One book, ten revenue lines — a bestseller launch and the platform that keeps selling for a decade.
TRAFIXEL is the marketing agency for authors, non-fiction writers and book launches. We build the pre-launch runway, bestseller push, author platform, backlist funnel and speaking + course monetisation stack — so your book earns you more in year three than launch week.
TRAFIXEL is a marketing agency for authors and book launches. We run 12–24 week pre-launch runways, category bestseller campaigns, author-platform builds, backlist funnels and post-launch monetisation stacks (keynotes, cohorts, courses, consulting). Launches from ₹2,50,000, retainers from ₹85,000/mo, 30-day exit.
Author profiles we launch
The author & book launch playbook
Channels & systems for authors
Live book launch campaign screenshots
Real dashboards from active author engagements. Titles redacted under NDA.
Modular services
Everything you get inside a full launch
A category-by-category deliverables list — every asset shipped is tracked in your launch portal, no vague "author support".
- ✓Big-idea + hook doc
- ✓Sub-audience + ICP mapping
- ✓Comp-title teardown (10 books)
- ✓24-week launch + revenue roadmap
- ✓Book-to-business monetisation plan
- ✓Author website (Framer / Webflow)
- ✓Book landing + sample-chapter opt-in
- ✓Newsletter setup (ConvertKit / Beehiiv)
- ✓LinkedIn profile + banner + featured
- ✓Press / speaker / media page
- ✓90-min voice-mining interview
- ✓5 LinkedIn posts / week in your voice
- ✓Weekly newsletter drafting
- ✓Chapter teaser + carousel scripts
- ✓You approve every post before publish
- ✓KDP setup + Author Central
- ✓7 backend keywords + 2 categories
- ✓A+ Content + book description SEO
- ✓Amazon Ads (SP / SB / Lockscreen)
- ✓Review generation via ARC team
- ✓Launch team of 200–500 readers
- ✓Endorsements from 8–15 category leaders
- ✓Cover reveal + bulk-buy campaign
- ✓Pre-order engine + bonuses
- ✓ARC copies + Goodreads seeding
- ✓40–120 podcast bookings (tier-dependent)
- ✓Custom pitch decks per show
- ✓Talking-point briefs + rehearsal
- ✓Each interview wired to opt-in
- ✓Post-episode repurposing
- ✓Forbes / Mint / ET / YourStory pitches
- ✓Substack + book-blog outreach
- ✓Op-ed + long-form byline placement
- ✓Foreign-market PR (US / UK / UAE)
- ✓Podcast + video interview seeding
- ✓Amazon Sponsored Ads (SP / SB)
- ✓Meta ads to sample-chapter funnel
- ✓Google Search on branded + big-idea
- ✓YouTube pre-roll during launch week
- ✓Retargeting engaged podcast listeners
- ✓Live launch event + livestream
- ✓Bulk-buy corporate coordination
- ✓Category-rank tracking playbook
- ✓Daily launch-week dashboard
- ✓Ranking-momentum ad blitz
- ✓Amazon SEO + ranking maintenance
- ✓Ongoing review generation
- ✓Evergreen podcast + PR bookings
- ✓Foreign-rights outreach
- ✓Reader → newsletter → buyer nurture
- ✓Keynote pipeline + rate card
- ✓Signature course / cohort funnel
- ✓Corporate L&D bulk deals
- ✓Consulting retainer offer
- ✓Sponsorship + brand-partner deals
- ✓Daily launch-week dashboard
- ✓Weekly Loom + WhatsApp report
- ✓Monthly strategy call
- ✓Quarterly business review + roadmap
Author & book launch case studies
TRAFIXEL vs typical book marketing agency
| TRAFIXEL | Typical agency | |
|---|---|---|
| Focus | Authors, book launches and author platforms only | Generic PR firm or 'social media' agency |
| Reporting metric | Pre-orders, category rank, newsletter growth, keynote + course revenue | Press hits, impressions, tweet counts |
| Runway | 12–24 week pre-launch runway with weekly milestones | Two press releases and a launch-week burst |
| Amazon ops | KDP, ads, backend keywords, A+, categories, ARC teams | Not offered |
| Podcast tour | 40–120 booked interviews, each wired to funnel | You DIY or one media list dump |
| Monetisation | Keynote + course + cohort + consulting pipeline off the book | Book sales only; you figure out the rest |
| Contract | Launch KPI + 30-day exit on retainers | 12-month lock-in |
What author clients say
"6,400 pre-orders, #1 in Business on Amazon India, 72 podcast interviews, and a ₹1.4 Cr keynote pipeline in one quarter. The launch paid for itself 20 times over."
