Full cohorts. Full launches. Predictable enrolments.
TRAFIXEL runs launches and evergreen enrolment systems for course creators, cohort operators and ed-tech brands. Meta + YouTube ads, masterclass funnels, WhatsApp broadcast, checkout with upsells — reported on enrolments and cash collected, not registrations.
TRAFIXEL is a specialist marketing agency for course creators and cohort operators. We build launch sprints and evergreen enrolment funnels — Meta + YouTube ads, masterclass funnels, checkout with upsells, WhatsApp + email nurture — and report on enrolments and cash collected. Retainers from ₹65,000/mo, launch sprints from ₹1.75L, 30-day exit.
Course businesses we scale
The launch + evergreen playbook
Channels & systems
Live launch & evergreen screenshots
Real dashboards from active course-brand engagements. Names redacted under NDA.
Modular services
Course-creator case studies
TRAFIXEL vs typical course-launch agency
| TRAFIXEL | Typical agency | |
|---|---|---|
| Focus | Course creators & cohort brands only | Generic 'digital marketing' |
| Reporting metric | Enrolments + cash collected | Registrations, likes |
| Launch capability | Full 6-week launch execution | Ads-only, no funnel |
| Evergreen system | 365-day funnel with reactivation | One-and-done launches |
| Checkout & upsells | Bumps + upsells + downsell built-in | Bare Stripe/Razorpay link |
| WhatsApp broadcast | Cloud API + chatbot + community | Bulk SMS spray |
| Contract | Enrolment KPI + 30-day exit | 12-month lock-in |
What course creators say
"TRAFIXEL delivered 220 enrolments at ₹1,850 each on our last launch — ₹77 L cash in 6 weeks. The WhatsApp cart-close alone added ~30% enrolments."
"480 enrolments a month on autopilot at ₹680 cost. Our evergreen VSL now prints ₹57 L monthly and we barely touch it."
"₹62 L monthly at ₹4,200 CAC on a ₹65k program. The counsellor-call funnel + placement-story YouTube ads was a game-changer."
"Went from $28k launches to $179k launches. YouTube ads + a tightened VSL was the difference. Best decision we made."
"620 new members per month at ₹380 CAC. The Circle onboarding + WhatsApp nurture holds retention at 78% MRR at 90 days."
"38 enrolments at ₹9,400 CAC on our quarterly launch. ₹95 L cash. Team is meticulous with tracking — nothing slips."
Transparent retainer pricing
- 1 launch or evergreen funnel
- Meta or YouTube ads
- WhatsApp + email nurture
- Weekly reporting
- 1 strategy call/mo
- Live launches + evergreen
- Meta + YouTube + retargeting
- Full funnel + checkout upsells
- WhatsApp broadcast + CRM
- Bi-weekly strategy call
- Multiple funnels + courses
- All channels + PMax + LinkedIn
- Advanced attribution + CRM
- Content + creator ops
- Weekly strategy call
Launch operators, not vendor account managers
TRAFIXEL is operated by Gajendra Training Technologies LLP. Our creator team has personally managed launches generating ₹47 Cr+ in cash collected across cohort courses, evergreen programs and ed-tech admissions funnels. Contracts include enrolment KPIs and a 30-day exit clause. Reviewed quarterly.
Frequently asked questions
What does a course-creator marketing agency do?+
We install a full launch + evergreen enrolment machine for course creators: masterclass/webinar funnel, Meta + YouTube ads, WhatsApp + email nurture, checkout + upsell, replay urgency, and post-launch reactivation. We report on enrolments and cash collected — not registrations or opt-ins.
Who do you work with — cohort or evergreen creators?+
Both. Cohort-based courses (2–8 week live sprints), evergreen self-paced programs, hybrid live + recorded models, memberships, and productised training businesses. We build launch calendars for cohorts and always-on funnels for evergreen programs.
Which platforms do you support?+
Kajabi, Teachable, Thinkific, Graphy, Exly, Rigi, ClickFunnels, GoHighLevel, Systeme.io, LearnWorlds, Podia, Circle, Skool, and custom Next.js stacks. Payment: Razorpay, Cashfree, Stripe, PayPal — with EMI and international multi-currency where needed.
How much does it cost?+
Retainers: ₹65,000/mo (Solo Creator — evergreen or first cohort), ₹1.15L/mo (Scale Creator — running consistent launches), ₹2.25L+/mo (Enterprise / Institute — multiple courses, high spend). Launch sprints from ₹1.75L one-time for a full 6-week launch.
What's a realistic cost per enrolment?+
Depends on price point. ₹4,999–₹15,000 courses: ₹450–₹1,200 cost per enrolment. ₹25,000–₹75,000 cohorts: ₹1,800–₹6,500 per enrolment. ₹1L+ mastermind programs: ₹6,000–₹18,000 per enrolment — with 3–8× ROAS typical on cash collected.
Do you run live launches and evergreen at the same time?+
Yes — most mature course creators run 3–4 live launches per year plus a 365-day evergreen funnel underneath. We build both stacks, then use launch periods to feed retargeting and email lists that fuel evergreen for the next 6 weeks.
Do you build the funnels, landing pages and checkout?+
End-to-end. Masterclass registration, VSL sales page, checkout with order bumps + upsells, thank-you, WhatsApp automation, replay page with urgency, cart-close sequence. Built for sub-1.5s LCP and mobile-first checkout.
Meta ads vs YouTube ads for course creators — which is better?+
Both. Meta = fastest volume for masterclass registrations and evergreen VSLs. YouTube = highest-trust nurture and #1 for high-ticket cohorts (₹50k+). We usually launch Meta first, layer YouTube by month 2 for compound results.
Do you handle WhatsApp broadcast and community?+
Yes. WhatsApp Cloud API for reminders, replay push, cart-close urgency, community invites. Broadcast lists, chatbot qualification, no-show recovery, upsell campaigns. India's highest-CVR channel for course enrolments.
How soon can I launch?+
Standard 6-week launch sprint: week 1 offer + hooks, week 2 funnel build, week 3 ads warm-up + list-building, week 4 pre-launch content, week 5 live masterclass + cart open, week 6 cart close + upsells. For evergreen, first enrolments in week 3.
What if my course is new and has no proof yet?+
We help design pre-sell and beta cohort strategies to get first 20–50 students with lower spend and a founding-member offer. That generates the case-studies + testimonials the main funnel needs to scale.
Do you own the ad accounts and course platform?+
You own everything. Meta BM, Google Ads, YouTube, Kajabi/Graphy/etc. — all under your login. We work with admin access. 30-day exit clause on every retainer.
How do you report?+
Live Looker Studio: ad spend, cost per registration, show-up rate, cost per enrolment, cash collected, refund rate, ROAS on cash. Weekly WhatsApp digest + monthly strategy call. Everything tied to enrolments and revenue.
Do you work with global course creators?+
Yes — ~40% of our creator clients are in the US, UK, UAE, Singapore, Canada, Australia. Multi-currency ads, international checkout, timezone-optimised launches. GST-compliant invoicing.
Ready to fill your next cohort — and keep evergreen running underneath?
Book a free 30-min launch strategy call. We audit your funnel, ads and checkout — and hand you a 6-week launch plan.