Certified Google Ads managers running Search, Shopping, Performance Max & YouTube campaigns across India. ₹28Cr+ ad spend managed, 5.4x median ROAS. Fixed monthly retainers — no % of spend, no lock-in, full account ownership.

Search, Shopping, Performance Max, YouTube, Display, Call-Only, Local — one team, one dashboard, one report.
High-intent keyword campaigns that capture bottom-funnel demand. Text ads, sitelinks, callouts, structured snippets — optimized weekly.
Merchant Center setup, feed optimization, product-level ROAS targeting, custom labels, and Performance Max asset groups for ecommerce.
TrueView In-Stream, Discovery, Bumper and Shorts campaigns with audience layering, view-through tracking and creative iteration.
Contextual, custom intent, in-market and remarketing campaigns. Responsive display ads with creative testing at scale.
Call-only campaigns for service businesses. Google Local Services Ads for verified local pros. Ideal for clinics, plumbers, coaches.
Radius targeting (5–50km), pincode-level bidding, store-visit conversions, GBP-linked local ads for footfall businesses.
From a one-time audit to a fully managed multi-crore ad account — one accountable team.
Fresh Google Ads account, MCC linking, GA4 + conversion tracking, first campaigns, Merchant Center feed, first ad creatives.
Full account teardown — new campaign hierarchy, ad groups by intent, SKAG/STAG restructure, negative library rebuild, bid strategy reset.
Weekly optimizations, negative mining, bid tuning, ad copy tests, landing page CRO, monthly strategy call, Looker Studio dashboard.
20-page PDF audit, 45-min Loom walkthrough, 30-min call, prioritized fix roadmap. Great before hiring an agency or in-housing.
Dedicated conversion pages per campaign — mobile-first, sub-1.5s LCP, form + call + WhatsApp CTAs, testimonials, trust bar.
Unified Google Ads + Meta Ads retainer with cross-channel tracking, shared audiences, integrated reporting and one accountable team.
Six mistakes we find in almost every audit — and the exact fixes we apply in the first 30 days.
Google's broad match spends 30–50% of budget on irrelevant queries. Weekly negative mining is non-negotiable.
Bid strategies need conversion data before automation. Manual → Max Clicks → Max Conversions → tROAS in that order.
Without transaction values, Google can't optimize for ROAS — only volume. Server-side value tracking is mandatory.
Every SKU bids the same. Custom labels split by margin, seasonality, and stock — then bid differently per segment.
Homepage as landing page kills quality score. Every campaign needs a dedicated conversion page.
Google Ads decays. Auction competitors change weekly. No optimization = 3–5% monthly ROAS erosion.
Why we charge fixed retainers instead of a % of your ad spend — and why our clients stay for years.
| What you get | TRAFIXEL | Freelancer | % of Spend Agency |
|---|---|---|---|
| Certified Google Ads strategist (not a junior) | |||
| Fixed monthly retainer (no % of ad spend) | |||
| Server-side conversion tracking + offline imports | |||
| Google Shopping + Performance Max expertise | |||
| Weekly negative keyword + search term mining | |||
| Landing page CRO included in retainer | |||
| Live Looker Studio dashboard (24/7) | |||
| Full account ownership — no lock-in | |||
| 30-day exit clause, zero cancellation fees | |||
| Cross-channel Google + Meta reporting | |||
| Monthly written strategy report + call |
A predictable path from "burning budget" to "compounding ROAS" — with weekly checkpoints, no black-box waiting.
Business goals, unit economics, LTV, target CPA/ROAS. Audit existing account or plan a fresh build. Competitor SERP + Auction Insights teardown.
GA4, GTM, server-side tracking, Google Ads conversion events, Merchant Center feed, audience library, negative keyword master list, brand safety.
Search + Shopping + Pmax + Remarketing campaigns live. Ad copy variations, sitelinks, extensions, first landing pages, initial bid strategy.
