Client acquisition systems for knowledge businesses — measured in enquiries and sales, not impressions.
TRAFIXEL is a growth and performance marketing agency for coaches, consultants, course creators, personal brands, YouTubers and coaching institutes. We build the full system — Meta & Google Ads, lead generation, sales funnels and landing pages — with conversion tracking so you see every lead and sale. Based in Patna, working with clients across India and worldwide.
Who we serve
Built for businesses that sell expertise.
We connect paid ads, funnels, landing pages and conversion tracking into one customer acquisition system — so every enquiry and sale can be traced back to where it came from.
Coaches
Fill your calendar with qualified discovery calls.
Consultants
Win B2B clients with a predictable enquiry pipeline.
Course creators
Turn traffic into students and course sales.
Influencers & personal brands
Convert audience attention into paying customers.
YouTubers & content creators
Funnels that monetise the audience you already have.
Coaching institutes
Admission enquiries and enrolments, tracked end to end.
BUILT FOR AMBITIOUS BIHAR-BORN AND INDIA-FIRST BRANDS
Real client logos drop in as case studies are published. TRAFIXEL never uses fabricated brand marks.
Most Patna agencies report on numbers that don't pay your salary.
Every month you get a PDF full of impressions, reach, and post likes. None of it answers the only question that matters: did this bring in customers?
Vanity metrics we don't report
- Impressions
- Reach
- Followers
- Post likes
- Video views (unqualified)
- Website sessions
- Bounce rate in isolation
Business metrics we live and die by
- Qualified leads / demos booked
- Cost per qualified lead (CPQL)
- Pipeline generated (₹)
- Revenue attributed
- ROAS by channel & campaign
- Customer acquisition cost (CAC)
- LTV : CAC ratio
What "performance-driven" actually means at TRAFIXEL.
Every campaign has a business outcome
We start with one number — leads, pipeline, revenue, or CAC — and every asset traces back to it.
Live dashboard, not monthly PDF
Looker Studio dashboard, granted on day one. You see what we see, when we see it.
Written performance guarantee
Miss the agreed baseline, and next month's fee is waived until we hit it.
Attribution before spend
GA4, GTM, conversion tracking, and offline conversion import set up before a single ad runs.
The PIXEL Framework™ — how TRAFIXEL turns marketing spend into revenue.
A repeatable, auditable five-stage system. Every client engagement runs on it, every dashboard is structured around it, and every monthly review references it.
Position
Sharpen the offer, ICP, and message before spending a rupee.
Instrument
GA4, GTM, CAPI, offline conversions, dashboards — attribution first.
eXperiment
Small, cheap tests across channels to find what compounds.
Execute
Double down on winners. Kill losers fast. Publish weekly.
Learn
Every 30 days: what worked, what didn't, what changes. In writing.
Performance marketing first. Everything else, in the same stack.
Paid media is our flagship — where we scale businesses fastest. SEO, AIO, and GEO compound the results over time. Most clients start with two or three services; every one plugs into the same PIXEL Framework and the same live dashboard.
Performance Marketing
Full-funnel paid growth — cross-channel, revenue-attributed. Our flagship.
Google Ads
Search, Shopping, YouTube, PMax — profitable from month 1.
Meta Ads
Facebook + Instagram, tuned for ROAS, not reach.
Lead Generation
Qualified leads, not form-fills. CPL committed in advance.
Landing Page Design
High-converting pages built for cold paid traffic.
Sales Funnels
From ad click to closed deal — mapped and instrumented.
Conversion Rate Optimization
A/B testing, heatmaps, funnel repair — squeeze more from every click.
Marketing Automation
CRM, WhatsApp, and lifecycle flows wired end-to-end.
SEO
Compounding organic growth alongside your paid engine.
Local SEO
Own the Patna & Bihar Map Pack for high-intent searches.
AIO / GEO — AI Search
Get cited by ChatGPT, Gemini, Perplexity — the new SERP.
Content Marketing
Content that ranks, converts, and gets cited by AI.
Social Media Marketing
Organic + paid, aligned to a business outcome.
