Senior-led performance team · PatnaFree audit →
Qualified leads · Google + Meta + LinkedIn + WhatsApp · Serving Patna & all India

Lead generation that fills your pipeline, not your inbox.

Patna's specialist lead generation agency. Qualified B2B & B2C leads delivered straight into your CRM — via Google, Meta, LinkedIn, WhatsApp and conversion-optimised landing pages. 42,000+ leads shipped. ₹184 median coaching CPL. 15-second speed-to-lead. Zero lock-in.

42,000+
Qualified leads delivered across India since 2021
₹184
Median CPL for coaching & education clients in Patna
34%
Median MQL → SQL conversion rate on our funnels
15 sec
Speed-to-lead — CRM + WhatsApp fires instantly
Lead generation dashboard showing CPL, qualified leads and CRM pipeline — managed by TRAFIXEL Patna
The TRAFIXEL Lead-Gen Playbook

Our 6-step qualified lead generation framework

Not "we'll get you leads." A repeatable ICP → funnel → channels → qualify → route → scale loop, engineered for pipeline value — not form-fill counts.

01 · Define ICP

Ideal customer profile, buyer persona, budget band, deal size, sales cycle length, qualifying questions.

02 · Build funnel

Landing page + qualifying quiz + thank-you page + WhatsApp/call CTAs + CRM webhook — end to end in 7 days.

03 · Launch channels

Google Search + Meta Lead Ads + LinkedIn + WhatsApp CTWA, message-matched to the funnel, live in week 2.

04 · Qualify

Lead scoring, hidden CRM fields, phone verification, WhatsApp qualification flow — top 30–45% clear the threshold.

05 · Route + respond

Instant CRM push, geographic + product-based routing, WhatsApp auto-response, call-tracking to the right rep.

06 · Optimise + scale

Kill low-CVR campaigns weekly, scale winners 20% wk/wk, feed offline conversions back for value-based bidding.

Every lead source, under one accountable team.

Google, Meta, LinkedIn, WhatsApp, landing pages and SEO content — one strategist, one CRM, one dashboard. No finger-pointing between siloed vendors.

Highest intent
Google Search Ads

High-intent capture on bottom-funnel commercial queries. Best for real estate, coaching, healthcare, home services, B2B.

Highest volume
Meta Lead Ads

Facebook + Instagram Instant Forms with conditional logic. Cheapest lead volume in India, best paired with WhatsApp routing.

B2B
LinkedIn Lead Gen Forms

B2B SaaS, enterprise services, high-ticket consulting. Job-title + company-size + industry targeting with pre-filled forms.

India-first
WhatsApp CTWA

Click-to-WhatsApp ads with automated welcome flows + chatbot qualification. India's highest-converting lead source.

CRO engine
Landing Page Funnels

Dedicated conversion pages per campaign — quizzes, calculators, lead magnets. Sub-1.5s LCP, mobile-first, sticky CTAs.

Compounding
Content + SEO leads

Long-form guides, lead magnets, gated tools, industry benchmarks — steady inbound leads that compound over time.

Lead generation services we ship in Patna

From a one-time funnel build to a fully-managed multi-channel lead engine — one accountable team, fixed monthly fees.

₹40,000 one-time
Lead funnel launch

Landing page + qualifying form + CRM integration + WhatsApp flow + first campaigns across Google/Meta/LinkedIn.

₹12,500 one-time
Lead-gen audit

Cross-channel review: sources, landing pages, forms, qualification, CRM, speed-to-lead, sales CVR. 25-page PDF + call.

₹20,000/mo
Monthly lead retainer

Weekly optimisation, creative refresh, LP CRO, CRM tuning, offline imports, Looker Studio dashboard, strategy call.

₹35,000 one-time
Lead qualification system

Scoring model, pre-form quiz, hidden fields, phone verification, WhatsApp qualification chatbot, sales alert automation.

₹18,000/page
Landing pages for leads

Conversion-optimised pages per campaign — mobile-first, sub-1.5s LCP, WhatsApp + call + form CTAs, testimonials.

₹30,000/mo
Creative sprint

8–15 UGC + static + carousel variants/month tuned for lead-form clicks — India-native creators, sub-72hr turnaround.

