TRAFIXEL is a digital marketing company serving Patna, built for founders who want a partner accountable to CAC, LTV, ROAS, and pipeline — not impressions. A brand of Gajendra Training Technologies LLP (a GST-registered Indian LLP), we serve D2C, healthcare, education, real estate, coaching, and B2B brands across Bihar and India.
The TRAFIXEL thesis
Most Patna companies are billed for "digital marketing" every month and shown reports full of reach, likes, and impressions. None of it appears in the accountant's ledger. We built TRAFIXEL to fix this — every rupee spent is tied to a lead, an order, or a booked call.
Every rupee is attributed to a lead source, a campaign, and eventually — a sale.
We calculate your Customer Acquisition Cost and Lifetime Value before we spend a rupee.
Not a monthly PDF. A live dashboard + weekly performance review with your named strategist.
Services we deliver
Google Ads, Meta Ads, YouTube, Performance Max, LinkedIn Ads — engineered to scale profitably. This is our flagship.
Google Business Profile optimization, Patna local-pack ranking, national organic traffic, technical SEO, content clusters.
Get cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews — a channel most Patna companies don't even know exists yet.
Custom high-converting landing pages, funnel design, A/B testing, and conversion rate optimization.
GA4, GTM, Meta CAPI, server-side tracking, WhatsApp attribution, call tracking, Looker Studio dashboards.
Ad creatives, reels, UGC creator sourcing, product photography, and copywriting for Indian audiences.
Industries we scale
BPSC, BSSC, NEET, JEE, banking — admissions pipelines built on Meta + WhatsApp.
Multispecialty hospitals, dental, fertility, dermatology — local-pack + appointment funnels.
Residential projects, plots, modular kitchens — qualified site-visit bookings.
Shopify + Meta + Google Shopping — scale from ₹1L to ₹1Cr+ monthly spend profitably.
Zomato/Swiggy optimization + direct-order Meta funnels + reservations.
LinkedIn ads, Google Search, and SEO for industrial and B2B lead generation.
Lawyers, CAs, consultants, wedding planners — high-intent lead generation.
Multi-location Google Business Profile + geo-targeted paid social.
TRAFIXEL vs. the alternatives
| Dimension | Typical Patna Agency | Freelancer | TRAFIXEL |
|---|---|---|---|
| Primary reporting metric | Likes, reach, impressions | Screenshots of clicks | ROAS, CAC, LTV, revenue |
| Attribution setup | Basic GA4, if any | None | GA4 + GTM + CAPI + WhatsApp + calls |
| Ownership of accounts | Agency-owned | Freelancer-owned | 100% client-owned |
| Optimisation cadence | Monthly | When they remember | Weekly, tracked in Notion |
| Contract lock-in | 6–12 months | No contract | Month-to-month, no lock-in |
| AI-search / GEO strategy | Doesn't exist | Never heard of it | Included by default |
Engagement models
New to paid marketing
For businesses starting paid + organic. Single channel focus, foundation-building, tracking rebuild.
₹1L–₹10L monthly ad spend
Multi-channel performance marketing + SEO + landing pages + CRO. Weekly optimisation.
₹10L+ monthly spend, ambitious targets
Full growth-team retainer: paid, SEO, GEO, creative, analytics, strategy. Embedded team.
We don't publish fixed prices because we don't sell fixed cookie-cutter packages. Book a call — you'll get a real number, not a menu.
Inside the war room
The pillar guide
Most Patna founders have been sold "digital marketing" as a bundle of Instagram posts and a website. That's not marketing — that's design work. Here's what a modern digital marketing company is actually responsible for.
A real digital marketing company must know your Customer Acquisition Cost (CAC), your Lifetime Value (LTV), your gross margin per order, and your payback period — before touching a rupee of your budget. If your agency can't cite these numbers in the first meeting, they're a design vendor, not a growth partner.