Email Marketing
Sequences that recover carts and re-open pipeline.
Website Development
Marketing-ready sites that ship in weeks, not months.
Brand Strategy
Positioning that makes every ad cheaper to run.
Performance marketing to scale your business — measured in revenue.
This is what we do best. Full-funnel paid campaigns across Google, Meta, and YouTube — built to scale profitably. One dashboard, one goal, one number. If we don't move that number, we tell you before you have to ask.
See the full service- Channel-agnostic — we pick winners based on your CAC, not our commissions
- GA4 + GTM + Meta CAPI + offline conversion import — set up before spend
- Weekly channel-mix review, monthly budget re-allocation to scale winners
- Cohort and LTV reporting, not just last-click
- Built to scale from ₹1L/mo test budgets to ₹50L+/mo campaigns
Google Ads that print pipeline — not just clicks.
Search, PMax, YouTube, and Shopping campaigns tuned to a target CPA or ROAS agreed at kickoff. Enhanced conversions, offline conversion import, and consent-mode v2 configured from day one.
Google Ads Management- Query-mining every 72 hours in the first month
- Negative keyword lists you actually own
- Landing page and ad-copy tests run in tandem
- Direct integration with your CRM for closed-loop reporting
Meta Ads for ROAS, not for reach.
Facebook and Instagram campaigns for D2C, coaching, real estate, and local retail — with a creative testing framework tuned for iOS-14 attribution and Conversions API. Cost caps, not hope.
Meta Ads Management- Hook–Body–CTA creative brief framework
- 3-2-2 creative testing cadence (3 hooks × 2 bodies × 2 CTAs)
- Advantage+ shopping and lead-gen with proper allow-lists
- Meta CAPI + first-party pixel for post-iOS attribution
Organic growth that compounds — for Google and AI search.
Paid gets you scale today. SEO, AIO, and GEO make it cheaper tomorrow. Every organic program includes technical, on-page, off-page, AI-Optimization (AIO), and Generative Engine Optimization (GEO) for ChatGPT, Gemini, and Perplexity.
SEO, AIO & GEO Services- 47-point technical audit at kickoff
- Silo architecture + internal linking map
- Content built to rank on Google AND be cited by AI
- Schema, Core Web Vitals, log-file analysis
- Monthly rank + revenue-share reporting alongside paid
Own the Patna Map Pack — for keywords that actually convert.
If your customer searches from Boring Road, Kankarbagh, or Bailey Road and you're not in the top 3 Map Pack results, you don't exist. We fix that.
Local SEO for Patna- Google Business Profile optimized, categorized, and posted weekly
- NAP-consistent citations across 40+ Indian directories
- Review generation workflow via WhatsApp + email
- Hyperlocal landing pages by neighborhood and industry
- Local schema and geo-modifiers across the site
Websites and landing pages built to sell, not to sit.
Marketing-ready from day one — fast, tracked, and structured for both Google ranking and AI-search citation. No template graveyards, no bloated builders.
Website & Landing Pages- Core Web Vitals green on real devices, not lab tests
- Full schema stack + Speakable + FAQPage baked in
- GA4 + GTM + conversion tracking wired at handover
- Editable by your team — no lock-in, no monthly platform fee
Built for knowledge businesses — people who sell expertise.
Generic playbooks lose. Each audience gets a funnel, offer path and attribution setup built around how its buyers actually decide.
Coaches
Booked discovery calls
Consultants
Qualified B2B pipeline
Course Creators
Launches & evergreen sales
Influencers & Personal Brands
Audience → revenue
YouTubers & Creators
Views → owned funnel
Coaching Institutes
BPSC / BSSC / UPSC
Coaches: a calendar full of the right discovery calls.
Problem: referrals dry up and Instagram posting brings likes, not clients. Solution: a positioning-led funnel — offer page, application form and paid traffic — that books qualified calls and tracks which ones become clients.
- Application-style booking pages that filter out tyre-kickers
- Meta & YouTube ads tied to booked-call conversions
- Show-up reminders via WhatsApp and email
- Call-to-client tracking so spend follows revenue
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Consultants: a pipeline that doesn't depend on your network.