Where lead generation budgets get burned

Six mistakes we find in almost every lead-gen audit — and the exact fixes we deploy in the first 30 days.

Homepage as landing page

Kills quality score, tanks CVR by 60–80%. Every campaign needs a dedicated, message-matched conversion page.

No lead qualification

Sales teams waste hours on junk leads. Without pre-form quizzes + scoring, 55–70% of leads are un-workable.

Slow speed-to-lead

Contacting a lead in >5 minutes drops conversion by 400%. Instant CRM push + WhatsApp auto-response is table stakes.

No offline conversion loop

Meta + Google can't optimise for revenue if you don't send back which leads closed. Value-based bidding needs this loop.

One channel over-reliance

Meta rate-hikes, Google slot competition, LinkedIn CPL spikes — single-channel dependency is fragile. Diversify from day 1.

Reporting on form fills, not pipeline

Vanity metric. We report on qualified leads, cost per qualified lead, MQL→SQL rate, and pipeline value — the only numbers that matter.

Our 90-day lead generation rollout

A predictable path from "we need more leads" to "consistent daily qualified pipeline at target CPL" — with weekly checkpoints.

  1. Week 1
    Discovery & audit

    ICP, buyer persona, sales cycle, CRM audit, current CPL baseline, sales team capacity, target lead volume + CPL.

  2. Week 2
    Funnel build

    Landing page, qualifying form, thank-you page, CRM integration, WhatsApp auto-response, call-tracking, GA4 + CAPI setup.

  3. Week 3
    Campaign launch

    Google Search + Meta Lead Ads + LinkedIn campaigns live. First creative batch (8–12 variants). First leads flowing to CRM.

  4. Weeks 4–8
    Qualify + optimise

    Weekly creative refresh, audience expansion, LP CRO, form field testing, qualification score tuning, offline import loop.

  5. Month 3
    Scale winners

    20% weekly budget increases on winning campaigns. Kill low-CVR sources. Layer LinkedIn + YouTube retargeting. Geo expansion.

  6. Month 4+
    Compound

    Monthly strategy calls, QBRs, sales enablement, LTV feedback into bidding, content + SEO lead engine bolt-on for inbound.

TRAFIXEL vs Freelancer vs Per-Lead Vendor

Why we charge fixed retainers instead of per-lead markups — and why our clients own their CRM, pixels and pipeline forever.

What you getTRAFIXELFreelancerPer-Lead Vendor
Only qualified leads (not raw form fills)
Fixed monthly retainer (no per-lead markup)
Native CRM integration (Zoho, HubSpot, Kylas, LeadSquared)
WhatsApp auto-response + qualification flow
Call tracking + geographic routing
Landing pages + CRO included
Offline conversion import loop
Live Looker Studio dashboard (24/7)
Full account + data ownership
30-day exit clause, zero cancellation fees
Lead-Gen Case Studies

Real lead-gen results from Patna & across India

Anonymised snapshots from live retainers. Lead counts measured in CRM, cross-verified with client sales-team closures.

Coaching Institute · Patna

1,240 qualified admissions leads at ₹184 CPL for JEE/NEET batch

Challenge

₹850+ CPL on Meta, most leads junk. Counsellors wasting hours on unqualified calls.

What we did

Rebuilt landing page + qualification quiz, lead-scoring in CRM, WhatsApp auto-routing to counsellors, hyperlocal Meta targeting across 14 Patna coaching hubs.

CPL
₹850 → ₹184
Qualified Leads
1,240 in 90d
Admissions
168 enrolments
MQL→SQL
12% → 38%
Real Estate · Patna + Bihar

612 site-visit leads at ₹1,180/visit — ₹42 Cr in bookings

Challenge

Cold leads, 4% site-visit show-up rate, sales team unable to reach prospects in time.

What we did

Intent-based Search + PMax, Meta lead-form + Instant Experience, WhatsApp Cloud API instant response, sales-team routing with 4-minute SLA.

Site Visits
612 booked
Show-up Rate
4% → 34%
Bookings Value
₹42 Cr
Cost / Visit
₹1,180
B2B SaaS · Bengaluru

72 SQLs/month at $38 CPL from LinkedIn + Google Search

Challenge

Long sales cycle, high CPL ($260+) on LinkedIn, MQL→SQL conversion under 6%.

