns, partner landing pages, application forms and onboarding sequences for channel recruitment.
Yes. Google Ads, LinkedIn Campaign Manager, GA4, your website and all content and video files stay under your login. We operate as managers with a 30-day exit clause.
Yes. Most B2B clients are pan-India or export-focused, and everything operates over Google Meet, email and Looker Studio. Video shoots require an on-site visit.
A live Looker Studio dashboard covering spend, RFQs, quotes raised, win rate, order value and cycle time by product line, plus a weekly Loom walkthrough and a monthly strategy call.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.