Problem: high-value deals arrive in feast-or-famine cycles through word of mouth. Solution: authority content, Google & LinkedIn demand capture and a proposal-ready enquiry flow that keeps the pipeline steady.
- Authority pages and case-led content for buyer research
- Google Ads on high-intent problem searches
- LinkedIn retargeting for decision-makers
- CRM pipeline stages from enquiry to signed engagement
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Course creators: launches that sell and evergreen sales in between.
Problem: revenue spikes at launch, then flatlines. Solution: webinar or challenge funnels for launches plus an evergreen ads-to-email system that keeps enrolments coming between cohorts.
- Webinar, challenge and low-ticket entry funnels
- Email sequences that convert free learners to buyers
- Kajabi / Teachable / Graphy checkout tracking
- Launch calendar with pre-launch list building
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Influencers & YouTubers: turn attention into income you own.
Problem: a big audience on rented platforms, with income tied to brand deals and the algorithm. Solution: lead magnets, an owned email list and offer funnels that turn followers and viewers into paying customers.
- Link-in-bio and video-to-funnel landing pages
- Lead magnets that grow an owned email list
- Digital product and community offer funnels
- Revenue tracking by video, post and platform
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
BPSC, BSSC, UPSC, JEE, NEET, banking, and school marketing.
Admission-season peaks. Meta-first funnels with WhatsApp community lock-in and enrollment automation. Nobody else in Patna is running Meta creative this fast.
- Batch-launch campaign playbooks (30-day, 60-day, 90-day)
- WhatsApp community + broadcast list migration to CRM
- Meta creative refreshed weekly — no ad fatigue
- Retargeting from free webinar → paid enrollment
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Five stages. Fourteen days from contract to first live campaign.
Audit
47-point audit of your site, ads, tracking, and funnel. Free, no pitch.
Strategy
PIXEL Framework applied to your business. Written plan, agreed KPIs.
Instrument
GA4, GTM, CAPI, CRM, dashboards — before any ad spend.
Launch
First campaigns live within 14 days of contract signing.
Compound
Weekly reviews, monthly re-allocation, quarterly strategy resets.
Your live dashboard — not a PDF, not a Powerpoint.
Sample view of a TRAFIXEL client dashboard. You get access on day one. Every channel, every campaign, every rupee — attributed to a real business outcome.
| CHANNEL | SPEND | LEADS | CPL | ROAS |
|---|---|---|---|---|
| Google Ads · Search | ₹1,24,000 | 312 | ₹397 | 4.8x |
| Meta Ads · Advantage+ | ₹86,500 | 241 | ₹359 | 3.9x |
| SEO · Organic | — | 168 | ₹0 CAC | ∞ |
| Local SEO · GBP | — | 94 | ₹0 CAC | ∞ |
| Meta Ads · Retargeting | ₹22,300 | 58 | ₹384 | 6.1x |
| Email · Klaviyo flows | — | 44 | ₹0 CAC | 12.3x |
| Total | ₹2,32,800 | 917 | ₹254 | 5.2x blended |
Illustrative dashboard — client identities are anonymized until case studies are published.
Four principles we won't break.
You own everything
Ad accounts, GA4, GTM, domains, CRM — all in your name. Always.
No lock-in contracts
Month-to-month after the first 90 days. Cancel with 30 days notice.
Every scope is written
Custom proposal after your free audit. No hidden fees, no surprise line items, no secret rate cards.
Weekly written updates
Every Friday, a 5-line summary: what we did, what worked, what next.
Miss the baseline? Next month is on us.
At kickoff, we agree a leading-indicator baseline in writing — qualified leads, CPL, ranking movement, or GBP calls. If we miss it, we work the next month for free until we hit it. Not a marketing gimmick. A clause in the contract.
- Baseline agreed in writing before contract signing
- Reviewed at 30, 60, and 90 days
- Miss the baseline → next month waived
- Applies to retainer, not ad spend
Baseline or free.
No Patna agency publishes a written performance guarantee. We do. Because we're planning to be right about your numbers before we quote them.
