Senior-led performance team · PatnaFree audit →
Google Ads · PPC · Shopping · Pmax · YouTube · Serving Patna & all India

Google Ads That Print Profit, Not Just Clicks.

Certified Google Ads managers running Search, Shopping, Performance Max & YouTube campaigns across India. ₹28Cr+ ad spend managed, 5.4x median ROAS. Fixed monthly retainers — no % of spend, no lock-in, full account ownership.

₹28Cr+
Ad spend managed across Google Ads accounts
5.4x
Median ROAS across active ecommerce clients
42%
Average CPC reduction within first 60 days
90+
Google Ads accounts scaled since 2021
Google Ads dashboard with campaign performance charts and ROAS metrics — managed by TRAFIXEL Patna

Every Google Ads campaign type, run by specialists.

Search, Shopping, Performance Max, YouTube, Display, Call-Only, Local — one team, one dashboard, one report.

Bottom of funnel
Google Search Ads

High-intent keyword campaigns that capture bottom-funnel demand. Text ads, sitelinks, callouts, structured snippets — optimized weekly.

Ecommerce killer
Google Shopping & Pmax

Merchant Center setup, feed optimization, product-level ROAS targeting, custom labels, and Performance Max asset groups for ecommerce.

Awareness + demand
YouTube Ads

TrueView In-Stream, Discovery, Bumper and Shorts campaigns with audience layering, view-through tracking and creative iteration.

Remarketing & scale
Google Display Network

Contextual, custom intent, in-market and remarketing campaigns. Responsive display ads with creative testing at scale.

Local services
Call-Only & Local Ads

Call-only campaigns for service businesses. Google Local Services Ads for verified local pros. Ideal for clinics, plumbers, coaches.

Footfall & delivery
Local + Geo Campaigns

Radius targeting (5–50km), pincode-level bidding, store-visit conversions, GBP-linked local ads for footfall businesses.

Google Ads services we ship in Patna

From a one-time audit to a fully managed multi-crore ad account — one accountable team.

₹25,000 one-time
New account setup & launch

Fresh Google Ads account, MCC linking, GA4 + conversion tracking, first campaigns, Merchant Center feed, first ad creatives.

₹18,000 one-time
Account restructure

Full account teardown — new campaign hierarchy, ad groups by intent, SKAG/STAG restructure, negative library rebuild, bid strategy reset.

₹15,000/mo
Monthly ads management

Weekly optimizations, negative mining, bid tuning, ad copy tests, landing page CRO, monthly strategy call, Looker Studio dashboard.

₹9,500 one-time
Google Ads audit (one-time)

20-page PDF audit, 45-min Loom walkthrough, 30-min call, prioritized fix roadmap. Great before hiring an agency or in-housing.

₹18,000/page
Landing pages for ads

Dedicated conversion pages per campaign — mobile-first, sub-1.5s LCP, form + call + WhatsApp CTAs, testimonials, trust bar.

₹35,000/mo
Google + Meta retainer bundle

Unified Google Ads + Meta Ads retainer with cross-channel tracking, shared audiences, integrated reporting and one accountable team.

Where 60% of Google Ads budgets get burned

Six mistakes we find in almost every audit — and the exact fixes we apply in the first 30 days.

Broad match without negatives

Google's broad match spends 30–50% of budget on irrelevant queries. Weekly negative mining is non-negotiable.

Max Conversions on day 1

Bid strategies need conversion data before automation. Manual → Max Clicks → Max Conversions → tROAS in that order.

No conversion value tracking

Without transaction values, Google can't optimize for ROAS — only volume. Server-side value tracking is mandatory.

Shopping feed with no custom labels

Every SKU bids the same. Custom labels split by margin, seasonality, and stock — then bid differently per segment.

Landing pages that aren't tuned for ads

Homepage as landing page kills quality score. Every campaign needs a dedicated conversion page.

Set-and-forget account

Google Ads decays. Auction competitors change weekly. No optimization = 3–5% monthly ROAS erosion.

TRAFIXEL vs Freelancer vs % of Ad Spend Agency

Why we charge fixed retainers instead of a % of your ad spend — and why our clients stay for years.

What you getTRAFIXELFreelancer% of Spend Agency
Certified Google Ads strategist (not a junior)
Fixed monthly retainer (no % of ad spend)
Server-side conversion tracking + offline imports
Google Shopping + Performance Max expertise
Weekly negative keyword + search term mining
Landing page CRO included in retainer
Live Looker Studio dashboard (24/7)
Full account ownership — no lock-in
30-day exit clause, zero cancellation fees
Cross-channel Google + Meta reporting
Monthly written strategy report + call

Our 90-day Google Ads growth process

A predictable path from "burning budget" to "compounding ROAS" — with weekly checkpoints, no black-box waiting.

  1. Week 1
    Discovery & audit

    Business goals, unit economics, LTV, target CPA/ROAS. Audit existing account or plan a fresh build. Competitor SERP + Auction Insights teardown.

  2. Week 2
    Tracking & foundation

    GA4, GTM, server-side tracking, Google Ads conversion events, Merchant Center feed, audience library, negative keyword master list, brand safety.

