Marketing for course creators that turns demand into enrolments.
TRAFIXEL runs launches and evergreen enrolment systems for course creators, cohort operators and ed-tech brands. Meta + YouTube ads, masterclass funnels, WhatsApp broadcast, checkout with upsells — reported on enrolments and cash collected, not registrations.
TRAFIXEL is a specialist marketing agency for course creators and cohort operators. We build launch sprints and evergreen enrolment funnels — Meta + YouTube ads, masterclass funnels, checkout with upsells, WhatsApp + email nurture — and report on enrolments and cash collected. Retainers from ₹65,000/mo, launch sprints from ₹1.75L, 30-day exit.
Course businesses we scale
The launch + evergreen playbook
Channels & systems
Live launch & evergreen screenshots
Real dashboards from active course-brand engagements. Names redacted under NDA.
Modular services
Course-creator case studies
TRAFIXEL vs typical course-launch agency
| TRAFIXEL | Typical agency | |
|---|---|---|
| Focus | Course creators & cohort brands only | Generic 'digital marketing' |
| Reporting metric | Enrolments + cash collected | Registrations, likes |
| Launch capability | Full 6-week launch execution | Ads-only, no funnel |
| Evergreen system | 365-day funnel with reactivation | One-and-done launches |
| Checkout & upsells | Bumps + upsells + downsell built-in | Bare Stripe/Razorpay link |
| WhatsApp broadcast | Cloud API + chatbot + community | Bulk SMS spray |
| Contract | Enrolment KPI + 30-day exit | 12-month lock-in |
What course creators say
"TRAFIXEL delivered 220 enrolments at ₹1,850 each on our last launch — ₹77 L cash in 6 weeks. The WhatsApp cart-close alone added ~30% enrolments."
"480 enrolments a month on autopilot at ₹680 cost. Our evergreen VSL now prints ₹57 L monthly and we barely touch it."
"₹62 L monthly at ₹4,200 CAC on a ₹65k program. The counsellor-call funnel + placement-story YouTube ads was a game-changer."
"Went from $28k launches to $179k launches. YouTube ads + a tightened VSL was the difference. Best decision we made."
"620 new members per month at ₹380 CAC. The Circle onboarding + WhatsApp nurture holds retention at 78% MRR at 90 days."
"38 enrolments at ₹9,400 CAC on our quarterly launch. ₹95 L cash. Team is meticulous with tracking — nothing slips."
Transparent retainer pricing
- 1 launch or evergreen funnel
- Meta or YouTube ads
- WhatsApp + email nurture
- Weekly reporting
- 1 strategy call/mo
- Live launches + evergreen
- Meta + YouTube + retargeting
- Full funnel + checkout upsells
- WhatsApp broadcast + CRM
- Bi-weekly strategy call
- Multiple funnels + courses
- All channels + PMax + LinkedIn
- Advanced attribution + CRM
- Content + creator ops
- Weekly strategy call
Launch operators, not vendor account managers
TRAFIXEL is operated by Gajendra Training Technologies LLP. Our creator team has personally managed launches generating ₹47 Cr+ in cash collected across cohort courses, evergreen programs and ed-tech admissions funnels. Contracts include enrolment KPIs and a 30-day exit clause. Reviewed quarterly.
Frequently asked questions
What does a course-creator marketing agency do?+
We install a full launch + evergreen enrolment machine for course creators: masterclass/webinar funnel, Meta + YouTube ads, WhatsApp + email nurture, checkout + upsell, replay urgency, and post-launch reactivation. We report on enrolments and cash collected — not registrations or opt-ins.
Who do you work with — cohort or evergreen creators?+
Both. Cohort-based courses (2–8 week live sprints), evergreen self-paced programs, hybrid live + recorded models, memberships, and productised training businesses. We build launch calendars for cohorts and always-on funnels for evergreen programs.
Which platforms do you support?+
Kajabi, Teachable, Thinkific, Graphy, Exly, Rigi, ClickFunnels, GoHighLevel, Systeme.io, LearnWorlds, Podia, Circle, Skool, and custom Next.js stacks. Payment: Razorpay, Cashfree, Stripe, PayPal — with EMI and international multi-currency where needed.