Three ways businesses in Patna work with us.
We don't sell packages off a shelf. Every engagement is scoped after a free growth audit and priced against your goals, channels, and industry. Ad spend is separate and always billed by the platform, in your business's name.
Local Ignite
Local businesses & clinics in Patna
ex. GST · ex. ad spend
You want the Patna map pack, more GBP calls, and a clean local footprint before layering paid.
- Google Business Profile full optimization
- Local SEO — Patna map pack focus
- 30+ local citations, NAP-consistent
- Weekly GBP posts + review workflow
- GA4 + Search Console setup
- Monthly live-dashboard review
Growth Engine
SMEs, coaching, and clinics scaling paid + organic
ex. GST · ex. ad spend
You have product-market fit and want SEO, paid, and CRO working together — not siloed.
- Everything in Local Ignite
- Full SEO — technical, on-page, off-page, GEO
- Google Ads OR Meta Ads (managed)
- Landing page design (quarterly)
- GA4 + GTM + CAPI + offline conversion import
- Weekly written updates + monthly strategy call
Performance
D2C, real estate, and multi-location businesses
ex. GST · ex. ad spend
You're scaling ad spend and need attribution, CRO, and automation to compound the returns.
- Everything in Growth Engine
- Google Ads AND Meta Ads (managed)
- CRO program with monthly A/B tests
- Marketing automation + WhatsApp flows
- Weekly strategy call + Slack channel
- Written performance guarantee
Feature-by-feature — no surprises.
| Feature | Local Ignite | Growth Engine | Performance |
|---|---|---|---|
| Live dashboard access | |||
| Weekly written updates | |||
| Monthly strategy review | Async | ||
| Named strategist | |||
| Google Ads management | Managed | Managed | |
| Meta Ads management | OR Google | Both | |
| CRO / A/B testing | |||
| Marketing automation | |||
| Performance guarantee | Optional | ||
| Slack channel |
Bigger business? Multi-location, D2C, or enterprise?
We'll scope a written proposal after your free growth audit — priced against your goals, channels, and industry. No packages. No hidden add-ons.
TRAFIXEL vs freelancer vs in-house vs national agency.
| Capability | TRAFIXEL | Freelancer | In-house | National agency |
|---|---|---|---|---|
| Attribution setup before spend | Rare | Never | Sometimes | |
| Live dashboard access | Rare | Yes (internal) | Rare | |
| Written performance guarantee | Never | N/A | Rare | |
| Written scoped proposal | Rare | N/A | Sometimes | |
| Weekly written updates | Rare | N/A | Rare | |
| GEO / AI-search optimization | Never | Rare | Rare | |
| Local Patna presence | Yes | N/A | Directory-only | |
| Retainer flexibility | Locked-in | N/A | Locked-in |
Book a 30-min strategy call — walk away with a plan, not a pitch.
Get on a call with a senior strategist (not a sales rep). We'll unpack your current funnel, spot the biggest revenue leaks, and give you a custom growth roadmap you can action — with or without us.
- Deep-dive into your offer, funnel, and current ad performance
- Live diagnosis of tracking, attribution, and creative gaps
- Channel-mix recommendation: Google, Meta, YouTube, PMax
- Realistic CAC, ROAS, and scaling targets for your niche
- 90-day performance roadmap you keep — even if we don't work together
- Zero-pressure. No follow-up spam. No obligation.
What could your ad budget actually generate?
Directional math using median TRAFIXEL benchmarks (CPL ₹350, close rate 10%, deal size ₹25,000). Real numbers from your kickoff audit will replace these.
Take these even if you never hire us.
A real case study will live here — with real numbers, real client, real proof.
We're building TRAFIXEL pre-proof, on purpose. Instead of buying stock case studies or paraphrasing someone else's work, we're earning them. When this slot fills, it fills with a written client name, real KPIs, and a screenshot from the actual dashboard.
A real case study will live here — with real numbers, real client, real proof.
We're building TRAFIXEL pre-proof, on purpose. Instead of buying stock case studies or paraphrasing someone else's work, we're earning them. When this slot fills, it fills with a written client name, real KPIs, and a screenshot from the actual dashboard.