"Went indie against my agent's advice. TRAFIXEL got the book to #1 in Habit Formation and built a $62k/mo course off it. Royalties are the smallest revenue line now."
"22 media features, a documentary option, and a 3× jump in keynote fees. They treated my memoir like a business, not a vanity project."
"9 enterprise L&D deals in 6 months, all traced to the book. The corporate bulk-buy playbook alone was worth the entire fee."
"My first launch was silent. TRAFIXEL rebuilt Amazon SEO and ads, and 18 months later the backlist is ₹18L/mo. This is what a real launch team looks like."
"9,800 pre-orders across two markets. The book is now the top of my funnel — cohorts, advisory, keynotes, everything runs off it."
Launch pricing
Two fixed-price launch tiers for indie and flagship authors, plus a custom thought-leader program scoped on the strategy call.
- 8-week pre-launch runway
- Amazon KDP setup + keywords + A+
- Sample-chapter opt-in + newsletter
- 20+ podcast bookings
- Launch-week Amazon ads
- 16-week pre-launch runway
- Full PR + endorsements + launch team
- 40–60 podcast tour + bookstagram
- Amazon + Meta + Google ads blitz
- Keynote pipeline priming
- 24-week runway across markets
- PR + video + documentary support
- Bulk-buy + enterprise L&D ops
- Full backlist + course + cohort stack
- Ongoing platform retainer included
Operators who've launched category-defining books and author businesses
TRAFIXEL is operated by Gajendra Training Technologies LLP. Our team has launched non-fiction titles across business, leadership, self-help, memoir and category-expert genres — driving ₹42 Cr+ in combined book, keynote, cohort and consulting revenue for author clients across India, the US, UK, UAE and Australia. Launch contracts include a launch KPI and 30-day exit on retainers. Reviewed quarterly.
Your first 30 days with TRAFIXEL
Tight onboarding so your author platform, launch team and pre-order engine are live inside 30 days — long before launch week.
- Day 0–3Deep-dive intake
Manuscript read, voice mining, positioning, comp titles, audience data, publisher / KDP setup, monetisation ladder audit.
- Day 4–10Platform & funnel
Author website, sample-chapter opt-in, newsletter, LinkedIn / social profiles, ad accounts, pixels + tracking.
- Day 11–20Runway assets
Launch team of 200+ readers, first 20 podcast pitches, endorsement outreach, PR shortlist, cover reveal plan, ARC seeding.
- Day 21–30Pre-order engine live
Pre-order landing + bonuses, launch-team drip, first podcast tapings, Amazon KDP + backend keywords, weekly reporting live.
The 6 content pillars behind every bestselling non-fiction launch
Book marketing doesn't grow on "buy my book" posts. It grows on pillars that make readers feel like they need the book before they've heard of it.
The one contrarian argument the book is built on — teased, defended, quoted, repurposed for 24 weeks.
Why you're the person to write this book. Story-led posts, past scars, the moment the idea landed.
Frameworks, diagrams, one-liners lifted straight from the manuscript — makes readers say 'I need the rest'.
ARC-team reactions, endorsements, screenshots, quotes. Social proof compounds through launch week and beyond.
Cover reveals, bulk-buy milestones, launch-team unboxings, event footage — proof it's a real cultural moment.
Pre-order, bonuses, launch event, cohort waitlist, keynote availability. 1 in 5 posts closes the loop.
The 8-layer author monetisation stack
Royalties are the smallest revenue line an author has. This is the ladder we build around every book.
The 12 KPIs on your weekly author dashboard
Every Monday, 9 AM IST — one Looker Studio link. Book revenue and platform revenue, never press-hit counts.
Written guarantees — your name is on the cover
If we don't ship a live pre-order engine and platform inside 30 days of kickoff, we work free until we do.
For every ₹5.5L+ launch we commit to a category #1 target on Amazon India or US with a defined ranking plan or we refund the difference.
You approve every post, pitch and interview brief before it goes live. Nothing published if it doesn't sound like you.
Backlist and platform retainers can be cancelled any month with 30 days' notice. Launch fees are milestone-based.
Author site, newsletter, KDP account, ad accounts, launch-team database, ARC list, CRM — all in your name.
Mutual NDA on every engagement. Manuscript, cover, endorsements and campaign timing stay confidential until you say go.
