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Conversion Rate Optimization

CRO that squeezes more revenue from every click you already pay for.

A/B testing, heatmaps, session replay, funnel repair, and UX rewrites — all tied to statistical significance and real revenue impact. No 'best-practice' guesswork.

  • Hotjar / Clarity heatmap + session analysis
  • GA4 funnel + form analytics
  • Hypothesis-led A/B testing (VWO/GTM)
  • Checkout + form CRO for D2C & lead-gen
  • Copy + UX + speed optimisation
  • Monthly experiment velocity + lift reporting
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Fit check

Who this is for

  • D2C brands with ≥50k monthly sessions
  • Lead-gen advertisers stuck at flat CVR
  • SaaS teams optimising trial → paid
  • Ecommerce founders leaking revenue at checkout
If any of this sounds familiar…

Problems we solve

Guessing what to test

We start with heatmaps, session replay, and funnel data — hypotheses come from evidence, not opinion.

Tests that don't ship

Small dev team, GTM-based tests, and a weekly launch cadence keep the experiment engine moving.

'Won' tests that don't lift revenue

We test to revenue + significance, not CVR alone. Fewer tests, higher impact.

Slow, broken UX

Speed + mobile UX audits ship in week 1. Half the CRO wins are just fixing what's broken.

Deliverables

What's included

Research

  • Heatmap + session replay analysis
  • GA4 + funnel + form analytics
  • User interviews + on-site surveys
  • Prioritised hypothesis backlog (PIE/ICE)

Experimentation

  • A/B + multivariate testing (VWO/GTM)
  • Winner rollouts + iteration
  • Copy + UX + speed optimisations
  • Checkout + form + PDP tests

Reporting

  • Monthly experiment report
  • Statistical significance + lift breakdown
  • Revenue impact quantified
  • Roadmap review + next-sprint plan
How we work

Our process

  1. 01

    Diagnose

    Install analytics + heatmaps, run 2-week research sprint, build hypothesis backlog.

  2. 02

    Prioritise

    Score by PIE/ICE — impact, ease, confidence. Ship 4–6 tests/month.

  3. 03

    Test + ship

    GTM/VWO tests, dev handoff for winners, iterate weekly.

  4. 04

    Compound

    Layer wins across the funnel. Quantify cumulative revenue lift monthly.

What you can expect

Outcomes we're accountable to

10–40%
CVR lift in 6 months
4–6
Tests shipped/month
95%
Statistical significance
Monthly
Revenue-impact report
Differentiators

Why TRAFIXEL

Revenue-first CRO

We test to revenue + significance, not just CVR. Winners are the ones that move the P&L.

Research-led

Every test starts with a hypothesis rooted in heatmaps, session replay, or user interviews.

Ship velocity

In-house dev + GTM = 4–6 tests/month. No waiting on your product team.

Pricing

Investment

CRO retainers start from ₹80k/month (research + 2 tests) and scale to ₹2L+/month (full research + dev + 4–6 tests/month). 6-month minimum for meaningful compounding. Free CRO audit before proposal.

FAQ

Frequently asked questions

How much traffic do I need?+

Meaningful A/B testing needs ~10k weekly sessions per variant. Below that, we focus on qualitative CRO + UX rewrites.

What testing tools do you use?+

VWO, Convert, GTM-based tests. We work with your existing stack or recommend based on volume.

Do you handle dev?+

GTM-level tests: yes, in-house. Deep code-level changes: our dev team or your engineering team — whichever is faster.

How long until I see lift?+

First 2 months: research + quick wins. Month 3+: steady compounding lift. Full 6-month engagement recommended.

Do you also run ads?+

CRO pairs well with our Performance Marketing retainer — same traffic, more revenue.

Ready to scale profitably?

Book a free 30-min strategy call. We'll audit your current setup and share a custom growth plan — no obligation.

No lock-in 4h reply Senior-led pod ROI-tracked