GA4, Google Tag Manager, Meta Pixel + Conversion API, server-side tracking, WhatsApp click attribution, call tracking, offline conversion imports. Without this layer, every rupee spent on ads is a guess. Setting it up correctly takes 2–3 weeks and is the single highest-leverage thing a Patna company can do.
Google Ads (Search, Shopping, PMax, YouTube), Meta Ads (Facebook + Instagram + Reels), LinkedIn Ads for B2B, and increasingly Amazon Ads for D2C. The job isn't 'boosting posts' — it's structured campaign architecture, creative testing, bid strategy management, and daily budget re-allocation.
Paid ads are rented traffic — the day you stop paying, they stop. Organic traffic from SEO, and increasingly from AI search engines (ChatGPT, Gemini, Perplexity, Google AI Overviews), compounds monthly. A real digital marketing company runs paid + organic + AI-search as one integrated system, not three separate silos.
Sending traffic to a bad landing page is like pouring water into a bucket with holes. Custom landing pages, heatmap analysis, session recordings, and structured A/B testing routinely lift conversion rates 2–4×, which effectively doubles your ad ROI at zero extra spend.
Weekly reports must reconcile against your accountant's ledger — not just show 'impressions up 40%'. Revenue attributed by channel, CAC by campaign, ROAS by creative, LTV cohort by month. If you can't reconcile marketing spend to booked revenue, you don't have marketing — you have expenses.
Service deep-dives
This is our flagship. Roughly 70% of the revenue we generate for clients comes through paid media.
Organic traffic that compounds monthly. In 12 months, SEO becomes the cheapest lead source in your business.
The next frontier. In 2026, 40%+ of search happens inside ChatGPT, Gemini, Perplexity, and Google AI Overviews — not the traditional 10 blue links.
The fastest way to double ad ROI is not spending more — it's converting more of the traffic you already have.
Without this layer, everything above is a guess. This is week-one work on every engagement.
The best campaign structure fails without great creative. This is 50% of paid performance.
The Patna market in 2026
Bihar is India's third-most populous state with 130M+ people. Patna alone has 2.5M+ residents, 40+ engineering colleges, one of India's largest coaching ecosystems, a fast-growing D2C base, and the highest smartphone growth rate of any Tier-2 city. Yet the local digital marketing ecosystem is 5–7 years behind Bangalore, Delhi, and Mumbai.
Our methodology
Every engagement runs through our proprietary 5-stage framework. Each stage has defined inputs, outputs, and success criteria — nothing is left to guesswork.
Map the funnel, identify the single biggest revenue leak, define CAC / LTV / ROAS targets.
Rebuild tracking end-to-end. GA4, GTM, CAPI, server-side, call tracking, WhatsApp attribution.
Launch structured tests: 3 creatives, 2 audiences, 2 landing pages per campaign. Fast kill, fast scale.
Scale winners across new channels: PMax, YouTube, LinkedIn, Amazon, SEO cluster expansion.
Compound the wins with SEO, GEO, CRO, and lifecycle marketing. Turn paid traffic into owned pipeline.
Who's behind the work
Every TRAFIXEL engagement is led by the founder and executed by senior specialists with direct P&L experience across paid media, SEO, and analytics. Your strategy calls are with the person actually building the campaigns — not a "client success manager" reading from a script.
Founder & Head of Growth · TRAFIXEL
Serving Patna, Bihar
[Founder Name] is the founder of TRAFIXEL — the digital-services brand of Gajendra Training Technologies LLP, a GST-registered Indian Limited Liability Partnership with a registered office in Mirzapur, Samastipur, Bihar — serving businesses across Patna, Bihar and India. Over the past 7+ years, [he/she] has directly managed paid media for D2C brands, healthcare groups, coaching institutes, real estate developers, and B2B companies across India — with a specific focus on making marketing a measurable P&L line rather than a cost centre.
Before starting TRAFIXEL, [Founder Name] led growth at [Previous Company / Agency], where [he/she] scaled paid acquisition budgets from ₹[X] lakh to ₹[Y] crore per month across Google Ads, Meta, YouTube, and Performance Max — while owning attribution, CRO, and analytics end-to-end. That operator experience is why every TRAFIXEL playbook starts with tracking and unit economics, not creative or "content ideas."
