Patna's most trusted performance marketing agency. We run full-funnel paid campaigns across Google, Meta, YouTube and Amazon — with server-side tracking, weekly creative iteration, and fixed monthly retainers. ₹28Cr+ managed. 5.4x median ROAS. Zero lock-in.
The exact test-hold-scale-refresh-automate-compound loop we run on every account, week after week. No gut-feel, no "boosting posts" — just systematic ROAS engineering.
Launch 6–10 creative × audience × placement combos on low budgets. Statistical significance in 3–5 days per test batch.
Wait for signal. Kill anything below the profitability threshold. Preserve winners without prematurely scaling.
Duplicate winners into scaling campaigns. Increase budget in 20% steps every 48 hours. Layer lookalikes + broad targeting.
Creative fatigue kicks in at 4–6 weeks. Ship fresh UGC + static variants weekly to keep frequency in check.
Server-side CAPI, value-based bidding, offline conversion imports, custom rules & scripts — the account runs 24/7.
Feed learnings into brand + SEO + email + retention loops so paid CAC drops quarter after quarter.
Google, Meta, YouTube, Amazon, WhatsApp, LinkedIn — one strategist, one creative team, one dashboard. No finger-pointing between siloed vendors.
Search, Shopping, Performance Max, Display, Discovery. High-intent capture + demand-gen at scale.
Facebook + Instagram + Advantage+ Shopping. UGC creative iteration, broad targeting, CAPI tracking.
In-Stream, Discovery, Bumper, Shorts. Cheap views, high recall, view-through conversion tracking.
Sponsored Products, Brands, Display + DSP for marketplace sellers. TACoS-based bidding, ranking + ROAS combined.
Click-to-WhatsApp ads on Meta with automated welcome flows + chatbot routing. India's highest-converting channel.
B2B SaaS + high-ticket lead-gen. Message ads, sponsored content, matched audiences, conversion tracking.
From a one-time audit to a fully-managed multi-crore ad account — one accountable team.
New Google + Meta accounts, GA4/GTM/CAPI tracking, Merchant Center feed, first campaigns, first creative batch.
Full account teardown across Google + Meta — new campaign hierarchy, audience library, creative buckets, bid strategy reset.
Weekly optimisation, creative iteration, CRO, offline imports, bid tuning, Looker Studio dashboard, monthly strategy call.
Google + Meta + tracking + landing pages + creative + attribution. 25-page PDF + 60-min Loom + 45-min call.
Dedicated conversion pages per campaign — mobile-first, sub-1.5s LCP, WhatsApp + call + form CTAs.
8–20 UGC + static + carousel variants/month. India-native creators, sub-72hr turnaround, tested against control ads.
Six mistakes we find in almost every paid-ads audit — and the exact fixes we deploy in the first 30 days.
iOS 14 + cookie loss have cut Meta signal by 40–60%. Without CAPI, algorithms optimise blind. Priority-1 fix in every audit.
One winning ad ≠ scale. Frequency hits 4+, CPMs spike, CAC doubles. Weekly creative refresh is non-negotiable.
ROAS ignores gross margin, returns, and LTV. We optimise to contribution margin — the number that funds the business.
Google Auto-modes spend 30–50% on irrelevant queries and brand cannibalisation. Custom exclusions + brand splits are mandatory.
Homepage as landing page kills quality score + CVR. Every campaign needs a message-matched conversion page.
Blended CAC, MER (marketing efficiency ratio), and payback period matter more than channel ROAS. We report all three.
A predictable path from "burning budget" to "compounding ROAS" — with weekly checkpoints, no black-box waiting.
Business goals, unit economics, gross margin, target CAC/ROAS. Full audit across Google, Meta, tracking, landing pages, creative and attribution.
GA4, server-side GTM, Meta CAPI, Google Ads conversions, Merchant Center, audience library, offline conversion pipeline, brand safety controls.