How much does it cost?+
Retainers: ₹65,000/mo (Solo Creator — evergreen or first cohort), ₹1.15L/mo (Scale Creator — running consistent launches), ₹2.25L+/mo (Enterprise / Institute — multiple courses, high spend). Launch sprints from ₹1.75L one-time for a full 6-week launch.
What's a realistic cost per enrolment?+
Depends on price point. ₹4,999–₹15,000 courses: ₹450–₹1,200 cost per enrolment. ₹25,000–₹75,000 cohorts: ₹1,800–₹6,500 per enrolment. ₹1L+ mastermind programs: ₹6,000–₹18,000 per enrolment — with 3–8× ROAS typical on cash collected.
Do you run live launches and evergreen at the same time?+
Yes — most mature course creators run 3–4 live launches per year plus a 365-day evergreen funnel underneath. We build both stacks, then use launch periods to feed retargeting and email lists that fuel evergreen for the next 6 weeks.
Do you build the funnels, landing pages and checkout?+
End-to-end. Masterclass registration, VSL sales page, checkout with order bumps + upsells, thank-you, WhatsApp automation, replay page with urgency, cart-close sequence. Built for sub-1.5s LCP and mobile-first checkout.
Meta ads vs YouTube ads for course creators — which is better?+
Both. Meta = fastest volume for masterclass registrations and evergreen VSLs. YouTube = highest-trust nurture and #1 for high-ticket cohorts (₹50k+). We usually launch Meta first, layer YouTube by month 2 for compound results.
Do you handle WhatsApp broadcast and community?+
Yes. WhatsApp Cloud API for reminders, replay push, cart-close urgency, community invites. Broadcast lists, chatbot qualification, no-show recovery, upsell campaigns. India's highest-CVR channel for course enrolments.
How soon can I launch?+
Standard 6-week launch sprint: week 1 offer + hooks, week 2 funnel build, week 3 ads warm-up + list-building, week 4 pre-launch content, week 5 live masterclass + cart open, week 6 cart close + upsells. For evergreen, first enrolments in week 3.
What if my course is new and has no proof yet?+
We help design pre-sell and beta cohort strategies to get first 20–50 students with lower spend and a founding-member offer. That generates the case-studies + testimonials the main funnel needs to scale.
Do you own the ad accounts and course platform?+
You own everything. Meta BM, Google Ads, YouTube, Kajabi/Graphy/etc. — all under your login. We work with admin access. 30-day exit clause on every retainer.
How do you report?+
Live Looker Studio: ad spend, cost per registration, show-up rate, cost per enrolment, cash collected, refund rate, ROAS on cash. Weekly WhatsApp digest + monthly strategy call. Everything tied to enrolments and revenue.
Do you work with global course creators?+
Yes — ~40% of our creator clients are in the US, UK, UAE, Singapore, Canada, Australia. Multi-currency ads, international checkout, timezone-optimised launches. GST-compliant invoicing.
Ready to fill your next cohort — and keep evergreen running underneath?
Book a free 30-min launch strategy call. We audit your funnel, ads and checkout — and hand you a 6-week launch plan.
Commercial growth path
From search to a qualified growth conversation
We qualify for fit first, then recommend only the acquisition and conversion systems needed to improve registrations, show rate, enrolments, revenue per registrant and cash collected.
Best fit
- A course with validated student demand
- Clear enrolment target and launch window
- Delivery capacity and a workable offer margin
Course sales funnels
Connect registration, teaching, checkout and enrolment.
Explore this pathMeta Ads for courses
Create launch and evergreen demand with a fresh creative system.
Explore this pathYouTube Ads for courses
Teach before the sale and build high-trust demand.
Explore this pathCourse email lifecycle
Nurture, launch, recover and re-enrol your list.
Explore this pathStart with the free 47-point growth audit
Share your offer, funnel and recent numbers. We will identify the highest-leverage next move.
Where we work
Country pages with local budgets, channels, privacy rules and payment methods for course creators.