[He/She] writes and speaks about performance marketing, GA4 attribution, and AI-search optimisation for Indian founders — and personally reviews every strategy call, media plan, and monthly report that leaves the agency.
Playbooks by vertical
Frequently asked
We are performance-first, not creative-first. Our success is measured in ROAS, CAC, and booked revenue — not likes, reach, or impressions. Every engagement includes rebuilt tracking (GA4 + GTM + Meta CAPI + WhatsApp attribution) so we can prove ROI to your P&L. And we work month-to-month with zero lock-in contracts.
Real digital marketing engagements in Patna typically range from ₹40,000/month (single-channel launch) to ₹5L+/month (full growth-team retainer). Fixed 'digital marketing packages' at ₹5–10k/month are almost always social-media-post services, not marketing. We provide a custom quote after a free 30-minute strategy call.
Paid advertising (Google Ads, Meta Ads) can generate qualified leads within 7–14 days of proper launch. SEO and organic traffic typically take 3–6 months to compound. AI-search (GEO) citations start appearing in 30–90 days. Any agency promising #1 rankings in 30 days is lying.
Both — but only if the founder is serious about growth. Our smallest engagement starts around ₹40k/month; our largest is ₹15L+/month. Below that, you're better off with an in-house marketer plus tools like Google Ads Express. We're a growth partner, not a starter package.
Yes — 100%. Every Google Ads, Meta Business Manager, GA4 property, GTM container, landing page, and creative asset lives in YOUR workspace with YOU as the primary owner. We're admin users you can revoke at any time. If we ever part ways, you keep every asset, every audience, every dashboard.
No. All engagements are month-to-month. We believe if we're delivering value, you'll stay. Lock-in contracts are how underperforming agencies keep clients they'd otherwise lose.
We actively serve Patna and have a soft spot for Bihar businesses, and we work with clients across India — Bangalore, Mumbai, Delhi NCR, Hyderabad, Pune, Kolkata. TRAFIXEL is the brand of Gajendra Training Technologies LLP, whose registered office is in Mirzapur, Samastipur, Bihar; our tech stack is fully remote-friendly, and most collaboration happens over Slack, Google Meet, and a shared Notion workspace.
Coaching institutes (BPSC, SSC, NEET, JEE), multispecialty hospitals & clinics, D2C brands on Shopify, real estate & interiors, restaurants & cloud kitchens, B2B manufacturing, professional services (lawyers, CAs, wedding planners), and local retail chains. See our playbooks section above for vertical-specific systems.
GEO (Generative Engine Optimization) and AIO (AI Optimization) are the practice of structuring your brand and content so AI search engines — ChatGPT, Gemini, Perplexity, Google AI Overviews — cite you when users ask category questions. In 2026, an estimated 40%+ of search happens inside AI tools. Most Patna agencies don't know this exists yet.
Yes. We build custom, mobile-first, sub-2-second-load landing pages and full websites optimized for conversion, Core Web Vitals, and SEO. Most engagements include at least 1–3 landing pages per campaign as part of the retainer.
A senior strategist (not a salesperson) will map your current funnel, identify your biggest revenue leak, recommend a channel mix with realistic CAC / ROAS targets, and share a 90-day roadmap. You keep the plan — with or without us. Zero-pressure, zero obligation, zero follow-up spam.
You get a live Looker Studio dashboard from day one, updated hourly. Weekly async performance notes in Slack. Monthly 45-minute strategic review call with your named strategist. Quarterly business review with founder + growth lead. No PowerPoint decks, no vanity screenshots.
Keep exploring
The pod model, engagement flow, and who's a great fit for TRAFIXEL.
Every service, framework, ROI calculator, and comparison — one page.
Full form with budget, timeline, and project details. Reply in 4 business hours.
30-minute strategy call. Zero obligation. You walk away with a custom growth plan you can execute — with or without us.