Google Search + Shopping + Pmax, Meta Advantage+ + BAU, YouTube. First creative batch (8–12 variants) live. First landing pages shipped.
Weekly creative refreshes, audience expansion, bid strategy transitions, LP CRO, quality score fixes, negative mining, cross-channel budget reallocation.
20% weekly budget increases on 3–5x ROAS campaigns. Kill underperformers. Launch YouTube + Discovery + LinkedIn. Geographic + demographic expansion.
Monthly strategy calls, QBRs, offline conversion loops, category-level ROAS reporting, brand + non-brand split, LTV feedback into bidding.
Why we charge fixed retainers instead of a percentage of your ad spend — and why our clients stay for years.
| What you get | TRAFIXEL | Freelancer | % of Spend Agency |
|---|---|---|---|
| Fixed monthly retainer (no % of ad spend) | |||
| Certified strategists on Google + Meta (not juniors) | |||
| Server-side conversion tracking + CAPI + offline imports | |||
| Cross-channel attribution (Google + Meta + YouTube) | |||
| In-house creative production + weekly refreshes | |||
| Landing page CRO included in retainer | |||
| Live Looker Studio dashboard (24/7) | |||
| Full account ownership — zero lock-in | |||
| 30-day exit clause, zero cancellation fees | |||
| Weekly test → hold → scale playbook | |||
| Written monthly strategy report + call |
Anonymised snapshots from live retainers. Metrics measured in GA4 + platform dashboards, cross-verified with client CRM/POS data.
Stuck at ₹3L/mo spend with 1.8x ROAS. Creative fatigue every 10 days, CAC rising month-over-month.
Rebuilt CAPI + GA4, launched UGC creative sprint (12 hooks/week), Advantage+ Shopping + PMax feed optimisation, WhatsApp abandoned-cart flow.
₹850+ CPL on Meta, most leads junk. Counsellors wasting hours on unqualified calls.
Rebuilt landing page + qualification quiz, lead-scoring in CRM, WhatsApp auto-routing to counsellors, hyperlocal Meta targeting across 14 Patna coaching hubs.
Cold leads, 4% site-visit show-up rate, sales team unable to reach prospects in time.
Intent-based Search + PMax, Meta lead-form + Instant Experience, WhatsApp Cloud API instant response, on-ground follow-up SLA of 4 minutes.
Weekday traffic strong but weekends underperforming vs. capacity. Zero ad tracking in place.
Geo-fenced Meta ads by outlet (2-3 km radius), WhatsApp broadcast for repeat diners, GBP posts + Map Pack push, call-tracking numbers per outlet.
Long sales cycle, high CPL ($260+) on LinkedIn, MQL→SQL conversion under 6%.
ABM audience layering, gated benchmark report as lead magnet, LinkedIn Conversation Ads, Search retargeting on branded terms, HubSpot lifecycle nurture.
Previous agency ran only Search + broad Meta. Feed unoptimised, no CAPI, no creative refresh cadence.
Shopping feed rebuild with 8 custom labels, PMax asset groups by category, Advantage+ Shopping with 32 creatives, server-side CAPI, dynamic retargeting.
Client names withheld under NDA. Full case studies with dashboards available on request during your growth audit.
Predictable pricing, transparent scope. Ad spend billed directly by Google + Meta — we never touch your budget. 30-day exit clause on every plan.
Early-stage D2C, local services, coaching launching paid ads for the first time
Scaling D2C, ecommerce, coaching, healthcare — ₹2L–8L/mo combined spend
Ecommerce 10Cr+, B2B SaaS, national D2C brands — ₹8L–25L/mo combined spend
Deep vertical experience across the categories that dominate Patna, Bihar and pan-India paid media.
Shopping + Advantage+ + Pmax + UGC creative. Feed optimisation, value-based bidding, dynamic retargeting.