Author genres & niches we've launched
Frequently asked questions
What does a marketing agency for authors actually do?+
We build the full commercial engine around your book: a pre-launch runway (12–24 weeks), a bestseller pre-order campaign (Amazon / Flipkart / Kindle / Audible), an author platform (newsletter, LinkedIn, YouTube, podcast), PR + podcast tour, launch-week ads, and the backlist funnel that keeps the book selling — plus keynote, course and consulting monetisation off the audience it earns you.
Who do you work with — traditionally published or self-published?+
Both. Big-5 / HarperCollins / Penguin / Rupa / Bloomsbury authors, indie authors on KDP + Draft2Digital, hybrid deals, and second/third-book authors who want a real launch this time. We also work with agents and publishers running author-support programs.
What genres do you specialise in?+
Non-fiction: business, leadership, marketing, finance, self-help, memoir, health, spirituality, tech, biography, parenting, education. We're not the right fit for pure literary fiction, poetry or genre fiction (romance, thriller, fantasy) — those have very different launch mechanics.
How early should I start marketing my book?+
12–24 weeks before launch is the sweet spot. That's enough runway to build a 5k+ newsletter, seed 40–80 podcast interviews, line up 200+ launch-team readers, secure endorsements, and build organic momentum on LinkedIn / YouTube before pre-orders open. Six weeks is possible; three weeks is damage control.
Can you actually get me on the bestseller lists?+
For Amazon India / US category bestseller: yes, reliably, with a proper pre-order + launch-week campaign. For NYT / WSJ / Sunday Times: only in select categories with a real audience, 8,000–15,000 pre-orders, and bulk-buy coordination — we'll be honest about feasibility on the first call, not sell you a fantasy.
Do you handle Amazon ads and Kindle keywords?+
Yes. Amazon Sponsored Products, Sponsored Brands, Lockscreen ads, KDP categories, 7 backend keywords, A+ Content, Author Central setup, review generation via ARC teams, and BookBub / bargain-site placements. Full backlist SEO so the book keeps selling in year 3.
How much does a full book launch cost?+
Fixed-price launches: ₹2,50,000 (Indie Launch, 8-week runway) and ₹5,50,000 (Flagship Launch, 16-week runway + PR + podcast tour). Thought-leader and multi-market launches are custom-quoted, typically ₹12,00,000+. Ongoing author-platform retainers from ₹85,000/mo. Ad spend passed through at cost.
Will you help me monetise beyond book royalties?+
That's the whole point. Book royalties are ₹15–₹40 per copy — a rounding error. We build the ladder off the book: keynote pipeline (₹2L–₹15L per talk), signature course, cohort, workshops, corporate L&D, consulting retainer, community and sponsorships. One book, ten revenue lines.
Do you write the book, edit it or design the cover?+
No — we work with the book you already have (or the manuscript you're finalising). We partner with editors, designers and typesetters we trust and will refer, but our zone is commercial: launch, audience, sales, monetisation. We won't quietly outsource a ghostwriter and pretend it's your voice.
What if I don't have a newsletter or audience yet?+
That's the majority of our clients. We start with a 12-week author-platform sprint: newsletter, LinkedIn presence, first 20 podcast guest spots, sample chapter funnel, launch-team recruitment. By launch week you'll have 3k–8k engaged readers — enough to move the needle.
Do you handle podcast bookings and PR?+
Yes. 40–120 podcast interview bookings depending on tier, plus digital PR (Forbes India, YourStory, Mint, ET, Business Standard, Fast Company, book blogs, Substacks). Every podcast wired to a sample-chapter opt-in so the interview funnels into your newsletter, not vapour.
Do I own the newsletter list, website and content?+
Always. Every subscriber, ConvertKit / Beehiiv / MailerLite account, ad account, author website, funnel, launch team database and content archive is in your name. We work with admin access. 30-day exit on retainers.
How do you report during a launch?+
Daily launch-week dashboard: pre-orders, reviews, ad spend, ranks by category, podcast downloads referred, newsletter growth, opt-ins, keynote enquiries. Post-launch we move to weekly Looker Studio + monthly strategy call — always tied to book revenue + platform revenue, not press hits.
Do you work with international authors?+
Yes — about 45% of our author clients launch in the US, UK, Canada, Australia and UAE alongside India. Multi-region Amazon coordination, timezone-optimised launches, international PR, Stripe + Razorpay + international speaking-fee invoicing.
Ready to launch a book that builds a business?
Book a free 30-min launch call. We audit your manuscript, positioning and monetisation stack — and hand you a 24-week author launch plan.