Weekly negative keyword mining, ad copy A/B tests, bid strategy transitions, landing page CRO, quality score improvements, audience layering.
Increase budgets on 3–5x ROAS campaigns, kill underperformers, launch YouTube + Discovery, geographic expansion, dayparting refinements.
Monthly strategy calls, quarterly account reviews, offline conversion feedback loops, brand + non-brand splits, category-level ROAS reporting.
Predictable pricing, transparent scope. Ad spend billed directly by Google — we never touch your budget. 30-day exit clause on every plan.
Small businesses, local services, early-stage D2C testing paid search
Scaling D2C, coaching institutes, healthcare, B2B — ₹1L–5L/mo spend
Ecommerce 5Cr+, B2B SaaS, national brands — ₹5L–15L/mo spend
Deep vertical experience across the categories that dominate Patna, Bihar and pan-India paid search.
Search + Shopping + Pmax + YouTube. Feed optimization, ROAS-based bidding, custom labels, dynamic remarketing.
JEE/NEET/UPSC coaching, universities, online courses. Search + Discovery + YouTube with cost-per-enrollment KPIs.
Project-specific campaigns with lead-quality tracking, offline conversion imports, and site-visit attribution.
Dental, IVF, cosmetic, dermatology. Call tracking, appointment booking conversions, HIPAA-safe remarketing.
MQL-focused campaigns, LinkedIn-lookalike custom intent audiences, CRM conversion imports, LTV bidding.
Interior design, plumbing, AC repair, packers. Call-only + Local Services Ads + radius targeting.
Google Ads, Merchant Center, GA4, GTM — all under your credentials. Zero lock-in.
We win when you win — not by inflating your ad budget.
Every metric, every campaign, every day. Full transparency.
Google Ads Search, Display, Shopping, Video and Measurement certified.
Everything Patna founders and marketing heads ask before hiring us to manage their Google Ads.
TRAFIXEL is Patna's leading Google Ads management agency. We manage Search, Shopping, Performance Max, YouTube and Display campaigns for D2C brands, ecommerce stores, coaching institutes, real estate, healthcare and B2B SaaS. Certified Google Ads specialists, weekly reporting, and a fixed monthly retainer — no percentage-of-spend games.
Our monthly management retainers start at ₹15,000/month (up to ₹1L ad spend), ₹30,000/month (up to ₹5L spend) and ₹60,000/month (up to ₹15L spend). Enterprise (₹15L+ monthly spend) is custom quoted. Ad spend is billed directly by Google to your card — we never touch your budget.
For most industries in Patna: ₹500–₹1,000/day (₹15,000–₹30,000/month) is the realistic minimum to gather statistically useful data in 4 weeks. Ecommerce Shopping campaigns work from ₹1,500/day. Coaching / high-ticket B2B may need ₹2,000+/day for meaningful lead volume. We help you decide before you commit.
Weeks 1–2: campaign setup, tracking, learning phase. Weeks 3–4: first optimization cycle, negative keywords, bid strategy tuning. Month 2: measurable ROAS improvement and cost-per-lead drop. Month 3+: scaling profitable campaigns. Typical clients hit 3–5x ROAS by month 2 and 5–8x by month 4.
Yes. Google Shopping and Performance Max are our largest ecommerce channels. We handle Merchant Center setup, product feed optimization, feed rules, custom labels for tiered ROAS targets, negative placements for Pmax, and asset group experiments. Most ecommerce clients see 4–7x ROAS on Shopping within 60 days.
Yes. Every campaign gets a dedicated conversion-tuned landing page — mobile-first, sub-1.5s load, sticky CTA, form + WhatsApp + call CTAs, trust bar, testimonials, FAQ. We build them on TanStack Start / Next.js for Core Web Vitals green. See our /landing-page-designer-patna page for the design process.