What we did

ABM audience layering, gated benchmark report as lead magnet, LinkedIn Conversation Ads, Search retargeting on branded terms, HubSpot lifecycle nurture.

CPL
$260 → $38
SQLs / month
9 → 72
MQL→SQL
6% → 31%
Pipeline Added
$1.4M
Dental Chain · Patna (4 clinics)

540 verified appointment leads/mo across 4 Patna clinics

Challenge

Reception phone spam from ads, only ~30% of leads showed up. Wasted chair time.

What we did

Per-clinic radius targeting, appointment-slot calendar in the form, WhatsApp confirmation + reminder, call-tracking numbers per clinic, no-show follow-up flow.

Verified Appts
540 / mo
Show-up Rate
30% → 71%
Cost / Appt
₹315
Chair Utilisation
↑ 42%
Interior Designer · Patna

84 project enquiries/mo — ₹18L average project value

Challenge

Word-of-mouth only. No predictable enquiry flow. Sales team idle 3 weeks of every quarter.

What we did

Portfolio-led landing page, budget-qualifying quiz (₹5L+ filter), Google Search + Meta with interior keywords, WhatsApp catalogue reply, CRM routing by locality.

Enquiries / mo
84 qualified
Avg Project
₹18L
Cost / Enquiry
₹740
Close Rate
18%
Home Loan Broker · Delhi

9,800 loan-eligible leads/mo at ₹92 CPL from Meta + WhatsApp

Challenge

Junk lead problem — 70% of leads ineligible (age, income, CIBIL). Sales callers demoralised.

What we did

Pre-form 6-question eligibility quiz, hidden CIBIL-band field, phone verification via WhatsApp OTP, real-time CRM routing to loan officers by product + geography.

Qualified Leads
9,800 / mo
CPL
₹92
Eligible Rate
30% → 78%
Disbursals
₹22 Cr / mo

Client names withheld under NDA. Full case studies with CRM dashboards available on request during your lead-gen audit.

Live Campaign Screenshots

Proof from real, active lead-gen accounts

Pulled directly from Ads Managers, CRMs, and attribution dashboards we run for clients today. Brand names redacted per NDA — full un-redacted walkthrough on your audit call.

Meta Ads Manager lead generation screenshot — Instant Lead Form — Patna Real Estate
Meta Ads Manager

Instant Lead Form — Patna Real Estate

1,247 leads₹184 CPL3.20% CTR

Single campaign, 30-day view. Lookalike + interest stack with CAPI dedupe active for cleaner reporting.

Google Ads lead generation screenshot — High-Intent Search — Coaching Institute
Google Ads

High-Intent Search — Coaching Institute

892 conversions₹247 cost/conv9/10 Quality Score

Exact + phrase match on bottom-funnel keywords. 68% impression share held after 8 weeks of bid tuning.

CRM Pipeline lead generation screenshot — Lead → Deal flow, live HubSpot board
CRM Pipeline

Lead → Deal flow, live HubSpot board

342 new leads127 qualified31 closed-won

Every ad-sourced lead auto-scored, routed and stage-tracked. This is the honest picture ad platforms won't show you.

LinkedIn Campaign Manager lead generation screenshot — B2B SaaS Demo Requests — India
LinkedIn Campaign Manager

B2B SaaS Demo Requests — India

384 leads₹1,240 CPL14.2% fill rate

Founders & CXO targeting across metros. Lead Gen Forms + video creative to compress the demo-request funnel.

WhatsApp Business API lead generation screenshot — Lead qualification chatbot — Loans niche
WhatsApp Business API

Lead qualification chatbot — Loans niche

2,847 chats412 qualified68% response rate

Click-to-WhatsApp ads → automated qualification flow → sales rep only picks up hot, pre-scored leads.

Looker Studio lead generation screenshot — Blended lead attribution — Multi-channel
Looker Studio

Blended lead attribution — Multi-channel

1,987 leads₹5,691 cost/SQL25.8% MQL→SQL

One dashboard, four channels. This is what every retainer client sees on the 1st of every month.