  3. Week 3
    Campaign launch

    Search + Shopping + Pmax + Remarketing campaigns live. Ad copy variations, sitelinks, extensions, first landing pages, initial bid strategy.

  4. Weeks 4–8
    Learning + optimization

    Weekly negative keyword mining, ad copy A/B tests, bid strategy transitions, landing page CRO, quality score improvements, audience layering.

  5. Month 3
    Scale profitable campaigns

    Increase budgets on 3–5x ROAS campaigns, kill underperformers, launch YouTube + Discovery, geographic expansion, dayparting refinements.

  6. Month 4+
    Compound & report

    Monthly strategy calls, quarterly account reviews, offline conversion feedback loops, brand + non-brand splits, category-level ROAS reporting.

Fixed monthly Google Ads retainers

Predictable pricing, transparent scope. Ad spend billed directly by Google — we never touch your budget. 30-day exit clause on every plan.

Starter PPC
₹15,000
per month · up to ₹1L ad spend

Small businesses, local services, early-stage D2C testing paid search

  • Google Search + Remarketing campaigns
  • GA4 + conversion tracking setup
  • Weekly negative keyword mining
  • Bi-weekly optimization cycles
  • Ad copy A/B testing (2 variants/adgroup)
  • Looker Studio dashboard (live 24/7)
  • Monthly strategy call (45 min)
  • WhatsApp support (24hr SLA)
Get a fixed quote
Most popular
Growth PPC
₹30,000
per month · up to ₹5L ad spend

Scaling D2C, coaching institutes, healthcare, B2B — ₹1L–5L/mo spend

  • Everything in Starter
  • Google Shopping + Performance Max
  • YouTube Ads (In-Stream + Discovery)
  • Server-side GTM + offline conversions
  • Weekly optimization cycles
  • Landing page CRO recommendations
  • Dedicated ads strategist + reviewer
  • Bi-weekly strategy calls
  • Custom label + ROAS-based bidding
Get a fixed quote
Scale PPC
₹60,000+
per month · up to ₹15L ad spend

Ecommerce 5Cr+, B2B SaaS, national brands — ₹5L–15L/mo spend

  • Everything in Growth
  • Multi-country / multi-currency campaigns
  • Advanced audience + LTV modeling
  • Creative production coordination
  • Weekly executive report + Loom
  • Dedicated account manager + strategist
  • Quarterly business reviews (QBRs)
  • Priority WhatsApp + Slack channel
  • Custom Google Ads scripts + automation
Get a fixed quote

Industries we run Google Ads for

Deep vertical experience across the categories that dominate Patna, Bihar and pan-India paid search.

Ecommerce & D2C

Search + Shopping + Pmax + YouTube. Feed optimization, ROAS-based bidding, custom labels, dynamic remarketing.

Coaching & EdTech

JEE/NEET/UPSC coaching, universities, online courses. Search + Discovery + YouTube with cost-per-enrollment KPIs.

Real Estate & Builders

Project-specific campaigns with lead-quality tracking, offline conversion imports, and site-visit attribution.

Healthcare & Clinics

Dental, IVF, cosmetic, dermatology. Call tracking, appointment booking conversions, HIPAA-safe remarketing.

B2B SaaS & Services

MQL-focused campaigns, LinkedIn-lookalike custom intent audiences, CRM conversion imports, LTV bidding.

Home Services

Interior design, plumbing, AC repair, packers. Call-only + Local Services Ads + radius targeting.

You own the account

Google Ads, Merchant Center, GA4, GTM — all under your credentials. Zero lock-in.

Fixed retainer, no % of spend

We win when you win — not by inflating your ad budget.

Live Looker Studio 24/7

Every metric, every campaign, every day. Full transparency.

Certified Google Ads team

Google Ads Search, Display, Shopping, Video and Measurement certified.

Frequently asked questions

Everything Patna founders and marketing heads ask before hiring us to manage their Google Ads.

Which is the best Google Ads management company in Patna?+

TRAFIXEL is Patna's leading Google Ads management agency. We manage Search, Shopping, Performance Max, YouTube and Display campaigns for D2C brands, ecommerce stores, coaching institutes, real estate, healthcare and B2B SaaS. Certified Google Ads specialists, weekly reporting, and a fixed monthly retainer — no percentage-of-spend games.

How much does Google Ads management cost in Patna?+

Our monthly management retainers start at ₹15,000/month (up to ₹1L ad spend), ₹30,000/month (up to ₹5L spend) and ₹60,000/month (up to ₹15L spend). Enterprise (₹15L+ monthly spend) is custom quoted. Ad spend is billed directly by Google to your card — we never touch your budget.

What is the minimum Google Ads budget I need to start?+

For most industries in Patna: ₹500–₹1,000/day (₹15,000–₹30,000/month) is the realistic minimum to gather statistically useful data in 4 weeks. Ecommerce Shopping campaigns work from ₹1,500/day. Coaching / high-ticket B2B may need ₹2,000+/day for meaningful lead volume. We help you decide before you commit.