JEE/NEET/UPSC coaching, universities, online courses. Cost-per-enrolled-student KPIs, LTV modelling, cohort tracking.
Project-specific campaigns with lead-quality scoring, offline conversion imports and site-visit attribution.
Dental, IVF, dermatology, cosmetic. Call tracking, appointment bookings, HIPAA-safe remarketing.
MQL-focused campaigns, LinkedIn + custom intent audiences, CRM conversion imports, CAC ÷ LTV bidding.
Interior, plumbing, AC, packers. Call-only + Local Services + radius + WhatsApp CTWA.
We understand Bihar buyers — the WhatsApp-first behaviour, the Hindi + Bhojpuri creative angles, the price sensitivity, the trust triggers. Combine that with Tier-1 city execution standards, and you get campaigns that outperform every "big city" agency for the same rupee.
Google Ads, Meta BM, Merchant Center, GA4, GTM, pixel history — all under your credentials. Zero lock-in.
We win when you win — not by inflating your ad budget.
Every metric, every channel, every day. Full transparency, no black boxes.
Google Ads Search, Shopping, Video + Meta Blueprint certified strategists on every account.
Everything Patna founders and marketing heads ask before hiring us to run their performance marketing.
Performance marketing agencies run paid acquisition campaigns where every rupee is tied to a measurable outcome — a sale, a lead, an install, a booking. TRAFIXEL runs full-funnel paid ads across Google, Meta, YouTube and Amazon, wires server-side conversion tracking, tests creatives weekly and reports revenue + ROAS — not vanity metrics.
TRAFIXEL is Patna's most trusted performance marketing agency, running ₹28Cr+ in ad spend across D2C, ecommerce, coaching, real estate, healthcare and B2B SaaS clients. Fixed monthly retainers, certified strategists on Google + Meta, and full account ownership — no lock-in, no % of ad spend.
Digital marketing is the umbrella — SEO, content, social, email, ads. Performance marketing is the paid-media slice where every campaign is optimised against a hard KPI (CPA, ROAS, LTV). You pay for outcomes, not impressions. Best used alongside SEO + email + brand for compounding growth.
Monthly retainers start at ₹25,000 (up to ₹2L combined ad spend), ₹50,000 (up to ₹8L spend) and ₹1,00,000+ (₹8L–25L spend). Ad spend is billed directly by the platforms — we never touch your budget. Enterprise (₹25L+/month spend) is custom quoted with dedicated pods.
Depends on category. D2C fashion / beauty: 3–5x is healthy, 6x+ is elite. Coaching / high-ticket courses: 4–8x on cold traffic. Ecommerce electronics / low-margin: 5–8x needed. B2B SaaS: measured in CAC ÷ LTV, not ROAS. We benchmark against your gross margin, not vanity multipliers.
Google Ads (Search, Shopping, Performance Max, Display), Meta Ads (Facebook + Instagram + Advantage+ Shopping), YouTube Ads (In-Stream, Discovery, Shorts), Amazon Sponsored (Products, Brands, Display), and LinkedIn Ads for B2B. Also WhatsApp CTWA (Click-to-WhatsApp) — huge in India.
Weeks 1–2: audit, tracking, campaign restructure. Weeks 3–4: first optimisation cycle, creative tests, landing page fixes. Month 2: measurable CAC drop + ROAS lift. Month 3–4: scaling profitable campaigns. Typical clients hit 3–5x ROAS by month 2 and 5–8x by month 4.
Yes. Every retainer includes 8–20 creative variants per month — static ads, UGC-style videos, carousels, story/reel formats. We coordinate with in-house creators or vetted UGC networks in Patna, Delhi and Mumbai. Creative is 70% of paid performance today; we treat it as the primary lever.
GA4 + Google Ads conversions + Meta Pixel + Conversions API (CAPI) via server-side GTM. For ecommerce: enhanced ecommerce, dynamic remarketing, value-based bidding. For lead-gen: form submits, WhatsApp clicks, phone calls, and CRM offline conversion imports (Zoho, HubSpot, Kylas, Google Sheets).