🔒 Screenshots are from live client accounts. Brand names redacted per NDA. Full walkthrough available on the free lead-gen audit call.

Client Testimonials

What founders say about our lead-gen work

Real words from real operators. Outcomes verified from CRM, ad accounts, and closed-won revenue reports.

"We went from 12 random enquiries a month to 180+ qualified leads with a 22% call-book rate. Their scoring model saved my sales team 30 hours a week."
180+ qualified leads/mo · 22% call-book rate
RA
Rohit Agarwal
Founder, D2C Skincare Brand · Patna
"CPL dropped from ₹680 to ₹190 in 90 days. What impressed me most was how they killed junk leads — my closers finally talk to real buyers."
CPL ₹680 → ₹190 · 3.5x closed admissions
SK
Sneha Kumari
Director, Coaching Institute · Patna
"First real estate agency in Patna that treated lead-gen as engineering, not guesswork. Site-visit bookings jumped 4x within one quarter."
4x site visits · ₹6.2 Cr attributed pipeline
AS
Arvind Singh
Sales Head, Real Estate Developer · Patna
"Their LinkedIn + email combo delivered 47 SQLs in our first 60 days. We closed 9 enterprise deals — ROI paid back in month two."
47 SQLs in 60 days · 9 enterprise deals closed
PM
Priya Menon
Co-founder, B2B SaaS · Bengaluru
"We tried three agencies before TRAFIXEL. They are the only ones who showed us the actual funnel — lead source, MQL, SQL, revenue. Zero fluff."
5.8x ROAS · 62% qualified lead ratio
MP
Manish Prasad
Founder, Local Service Business · Patna
"Honest, senior, and fast. Weekly reviews on Loom, WhatsApp response in minutes, and a CRM that finally makes sense. Renewed for the third year."
3 years retained · 2.4x lead volume YoY
NV
Neha Verma
Marketing Head, Healthcare Group · Bihar

Some names abbreviated at client request. References and video testimonials shared privately during your strategy call.

Fixed monthly lead generation retainers

Predictable pricing, transparent scope. Ad spend billed directly by Google / Meta / LinkedIn — we never mark up your budget. 30-day exit clause on every plan.

Starter
₹20,000
per month · up to 100 qualified leads

Local services, coaching, small clinics, home services launching structured lead-gen

  • 1 landing page + qualifying form
  • Google Search or Meta Lead Ads
  • CRM integration (Zoho / Sheets / HubSpot free)
  • WhatsApp auto-response flow
  • Weekly optimisation cycles
  • 4–6 creative variants/month
  • Looker Studio dashboard (live 24/7)
  • Monthly strategy call (45 min)
Get a fixed quote
Most popular
Growth
₹40,000
per month · 100–400 qualified leads

Real estate, coaching institutes, healthcare chains, D2C consultation funnels

  • Everything in Starter
  • 2–3 landing pages + A/B tests
  • Google + Meta + WhatsApp CTWA
  • Advanced lead scoring + routing
  • Call-tracking numbers
  • Offline conversion imports
  • 12–15 creative variants/month
  • Dedicated strategist + creative reviewer
  • Bi-weekly strategy calls
Get a fixed quote
Scale
₹80,000+
per month · 400+ qualified leads

B2B SaaS, enterprise real estate, national coaching, healthcare & finance

  • Everything in Growth
  • LinkedIn Lead Gen + YouTube layers
  • Multi-city / multi-product routing
  • Custom CRM automations (Kylas/LeadSquared/HubSpot)
  • Sales enablement + rep dashboards
  • 20+ creative variants/month
  • Dedicated account manager + strategist
  • Weekly executive report + Loom
  • Quarterly Business Reviews (QBRs)
Get a fixed quote

Industries we generate leads for

Deep vertical experience across the categories that dominate Patna, Bihar and pan-India lead generation.

Real Estate & Builders

Project-specific campaigns, site-visit CPL targets, offline conversion imports, WhatsApp instant response, sales-team routing.

Coaching & EdTech

JEE/NEET/UPSC/UPSSSC coaching, universities, online courses. Cost-per-enrolled-student KPIs, cohort tracking, admissions funnel.