A real case study will live here — with real numbers, real client, real proof.
We're building TRAFIXEL pre-proof, on purpose. Instead of buying stock case studies or paraphrasing someone else's work, we're earning them. When this slot fills, it fills with a written client name, real KPIs, and a screenshot from the actual dashboard.
"I started TRAFIXEL because I got tired of decks that ignored the P&L."
After a decade watching Patna businesses pay for "digital marketing" that only produced impressions, I built the agency I wished existed — one that starts every engagement with the client's bank account, not with a media plan.
TRAFIXEL will not be the biggest agency in Bihar. It will be the one whose clients can point to a line item on their P&L and say "that came from them". That's the only bar we care about.
Roles that actually exist on your account.
You get a named strategist, not a support desk. Every role below is filled by a practitioner who has managed accounts at your scale before.
SEO leads
10+ yrs combined across ecom, local, B2B SEO
Paid media specialists
Google Ads & Meta Blueprint certified practitioners
Analytics engineers
GA4, GTM, CAPI, Looker Studio — full stack
Design & copy
Direct-response trained, not Canva-decorated
Automation ops
CRM, WhatsApp, Zapier, n8n
Content strategists
Trained on SEO + GEO simultaneously
TEAM · HEADSHOTS
CERTIFIED · PARTNERED · ACCREDITED
Partner logos verified and linkable once accounts are transferred at kickoff.
The exact tools your account runs on.
Ranking on Google is table stakes. Getting cited by ChatGPT is the next moat.
No other Patna agency is building for this. TRAFIXEL structures every page for citation by ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google's AI Overviews — using entity relationships, definition blocks, comparison tables, original frameworks, and structured data most sites don't bother with.
- Entity graph mapping across your site's topical authority
- FAQPage + Speakable schema on every eligible section
- Definition-first content pattern LLMs prefer to cite
- Original frameworks (like PIXEL™) — unique names AI search remembers
- llms.txt file at root, updated as content ships
What clients say about working with TRAFIXEL.
“Our BPSC batch launch hit capacity in 11 days. Their WhatsApp funnel is unfair.”
“MER went from 1.8x to 3.6x in a quarter. They killed our worst campaign the first week.”
“Cost per site visit dropped 62%. Attribution finally makes sense.”
“Top 3 in the local pack for our specialty in 74 days. GBP reviews on autopilot.”
Real clients, real numbers — straight from the people who lived it.
Actually serving Patna. Not just claiming coverage.
A large share of "Patna digital marketing agency" search results are national agencies with no local presence, no local GBP, and no local reviews. We work with Patna businesses every day. We understand what a BPSC batch launch or a Bailey Road 3BHK campaign needs — because we're from Bihar.
Rooted in Patna.
Our office is in Patna, and we work with coaches, consultants, trainers and coaching institutes across the city — from Boring Road and Kankarbagh to Rajendra Nagar.
Patna-based. Serving knowledge businesses across Bihar, India and worldwide.
The Friday brief — one page, five wins, zero fluff.
Every Friday: what worked in our accounts this week, what broke, what we're testing next. Written for operators, not marketers.
The questions we get before every kickoff call.
Three steps. Fourteen days to first live campaign.
1 · Request the free audit
Fill the form. We audit within 1 business day.
2 · 30-min scoping call
We agree scope, baseline, and starting tier.
3 · Kickoff in 14 days
Instrument, then launch. Dashboard live day one.
Send a message. We're here to answer any question you may have.
Share a few details about your business and goals. We'll reply within one business day with next steps or a free 47-point growth audit.
Would you like to join our growing team?
We're hiring performance marketers, SEO leads, and creative strategists in Patna and remote.
trafixelindia@gmail.comHave a project in mind — or feedback for us?
We read every message. Send ideas, critiques, or partnership proposals.
trafixelindia@gmail.comStop paying for impressions.
Start being paid for results.
One free audit. One 30-minute call. One clear answer on whether TRAFIXEL is the right agency for your business. No pitch deck. No pressure.