We scale D2C and ecommerce brands on Shopify, WooCommerce and marketplaces with a profit-first operating system: creative testing at volume, Meta and Google buying structured around blended MER, store-side CRO, RTO and COD control, and WhatsApp retention that makes the second order cheaper than the first.
₹5L–₹5Cr monthly revenue brands that need profitable, repeatable scale.
Self-hosted catalogues needing speed, tracking and checkout fixes before spend scales.
High COD share with RTO eating margin — address scrubbing, prepaid nudges, verification.
Amazon and Flipkart sellers building a direct channel with better margins.
Repeat-purchase categories where LTV and retention decide the acquisition ceiling.
0-to-1 launches needing offer testing, creative velocity and a validated CAC ceiling.
COGS, shipping, RTO, returns, payment fees — we set the CAC ceiling before spending a rupee.
Bundles, tiered discounts, free shipping thresholds and prepaid incentives tested head-to-head.
UGC, founder, demo, comparison and social-proof concepts — 12–20 new hooks a month.
PDP rebuild, sticky ATC, trust blocks, cart upsells, one-page checkout and sub-2s LCP.
Broad + testing lanes, cost caps, Advantage+ where it earns its place, CAPI at full match quality.
Feed optimisation, brand defence, category Search and PMax split by margin tier.
Address scrubbing, OTP verification, prepaid nudges and courier-level RTO analysis.
WhatsApp and email flows for abandoned cart, replenishment, cross-sell and win-back.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Testing and scaling lanes, cost caps, Advantage+ shopping and catalogue remarketing.
Merchant Center feed hygiene, brand defence, category Search and margin-tier PMax.
12–20 UGC, demo and static concepts monthly with hook-rate and thumbstop reporting.
PDP, cart, checkout, offer bar and speed work shipped every sprint with A/B proof.
Prepaid incentives, EMI, UPI, partial-COD and one-page checkout configuration.
Address scrubbing, OTP/WhatsApp verification, courier scoring and pincode rules.
Abandoned cart, COD confirmation, replenishment, cross-sell and win-back flows.
GA4, Meta CAPI, Google Enhanced Conversions and event match-quality tuning.
Blended MER, CAC, AOV, contribution margin and LTV by cohort in one Looker view.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Meta and Google both claim the same order. Blended MER against contribution margin is the only number that pays salaries.
A 30% RTO rate on COD silently turns a 3× ROAS into a loss. RTO belongs in the unit economics before you scale spend.
Traffic multiplies whatever your store already does. CRO first is cheaper than buying your way past a 0.8% conversion rate.
Meta's ceiling is creative, not budget. Brands that ship 12–20 concepts a month keep finding new winners.
If the second order costs the same as the first, you're not building a brand — you're renting traffic. WhatsApp and email flows change the ceiling.
Poor event match quality starves the algorithm. Server-side CAPI and Enhanced Conversions routinely improve reported and real performance.
Challenge: Scaling spend collapsed profitability; the team was reading per-campaign ROAS and double-counting orders.
What we did: Unit-economics rebuild, MER-based buying, creative engine at 16 concepts/month, PDP and cart CRO, CAPI fix.
Challenge: COD orders were 82% of volume and one in three came back, wiping out the ad profit entirely.
What we did: Address scrubbing, WhatsApp OTP confirmation, prepaid discount nudge, courier scoring and pincode blocklists.
Challenge: Strong first-order acquisition but almost no repeat motion, so CAC pressure grew every month.
What we did: Replenishment reminders, subscription upsell, cross-sell bundles, win-back sequences and cohort LTV reporting.
Challenge: Almost all revenue came from marketplaces at thin margins with no customer data ownership.
What we did: Merchant Center feed rebuild, brand defence, margin-tier PMax, landing page suite and first-party data capture.
Verified reviews from founders whose funnels we've built and scaled.
"They were the first team to show us contribution margin instead of a ROAS screenshot. Everything changed after that."
"RTO was killing us. The verification and prepaid nudges paid for the retainer in the first month."
"The creative volume is the real product. New winners keep showing up instead of one tired ad."
"Our PDP rebuild lifted conversion before we spent an extra rupee on ads."
"Server-side tracking fixed match quality and Meta's learning got noticeably faster."
"They killed our worst-performing campaign in week one and told us why. Rare honesty."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Brands that need CRO, tracking and offer architecture fixed before scaling spend.
D2C brands spending ₹5L–₹50L a month that need MER-based scaling with a creative engine.
Brand groups, ₹50L+ monthly spend or teams running marketplace and D2C in parallel.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Optimised to blended MER and contribution margin | |||
| Unit economics and CAC ceiling modelled first | |||
| 12–20 new creative concepts every month | |||
| Store CRO sprints included, not billed extra | |||
| RTO reduction and COD verification stack | |||
| Server-side CAPI and Enhanced Conversions | |||
| WhatsApp and email retention flows | |||
| You own the ad accounts, store and creatives | |||
| 30-day exit clause on retainers | |||
| Fixed-scope sprint pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
The Store & Tracking Sprint is ₹85,000 one-time. Retainers start at ₹1,10,000/month for brands spending ₹5L–₹50L monthly. Ad spend is billed directly by Meta and Google in your company's name.
None — and be sceptical of anyone who does. We model your CAC ceiling from real COGS, shipping and RTO, then commit to scaling within it. Most brands land at 2.5–4.5× blended MER at scale.
Meta and Google both claim the same order, so platform ROAS is systematically inflated. MER is total revenue divided by total ad spend — it cannot be double-counted, and it maps directly to profit.
Yes, plus Shopify Plus, headless builds and marketplace hybrids. Most of our CRO and checkout work is on Shopify, but WooCommerce speed and checkout fixes are standard too.
Address scrubbing at checkout, WhatsApp or OTP order confirmation, prepaid discount nudges, courier-level performance scoring and pincode blocklists for repeat-offender areas.
₹3L/month minimum for meaningful testing velocity. Below that we'd recommend the sprint first — fixing store conversion and tracking gives a better return than thin spend.
Yes — UGC, founder-led, demo, comparison and static concepts, 12–20 a month. We brief and manage creators, or edit footage you already have.
Yes. GA4, Meta CAPI, Google Enhanced Conversions and event match-quality tuning are part of onboarding for every retainer.
We advise on channel mix and can run marketplace ads within the enterprise scope, but our core value is building the direct channel where you own margin and customer data.
Tracking and CRO changes show within two weeks. Creative and scaling structure typically need 30–45 days to find repeatable winners at a stable MER.
Yes. Meta Business Manager, Google Ads, GA4, Shopify and all creative source files stay under your login. We operate as managers with a 30-day exit clause.
Yes — abandoned cart, COD confirmation, replenishment, cross-sell and win-back flows on Klaviyo, WATI, Interakt or your existing stack.
Yes. Most of our D2C clients are pan-India, and everything operates over Google Meet, Slack/WhatsApp and Looker Studio.
A live Looker Studio dashboard covering spend, blended MER, CAC, AOV, contribution margin and cohort LTV, plus a weekly Loom walkthrough and a monthly strategy call.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.