We deploy GA4 + Google Ads conversion tracking with Google Tag Manager and server-side GTM. For ecommerce: enhanced ecommerce events, dynamic remarketing, and value-based bidding. For lead-gen: form submits, WhatsApp clicks, phone calls, and offline conversion imports from your CRM (Zoho, HubSpot, Google Sheets).
Ecommerce & D2C, coaching institutes (JEE/NEET/UPSC), real estate builders, healthcare (dental, IVF, cosmetic), B2B SaaS, home services (interior, plumbing, AC), education & universities, legal services, and finance (loans, insurance). We've deployed ad spend in every one of these verticals in Bihar and pan-India.
Your choice. We commonly run: Patna city + Bihar (for local service businesses), pan-India (for D2C, ecommerce, SaaS), or tier 1+2 cities only (for premium services). We can also do radius targeting (5–50km around your store) and pincode-level targeting for delivery businesses.
Weekly negative keyword mining, search term reports, quality score audits, ad copy A/B tests, landing page experience fixes, bid strategy optimization (from Manual → Max Conversions → Target ROAS), device/schedule bid adjustments, and audience layering. Typical client: 30–50% CPC reduction within 60 days.
You own it. We create the account under your business email or work as a manager (MCC) linked to your account. On day 1 we hand over admin access to your Google Ads, Merchant Center, GA4, GTM and Search Console. If we ever part ways, we unlink — you keep every campaign, audience, conversion, and dollar of learning data.
Yes. YouTube Ads are a huge growth lever in India — cheap views, high recall. We run TrueView In-Stream, Discovery, Bumper, and YouTube Shorts ads. Includes script consultation, 15/30/60-sec creative production coordination, audience layering (custom intent, in-market, similar to converters), and view-through conversion tracking.
A Looker Studio dashboard live 24/7 (impressions, clicks, CTR, CPC, conversions, ROAS, cost per lead, top keywords, top ads). Weekly WhatsApp summary. Monthly strategy call with a written report — what worked, what didn't, next month's plan. Full transparency, no black boxes.
Yes — most of our D2C and coaching clients run both. Google captures high-intent search demand; Meta creates demand and retargets. We run them as one integrated funnel with unified UTM tracking, shared audiences, and cross-channel attribution reporting. Ask about our bundled Google + Meta retainer.
Yes. A one-time Google Ads audit (₹9,500) reviews your account structure, campaign settings, keyword hygiene, negative lists, ad copy, extensions, conversion tracking, quality scores, and wasted spend. Delivered as a 20-page PDF + 45-min Loom + 30-min call within 5 business days.
Yes. Around 60% of our Google Ads clients are outside Patna — Delhi, Bengaluru, Mumbai, Hyderabad, Dubai and the US. Everything runs over WhatsApp, Loom, Google Meet and Looker Studio. Patna clients get the option of on-site monthly strategy meetings.
Yes. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP with valid GST, registered office in Mirzapur, Samastipur, Bihar. All invoices are GST-compliant. Larger engagements (₹50k+/month) sign a written contract with defined scope, KPI targets and 30-day exit clause. No lock-in.
First 90 days is the trust window. If by day 60 we can't demonstrate a clear path to ROAS improvement (with data — not excuses), you can exit with zero cancellation fees. So far, 0 clients have taken this exit in 4 years.
Paid search is one channel. Pair it with SEO, social, landing pages and analytics — under one accountable growth team.
Meta + Google + Shopping ads scaled with server-side tracking.
Rank organically for the same keywords you're bidding on — cut CPC dependence.
Meta, Instagram + UGC creative that feeds YouTube and Discovery ads.
Dedicated conversion pages per Google Ads campaign — sub-1.5s LCP.
Shopify + Merchant Center + Shopping-ready builds for D2C brands.
Full-stack digital growth across every channel.
Share your account, monthly spend and target CPA/ROAS. We'll send back a free 20-page audit, a fixed retainer quote, and a 90-day scaling plan within 24 hours.
Serving Patna · Bihar · India · Global · GSTIN & LLP registered