How long does it take to see ROAS on Google Ads?+

Weeks 1–2: campaign setup, tracking, learning phase. Weeks 3–4: first optimization cycle, negative keywords, bid strategy tuning. Month 2: measurable ROAS improvement and cost-per-lead drop. Month 3+: scaling profitable campaigns. Typical clients hit 3–5x ROAS by month 2 and 5–8x by month 4.

Do you manage Google Shopping and Performance Max campaigns?+

Yes. Google Shopping and Performance Max are our largest ecommerce channels. We handle Merchant Center setup, product feed optimization, feed rules, custom labels for tiered ROAS targets, negative placements for Pmax, and asset group experiments. Most ecommerce clients see 4–7x ROAS on Shopping within 60 days.

Do you also design and build landing pages for Google Ads?+

Yes. Every campaign gets a dedicated conversion-tuned landing page — mobile-first, sub-1.5s load, sticky CTA, form + WhatsApp + call CTAs, trust bar, testimonials, FAQ. We build them on TanStack Start / Next.js for Core Web Vitals green. See our /landing-page-designer-patna page for the design process.

How do you set up conversion tracking?+

We deploy GA4 + Google Ads conversion tracking with Google Tag Manager and server-side GTM. For ecommerce: enhanced ecommerce events, dynamic remarketing, and value-based bidding. For lead-gen: form submits, WhatsApp clicks, phone calls, and offline conversion imports from your CRM (Zoho, HubSpot, Google Sheets).

Which industries do you run Google Ads for in Patna?+

Ecommerce & D2C, coaching institutes (JEE/NEET/UPSC), real estate builders, healthcare (dental, IVF, cosmetic), B2B SaaS, home services (interior, plumbing, AC), education & universities, legal services, and finance (loans, insurance). We've deployed ad spend in every one of these verticals in Bihar and pan-India.

Will my Google Ads target only Patna, or all of India?+

Your choice. We commonly run: Patna city + Bihar (for local service businesses), pan-India (for D2C, ecommerce, SaaS), or tier 1+2 cities only (for premium services). We can also do radius targeting (5–50km around your store) and pincode-level targeting for delivery businesses.

How do you reduce wasted ad spend and lower CPC?+

Weekly negative keyword mining, search term reports, quality score audits, ad copy A/B tests, landing page experience fixes, bid strategy optimization (from Manual → Max Conversions → Target ROAS), device/schedule bid adjustments, and audience layering. Typical client: 30–50% CPC reduction within 60 days.

Do you own my Google Ads account or do I?+

You own it. We create the account under your business email or work as a manager (MCC) linked to your account. On day 1 we hand over admin access to your Google Ads, Merchant Center, GA4, GTM and Search Console. If we ever part ways, we unlink — you keep every campaign, audience, conversion, and dollar of learning data.

Do you run YouTube Ads?+

Yes. YouTube Ads are a huge growth lever in India — cheap views, high recall. We run TrueView In-Stream, Discovery, Bumper, and YouTube Shorts ads. Includes script consultation, 15/30/60-sec creative production coordination, audience layering (custom intent, in-market, similar to converters), and view-through conversion tracking.

What reporting do I get?+

A Looker Studio dashboard live 24/7 (impressions, clicks, CTR, CPC, conversions, ROAS, cost per lead, top keywords, top ads). Weekly WhatsApp summary. Monthly strategy call with a written report — what worked, what didn't, next month's plan. Full transparency, no black boxes.

Can you run Google Ads alongside Meta Ads?+

Yes — most of our D2C and coaching clients run both. Google captures high-intent search demand; Meta creates demand and retargets. We run them as one integrated funnel with unified UTM tracking, shared audiences, and cross-channel attribution reporting. Ask about our bundled Google + Meta retainer.

Do you offer Google Ads audits without a retainer?+

Yes. A one-time Google Ads audit (₹9,500) reviews your account structure, campaign settings, keyword hygiene, negative lists, ad copy, extensions, conversion tracking, quality scores, and wasted spend. Delivered as a 20-page PDF + 45-min Loom + 30-min call within 5 business days.

Do you work with clients outside Patna?+

Yes. Around 60% of our Google Ads clients are outside Patna — Delhi, Bengaluru, Mumbai, Hyderabad, Dubai and the US. Everything runs over WhatsApp, Loom, Google Meet and Looker Studio. Patna clients get the option of on-site monthly strategy meetings.

Is TRAFIXEL a registered Google Ads agency?+

Yes. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP with valid GST, registered office in Mirzapur, Samastipur, Bihar. All invoices are GST-compliant. Larger engagements (₹50k+/month) sign a written contract with defined scope, KPI targets and 30-day exit clause. No lock-in.

What happens if my ROAS doesn't improve?+

First 90 days is the trust window. If by day 60 we can't demonstrate a clear path to ROAS improvement (with data — not excuses), you can exit with zero cancellation fees. So far, 0 clients have taken this exit in 4 years.

Free ad account audit · 24-hr response

Ready to turn Google Ads into predictable profit?

Share your account, monthly spend and target CPA/ROAS. We'll send back a free 20-page audit, a fixed retainer quote, and a 90-day scaling plan within 24 hours.

Serving Patna · Bihar · India · Global · GSTIN & LLP registered