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Marketing Automation

Marketing automation — CRM, WhatsApp, and lifecycle flows wired end-to-end.

We architect and build your automation stack: CRM, email, WhatsApp Cloud API, SMS, and lifecycle flows — so no lead, cart, or customer ever slips through the cracks.

  • CRM setup + Zapier / Make integrations
  • WhatsApp Cloud API broadcast + flows
  • Email + SMS lifecycle sequences
  • Lead scoring + rep routing
  • Abandoned cart / browse / post-purchase flows
  • Retention + winback + reactivation campaigns
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Fit check

Who this is for

  • D2C brands leaving 20–30% revenue on the table in retention
  • Lead-gen teams whose reps skip follow-ups
  • Coaching / education businesses with long sales cycles
  • Founders drowning in manual spreadsheet ops
If any of this sounds familiar…

Problems we solve

Leads go cold in 24 hours

Instant WhatsApp + email + SMS on lead capture. Rep-nudge if unactioned in 60 min.

Abandoned carts, lost revenue

3-step cart recovery via WhatsApp + email typically recovers 10–20% of abandoned revenue.

No repeat purchases

Post-purchase, winback, and reactivation flows rebuild LTV without ad spend.

Manual, error-prone ops

We audit and automate every repeatable workflow — freeing your team for real selling.

Deliverables

What's included

Stack architecture

  • CRM selection + setup (HubSpot / Zoho / Kylas)
  • WhatsApp Cloud API onboarding
  • Email/SMS provider setup
  • Zapier / Make workflow build

Lifecycle flows

  • Lead capture → nurture → SQL routing
  • Cart abandonment + browse abandonment
  • Post-purchase + review request flows
  • Winback + reactivation campaigns

Ops & reporting

  • Lead scoring + segmentation rules
  • SLA + rep-nudge automations
  • Weekly automation performance report
  • Ongoing flow optimisation
How we work

Our process

  1. 01

    Audit

    Map current stack, lifecycle gaps, and rev-leaking workflows.

  2. 02

    Architect

    Design the new stack + integrations + flow diagram.

  3. 03

    Build

    Ship CRM setup, integrations, sequences, and WhatsApp flows.

  4. 04

    Optimise

    Monthly review of open/click/reply/revenue per flow. Iterate weekly.

What you can expect

Outcomes we're accountable to

10–20%
Recovered cart revenue
2×
Speed to lead response
20–35%
Retention rev uplift
Weekly
Flow optimisation
Differentiators

Why TRAFIXEL

WhatsApp-first for India

Email opens 15%; WhatsApp reads 90%. Every flow is WhatsApp-first with email fallback.

Revenue-attributed

We report revenue per flow — not just opens and clicks. Kill what doesn't earn.

Vendor-agnostic

Work with your existing CRM/ESP or recommend the right stack. No forced tooling.

Pricing

Investment

One-time automation builds start from ₹1L (CRM + 3 core flows) and scale to ₹4L+ (full lifecycle across email + WhatsApp + SMS). Optional monthly retainer from ₹35k/month. Custom quote after audit.

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FAQ

Frequently asked questions

Which CRM do you recommend?+

For Indian SMBs: Kylas or Zoho. For D2C/ecommerce: Klaviyo + Shopify. For B2B/SaaS: HubSpot. We match to stage + budget.

Do you handle WhatsApp Cloud API onboarding?+

Yes — from Meta Business verification to template approval to broadcast setup.

How long to build?+

MVP stack (CRM + 3 flows): 3 weeks. Full lifecycle build (10+ flows across channels): 6–8 weeks.

Do you provide the copy?+

Yes — sequence copy is included, written by conversion copywriters.

Ongoing management?+

Optional retainer for monthly optimisation + new flow builds. Recommended for D2C + lead-gen.

Explore more

Related services

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Ready to scale profitably?

Book a free 30-min strategy call. We'll audit your current setup and share a custom growth plan — no obligation.

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