Healthcare & Clinics

Dental, IVF, dermatology, orthopaedics, cosmetic. Appointment bookings, call tracking, geo-targeted campaigns.

B2B SaaS & Services

Demo requests, gated reports, LinkedIn Lead Gen, ABM audiences, MQL→SQL scoring, HubSpot/Salesforce integration.

Home Services & Local

Interior, packers, plumbing, AC, pest control. Call-only + Local Services + radius + WhatsApp CTWA.

Finance & Insurance

Loans, insurance, mutual funds, credit cards. Compliance-safe creatives, lead verification, DND-safe outreach.

Serving Patna, Bihar & all India

Why Patna businesses pick TRAFIXEL for lead generation

We understand Bihar buyers — the WhatsApp-first behaviour, the Hindi + Bhojpuri creative angles, the price sensitivity, the trust triggers. Combine that with Tier-1 city execution standards, and you get lead funnels that outperform every "big city" agency for the same rupee.

  • WhatsApp CTWA + Cloud API — India's highest-CVR lead source
  • Hindi + Bhojpuri creative for Bihar audiences
  • Pincode + locality-level bidding across Patna
  • CRM setup for teams new to Zoho / HubSpot / Kylas
  • On-site strategy meetings for Patna & Bihar clients
  • GST-compliant invoicing, LLP-registered contracts
Patna
Muzaffarpur
Gaya
Bhagalpur
Darbhanga
Purnia
Samastipur
Ara
Chhapra
Begusarai
Katihar
Nalanda
You own the leads + CRM

Every lead, every pixel, every CRM record — under your credentials. Zero lock-in, portable pipeline.

Fixed retainer, no per-lead markup

You pay one flat monthly fee — not ₹500 per lead like resellers. We win when your pipeline grows.

Live Looker Studio 24/7

Leads by source, campaign, cost per qualified lead, MQL→SQL, pipeline value — updated live.

Certified Google + Meta + LinkedIn

Google Ads, Meta Blueprint and LinkedIn Marketing certified strategists on every lead-gen account.

Frequently asked questions

Everything Patna founders and sales heads ask before hiring us to run their lead generation.

What are lead generation services?+

Lead generation services build a predictable pipeline of qualified prospects for your sales team. TRAFIXEL runs paid campaigns (Google, Meta, LinkedIn, WhatsApp), builds conversion-optimised landing pages, wires lead-quality scoring in your CRM, and delivers only sales-ready leads to your team — not raw form fills.

Who is the best lead generation company in Patna?+

TRAFIXEL is Patna's most trusted lead generation agency for B2B, real estate, coaching, healthcare and home services. 42,000+ qualified leads delivered since 2021, ₹184 median CPL for coaching, ₹1,180 for real estate site-visits, and full CRM integration with Zoho, HubSpot, Kylas, LeadSquared and Google Sheets.

How is lead generation different from performance marketing?+

Performance marketing is the paid-ads engine — it drives clicks and form fills. Lead generation is the full pipeline: paid ads + landing page + qualification quiz + CRM routing + WhatsApp/call auto-response + lead scoring + sales enablement. You get qualified leads, not just form submissions.

How much do lead generation services cost in Patna?+

Fixed monthly retainers: ₹20,000 (Starter — up to 100 qualified leads), ₹40,000 (Growth — 100–400 leads), ₹80,000+ (Scale — 400+ leads). Ad spend billed directly by Google/Meta/LinkedIn. Enterprise CPL-based pricing available for real estate, insurance, and high-ticket B2B.

What is a good cost per lead (CPL) in India?+

Depends on category. Coaching: ₹120–₹350. Real estate (site visit): ₹800–₹1,800. Healthcare (dental/dermatology): ₹150–₹400. B2B SaaS demo: ₹1,500–₹4,500. Insurance/loans: ₹80–₹200. LinkedIn B2B: ₹400–₹1,200. We benchmark against your sales conversion rate + LTV, not raw CPL.

Which platforms do you generate leads from?+

Google Search (highest intent), Meta Lead Ads + Instant Forms (highest volume), LinkedIn Lead Gen Forms (B2B), WhatsApp CTWA (India-specific + highest CVR), YouTube Discovery, and organic funnels via SEO + content. Every channel wired into your CRM with source attribution.

