We run patient acquisition for hospitals, specialty clinics, dentists, IVF and eye centres and diagnostic labs across Patna and Bihar — the PMCH, IGIMS, Kankarbagh and Boring Road corridors. Department-level campaigns, Google Business Profile dominance, WhatsApp appointment booking and CRM attribution from click to consultation to procedure.
Department-wise acquisition for ortho, cardio, gastro, onco and emergency lines.
IVF, dermatology, ENT, eye, physiotherapy and cosmetic centres sold on outcomes.
Implants, aligners, RCT and whitening — high-ticket procedures, not just check-ups.
Package-led campaigns for full-body, MRI, CT and home-collection services.
Per-branch campaigns, GBP profiles and routing so leads reach the nearest centre.
Personal-brand doctors building consult volume and second-opinion demand.
Which departments have capacity, margin and demand — we only pay for the ones worth filling.
Doctor credentials, facility footage, patient stories and procedure explainers — compliant, never scare-based.
Sub-1.5s pages per procedure with doctor bios, cost bands, timings and a one-screen booking form.
Search on symptom and procedure intent, Local campaigns for 'near me', Meta for awareness and remarketing.
Profile optimisation, service areas, photos, Q&A and a steady review engine per branch.
Instant reply, slot selection, prep instructions, confirmation and day-before reminder.
Call scripts, triage questions, 60-second SLA and lead scoring for the reception desk.
Walk-ins and procedures imported from HIMS/CRM to Google and Meta as offline conversions.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Symptom, procedure, doctor-name and 'hospital near me' intent with call extensions.
Lead ads, click-to-WhatsApp, health-camp and package campaigns per department.
Per-branch optimisation, posts, photos, Q&A and review generation workflow.
Doctor talking-heads, facility tours, procedure explainers and patient story edits.
One page per procedure or department, mobile-first and built for booking.
Slot booking, prep instructions, reminders, follow-up and recall campaigns.
Urgency and procedure scoring routed to the right branch or department desk.
Reminder cadence, re-scheduling flows and post-consult follow-up sequences.
GA4 + CRM/HIMS + Looker: spend, leads, appointments, walk-ins and revenue by department.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Generic brand ads attract nobody in particular. Demand is procedure-level: knee replacement, IVF, aligners, full-body check.
Most 'near me' healthcare demand is decided in the map pack. An unoptimised profile with stale photos loses patients who never see your website.
Patients contact three providers at once. A 60-second WhatsApp plus call SLA is the highest-leverage fix in this industry.
Reminders, prep instructions and easy re-scheduling routinely lift show rates by 15–25 percentage points.
It fails review, damages trust and invites compliance trouble. Credentials, outcomes and clarity convert better anyway.
Without consultations and procedures fed back into Ads, algorithms keep buying form-fillers who never arrive.
Challenge: Brand-level ads produced untracked calls; management could not tell which departments digital was actually filling.
What we did: Department-wise Search and Meta campaigns, per-department landing pages, WhatsApp booking, front-desk SLA and HIMS walk-in import.
Challenge: All leads landed in one inbox and were routed manually, so patients drove past the nearest branch or dropped off.
What we did: Branch-level campaigns and GBP optimisation, procedure landing pages, automatic routing by pincode, review engine.
Challenge: Sensitive category with long decision cycles; generic lead ads brought unqualified enquiries and wasted counsellor time.
What we did: Doctor-led video creative, success-story funnel, private WhatsApp counselling flow, remarketing over a 60-day window.
Challenge: Price-led market with thin margins; blanket discounting was destroying profitability.
What we did: Package-tier campaigns by catchment, Local Search dominance, WhatsApp slot booking and recall automation for repeat tests.
Verified reviews from founders whose funnels we've built and scaled.
"First agency that reported appointments and walk-ins instead of clicks. Our department heads finally trust the numbers."
"Branch routing by pincode fixed a leak we didn't know we had."
"They handled a sensitive category with real care — no fear-based ads, and the counselling flow is private."
"Reminder flows cut our no-shows dramatically within a month."
"Our Google profile went from ignored to the top of the map pack in our locality."
"Importing walk-ins back into Google changed what the algorithm went looking for."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Clinics and single departments that need a complete appointment funnel live quickly.
Hospitals and multi-department clinics filling several service lines continuously.
Hospital groups and chains with multiple branches, departments and an in-house marketing team.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Optimised to appointments and walk-ins, not leads | |||
| Department and procedure-level campaign structure | |||
| Google Business Profile and review engine per branch | |||
| Doctor-led video and facility creative in-house | |||
| WhatsApp booking, reminders and no-show recovery | |||
| Front-desk scripts, triage and response SLAs | |||
| Offline walk-in import to Google and Meta | |||
| You own the ad accounts, CRM and creatives | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Clinic Launch Sprints start at ₹65,000 for a single clinic or department. Retainers start at ₹85,000/month. Ad spend is billed directly by Google and Meta in your organisation's name and typically starts at ₹50,000/month per active department.
₹150–₹700 for most Patna clinics and diagnostics. High-ticket lines like IVF, implants, aligners and joint replacement usually land between ₹800 and ₹2,000 per qualified consultation.
No. Conversion depends on your doctors, capacity, pricing and front-desk response. We commit to booked appointments and give you attribution down to walk-ins so you can see what produced revenue.
Yes, within policy. We keep creative claim-free and outcome-honest, avoid before/after misuse and restricted targeting, and structure landing pages so campaigns pass review the first time.
No patient identifiers go into ad platforms. Offline imports use hashed, consented data only, and counselling conversations stay inside your CRM or WhatsApp Business account, not ours.
Yes. Each branch gets its own campaigns, Google Business Profile, landing page and routing rules, with per-branch reporting in one Looker dashboard.
Yes — doctor talking-heads, facility tours, procedure explainers and patient-story edits are produced in-house. We shoot on-site in Bihar or edit footage you provide.
Confirmation on booking, prep instructions, a day-before reminder, a morning-of nudge and a one-tap re-schedule link. This alone typically adds 15–25 points to show rate.
They compound. Ads buy immediate demand; Google Business Profile and local content capture the 'near me' searches you'd otherwise pay for every month. We run both.
Practo, HealthPlix, Zoho, LeadSquared, HubSpot and most HIMS systems that expose an export or API. Consultation and procedure events are imported back into Ads as offline conversions.
Ten days from kickoff with doctor availability and pricing in hand. Five days is possible for urgent camp or package launches when assets already exist.
Yes. Google Ads, Meta Business Manager, GA4, GBP and all creative source files stay under your login. We operate as managers with a 30-day exit clause.
Yes. We run healthcare campaigns across Bihar and the rest of India, and everything operates over Google Meet, WhatsApp and Looker Studio.
A live Looker Studio dashboard covering spend, leads, appointments, walk-ins and revenue by department, plus a weekly Loom walkthrough and a monthly strategy call.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.