Neither. We use a test-hold-scale playbook: launch 6–10 creative + audience combos on low budgets, hold 3–5 days for statistical signal, then scale only what beats the profitability threshold. Prevents the two most common failures — starving winners and force-scaling losers.
Yes — most of our D2C and coaching clients run all three under one bundled retainer with cross-channel attribution, shared audiences and unified reporting. Saves ~20% vs three separate retainers and eliminates finger-pointing between channel silos.
Yes. Every campaign gets a dedicated conversion page — mobile-first, sub-1.5s load, sticky CTA, WhatsApp + call + form CTAs, testimonials, trust bar. Built on TanStack Start / Next.js for green Core Web Vitals. See /landing-page-designer-patna for the process.
Ecommerce & D2C, coaching (JEE/NEET/UPSC/UPSSSC), real estate builders, healthcare (dental, IVF, dermatology), B2B SaaS, home services (interior, plumbing, AC), education, legal, and finance (loans, insurance). Deep vertical experience in every one of these across Bihar and pan-India.
Your choice. Common setups: Patna + Bihar for local services, pan-India for D2C/SaaS/ecommerce, tier 1+2 metros for premium services, radius/pincode targeting for footfall + delivery businesses. We also run multi-country campaigns (UAE, US, UK) for Indian brands going global.
Yes. A cross-channel paid ads audit (₹12,500) reviews your Google Ads + Meta Ads + tracking + landing pages + creative + attribution. Delivered as a 25-page PDF + 60-min Loom walkthrough + 45-min strategy call within 5 business days. Great before hiring an agency or in-housing a team.
You always own everything. Google Ads, Meta Business Manager, Merchant Center, GA4, GTM, pixel history, audiences, creatives — all under your credentials. We work as managers (MCC / BM admin) and hand back full admin on day 1. Zero lock-in, 30-day exit clause on every retainer.
Live Looker Studio dashboard 24/7 (impressions, spend, CPA, ROAS, cost per lead, top creatives, top audiences), weekly WhatsApp summary, monthly strategy call with a written report — what worked, what didn't, next month's plan. Transparent and revenue-tied — no black boxes.
First 90 days is the trust window. If by day 60 we can't demonstrate a clear path to ROAS improvement (backed by data — not excuses), you can exit with zero cancellation fees. So far, 0 clients have used this exit clause in 4 years.
Yes. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP with valid GST, registered office in Mirzapur, Samastipur, Bihar 848302, serving Patna and all of India. All invoices are GST-compliant. Larger engagements (₹50k+/month) sign a written contract with KPI targets and 30-day exit clause.
Yes — around 60% of our clients are outside Patna: Delhi, Mumbai, Bengaluru, Hyderabad, Dubai and the US. Everything runs over WhatsApp, Loom, Google Meet and Looker Studio. Patna and Bihar clients get the option of on-site monthly strategy meetings.
Paid media alone plateaus. Pair it with SEO, social, landing pages, WhatsApp and analytics — under one accountable growth team.
Search, Shopping, Performance Max & YouTube specialists.
Facebook + Instagram + Advantage+ with CAPI + UGC creative.
Cross-channel retainer with unified attribution + shared audiences.
Rank organically for the keywords you're paying for — drop CPC dependence.
Dedicated conversion pages per campaign — sub-1.5s LCP.
CTWA ads + Cloud API flows — India's highest-converting funnel.
Our full-service methodology + case snapshots.
Squeeze more revenue from the traffic your ads are already paying for.
Full-stack digital growth across every channel.
Share your ad accounts, monthly spend and target CAC/ROAS. We'll send back a free 25-page audit, a fixed retainer quote, and a 90-day scaling plan within 24 hours.
Serving Patna · Bihar · India · Global · GSTIN & LLP registered