Do you filter out junk leads or send everything?+

We filter. Every lead is scored on 4–8 qualifying dimensions (budget, timeline, decision authority, use-case fit) using pre-form quizzes, hidden CRM fields, phone verification, and WhatsApp qualification flows. Sales teams only see leads that clear the score threshold — typically top 30–45% of raw submissions.

How quickly are leads delivered to my sales team?+

Instantly. Leads flow into your CRM via Zapier/native integration within 15 seconds of submission. WhatsApp auto-response fires immediately with the assigned counsellor's name. Call-tracking numbers ring the right rep by geography or product. Speed-to-lead is the #1 driver of conversion — we obsess over it.

Which CRMs do you integrate with?+

Native integrations with Zoho CRM, HubSpot, Salesforce, Kylas, LeadSquared, Pipedrive, Freshsales, Bitrix24, and Google Sheets. Custom webhook + Zapier + Make.com automations for any other system. Also offline conversion imports back to Google/Meta for value-based bidding.

How soon before I see lead volume?+

Week 1: audit, landing pages, tracking, CRM wiring. Week 2: first campaigns live, first leads flowing. Weeks 3–4: qualification loop tuned, CPL drops by 20–40%. Month 2: consistent daily volume at target CPL. Month 3+: scaling profitable campaigns 20% week-over-week.

Do you build the landing pages the ads point to?+

Yes. Every campaign gets a dedicated, mobile-first, sub-1.5s LCP landing page with a message-matched hook, qualifying form, trust bar, WhatsApp/call CTAs, testimonials, and thank-you page with next-step booking. Built on TanStack Start / Next.js. See /landing-page-designer-patna.

What industries do you have lead generation experience in?+

Real estate (residential + commercial), coaching (JEE/NEET/UPSC/UPSSSC/CA), healthcare (dental, IVF, dermatology, orthopaedics), B2B SaaS, home services (interior, packers, AC), education (schools, universities), insurance & finance, legal, hospitality, and D2C consultation funnels.

Do you offer a one-time lead generation audit?+

Yes. A cross-channel lead generation audit (₹12,500) reviews your current sources, landing pages, forms, qualification flow, CRM setup, speed-to-lead, sales conversion rate, and CPL benchmarks. Delivered as a 25-page PDF + 60-min Loom walkthrough + 45-min strategy call within 5 business days.

Do I own the leads and data?+

You always own everything. Every lead is delivered directly into your CRM under your credentials. Google Ads, Meta BM, LinkedIn Campaign Manager, GA4, GTM — all under your admin. We work as managers. Zero lock-in, 30-day exit clause on every retainer.

How do you report on lead generation performance?+

Live Looker Studio dashboard 24/7 — leads by channel, source, campaign, ad, landing page, geography and qualification score. Weekly WhatsApp summary. Monthly strategy call with a written report — what worked, what to double down on, what to kill. Reported on qualified leads, cost per qualified lead, and pipeline value — not raw form fills.

What happens if my CPL doesn't improve or lead quality is bad?+

First 90 days is the trust window. If by day 60 we can't demonstrate a clear path to lower CPL or better qualification, you can exit with zero cancellation fees. So far, 0 clients have used this exit clause across 4 years of retainers.

Do you work with clients outside Patna?+

Yes — around 60% of our lead-gen clients are outside Patna: Delhi, Mumbai, Bengaluru, Hyderabad, Dubai and the US. Everything runs over WhatsApp, Loom, Google Meet and Looker Studio. Patna and Bihar clients get the option of on-site monthly strategy meetings.

Is TRAFIXEL a registered agency?+

Yes. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP with valid GST, registered office in Mirzapur, Samastipur, Bihar 848302, serving Patna and all of India. All invoices are GST-compliant. Larger engagements sign a written contract with CPL targets and 30-day exit clause.

Free cross-channel lead-gen audit · 24-hr response

Ready to fill your pipeline with qualified leads?

Share your current CPL, target lead volume, sales cycle and CRM. We'll send back a free 25-page audit, a fixed monthly retainer quote, and a 90-day lead-gen plan within 24 hours.

Serving Patna · Bihar · India · Global · GSTIN & LLP registered