We run demand generation for restaurants, cafés, bakeries, cloud kitchens, salons, gyms and local retail across Patna — Boring Road, Kankarbagh, Patliputra, Bailey Road and Frazer Road. Map-pack dominance, food creative that actually sells, aggregator growth, WhatsApp offer campaigns and honest footfall attribution.
Dine-in outlets filling weekday lunches, weekend covers and party bookings.
Delivery-only brands scaling on aggregators plus a direct WhatsApp ordering channel.
Fashion, electronics, furniture and grocery outlets driving in-store footfall.
Appointment and membership businesses with a fixed catchment radius.
Per-outlet campaigns, profiles and reporting instead of one blended account.
Launch campaigns that fill the first 30 days and build review volume fast.
Radius, competitor set, peak hours and which dishes or SKUs actually carry margin.
Categories, services, menu, photos, Q&A, posts and a review engine per outlet.
Dish reels, ambience shots, chef stories and offer creatives shot on location.
Meta radius campaigns by mealtime, Google Local and 'near me' Search with call extensions.
Zomato and Swiggy menu, photography, rating recovery, ads and discount-margin control.
Opt-in at billing, weekend offers, birthday campaigns and lapsed-customer revival.
QR and SMS review requests, response templates and negative-review recovery.
Coupon codes, call tracking, QR scans and POS matching to see what actually drove visits.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Per-outlet optimisation, weekly posts, photos, Q&A and review generation workflow.
Radius and mealtime targeting, offer ads, click-to-WhatsApp and event promotions.
'Near me', cuisine, category and competitor intent with call and direction extensions.
Monthly on-location shoot: dish reels, ambience, offers and festival creatives.
Zomato/Swiggy menu, photos, ratings, ad spend and discount-margin optimisation.
Opt-in capture, broadcast offers, birthday and revival flows with opt-out hygiene.
QR/SMS review asks, response templates and structured negative-review recovery.
Direct ordering or table-booking page that bypasses aggregator commission.
Spend, calls, direction requests, coupon redemptions, orders and repeat rate in one view.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Organic social reaches people who already follow you. Paid radius targeting reaches the 40,000 people within 5 km who don't.
Most restaurant and retail demand is decided in the map pack. Stale photos and unanswered reviews cost more customers than any ad ever brings.
30–40% commission plus deep discounting means volume with no profit. Aggregators are a channel, not a business model.
Every bill is an opt-in opportunity. Brands with a WhatsApp database can fill a slow Tuesday with one broadcast.
Diners recognise fake food instantly. Real dish photography from your kitchen outperforms every stock library.
Coupon codes, call tracking and QR scans cost nothing to set up and end the guessing about which campaign filled the tables.
Challenge: Weekends were full, weekdays were empty, and all marketing spend was going into aggregator discounts.
What we did: GBP rebuild, lunch-hour radius ads, dish reel shoot, WhatsApp opt-in at billing and a weekday offer engine.
Challenge: 100% aggregator dependence with commission and discounts leaving almost no margin per order.
What we did: Direct ordering page, WhatsApp ordering flow, insert-card acquisition, repeat-order automation and Meta remarketing.
Challenge: A well-stocked store with strong margins but almost no digital visibility in its own locality.
What we did: GBP optimisation, radius offer ads, influencer seeding, QR coupon attribution and a WhatsApp festive broadcast.
Challenge: One shared phone number and profile meant customers booked at the wrong branch or dropped off entirely.
What we did: Per-outlet GBP and campaigns, pincode routing, WhatsApp slot booking, reminder flows and a review engine.
Verified reviews from founders whose funnels we've built and scaled.
"Our slow weekday lunches are now the shift we plan staff around. One broadcast fills tables."
"Getting a third of orders direct changed our economics completely. Commission stopped eating everything."
"The food shoot alone was worth it. Real dishes, real kitchen, and people started walking in asking for them."
"Our Google profile went from invisible to the top of the map pack in our area."
"Per-outlet routing fixed months of confusion about which branch a customer was booking."
"They told us to stop discounting on aggregators and build our own list. Best advice we've had."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Single outlets or new openings that need local visibility and a footfall funnel live fast.
Restaurants and retail outlets that want consistent walk-ins, orders and repeat customers.
Chains and franchise groups running several outlets or cities with an in-house team.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Optimised to walk-ins, orders and repeat rate | |||
| Google Business Profile and map-pack ownership | |||
| On-location food and store creative every month | |||
| Zomato and Swiggy margin-aware optimisation | |||
| WhatsApp database and offer engine | |||
| Review generation and negative-review recovery | |||
| Coupon, call and QR footfall attribution | |||
| You own the profiles, ad accounts and creatives | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Local Launch Sprints start at ₹45,000 for a single outlet. Retainers start at ₹55,000/month. Ad spend is billed directly by Meta and Google in your business's name and typically starts at ₹25,000–₹60,000/month per outlet.
₹18–₹90 for most Patna restaurants and retail, depending on ticket size and radius. Higher-ticket categories like furniture, gyms and salons usually land between ₹80 and ₹250 per qualified enquiry.
For local businesses it's the single highest-return channel. Most 'restaurants near me' and 'shop near me' decisions happen in the map pack before anyone visits a website.
Keep them as a discovery channel, but stop treating them as the whole business. We optimise your listing and ad spend for margin while building a direct WhatsApp and ordering channel alongside.
Yes — on-location dish photography, ambience shots and reels are part of the retainer, shot monthly in your kitchen or store in Patna.
Coupon codes, call tracking numbers, QR scans, direction requests and, where you have a POS or CRM, matched redemption data. It won't be perfect, but it ends the guessing.
Yes. Each outlet gets its own profile, campaigns, budget and routing rules, with per-outlet reporting in a single dashboard.
Explicit opt-in at billing, QR codes at the table or counter and offer sign-ups — with clear opt-out on every broadcast. We never buy or scrape numbers.
We set up a response workflow for existing negatives and a steady stream of new genuine reviews. We do not buy fake reviews — it risks your profile and it's obvious to customers.
Seven days from kickoff, including the first creative shoot. New-outlet launches are usually planned two to three weeks ahead of opening day.
Yes — local food and lifestyle creators in Patna, managed on a per-campaign or retainer basis with tracked coupon codes so you see what each collaboration produced.
Yes. Google Business Profile, Meta Business Manager, Google Ads and all photo and video files stay under your login. We operate as managers with a 30-day exit clause.
Yes, across Bihar and other cities. Creative shoots need an on-site visit, which we schedule monthly or quarterly depending on location.
A live dashboard covering spend, calls, direction requests, coupon redemptions, orders and repeat rate, plus a weekly Loom walkthrough and a monthly strategy call.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.