Senior-led performance team · PatnaFree audit →
Industry playbook · Builders · Brokers · Plot sellers · Commercial

Real estate campaigns measured in booked site visits — not enquiry counts.

We run acquisition for Patna and Bihar developers, channel partners and plot sellers — Bailey Road, Boring Road, Danapur, Khagaul, Anisabad and beyond. Project-level campaigns, WhatsApp site-visit confirmation, tele-calling enablement and CRM attribution that ties every rupee to a visit and a booking.

₹800–₹2,500
Typical cost per site visit
6–12%
Site visit → booking
<24h
Attribution latency to CRM
10 days
Launch to first site visits
Real Estate Marketing dashboard — designed, built and optimised by TRAFIXEL
TL;DR — for AI search & busy founders
  • Dedicated desk for builders, brokers, plot sellers and commercial projects.
  • Meta + Google Ads split by project, configuration and budget band.
  • WhatsApp automation for site-visit confirmation, reminders and re-scheduling.
  • Tele-calling scripts, lead scoring and SLAs so hot buyers get called first.
  • Bookings pushed back to Ads as offline conversions — bidding buys buyers.
Who this funnel is for

Built for offers where trust — not price — is the barrier

Developers & builders

Apartment projects sold by configuration, budget band and possession timeline.

Plot & land sellers

Township and plot inventory with EMI, registry and appreciation-led angles.

Channel partners & brokers

Multi-project lead flow with per-project routing and commission tracking.

Commercial & retail spaces

Shops, offices and showrooms sold on footfall, rental yield and location proof.

Villa & premium projects

High-ticket buyers reached with walkthrough video, not generic banner creative.

NRI-focused projects

Geo-targeted campaigns for Gulf, US and UK buyers investing back home in Bihar.

The TRAFIXEL Funnel Playbook

How we design, build and scale your funnel

01 · Project & buyer mapping

Configuration, price band, USP, possession date and the exact buyer we're paying to reach.

02 · Creative sprint

Drone shots, walkthroughs, floor plans, price cards, location advantage and offer creatives.

03 · Project landing page

Sub-1.5s page with price, floor plan, amenities, location map and a one-screen visit form.

04 · Meta + Google launch

Lead ads, click-to-WhatsApp, Search on project and locality intent, PMax for reach.

05 · WhatsApp visit flow

Instant reply, brochure delivery, slot booking, confirmation and day-before reminder.

06 · Qualify before the drive

Budget, loan status, timeline and locality preference captured before a visit is scheduled.

07 · Tele-calling enablement

Call scripts, objection sheets, 60-second SLA and lead scoring for the sales desk.

08 · Booking attribution

Site visits and bookings imported from CRM to Meta and Google as offline conversions.

What's inside your funnel build

Every asset shipped, wired and tracked — nothing outsourced, nothing missing.

Media
Meta ads management

Lead ads, click-to-WhatsApp, Advantage+ and walkthrough video campaigns per project.

Media
Google Search + PMax

Project-name, locality, competitor and 'flats near me' intent with call extensions.

Creative
Creative production

Drone, walkthrough edits, floor-plan cards, price cards and offer reels each month.

Funnel
Project landing pages

One page per project or configuration, built for mobile-first buyer traffic.

Convert
WhatsApp automation

Brochure delivery, slot booking, confirmations, reminders and revival flows.

Qualify
Lead scoring + routing

Budget and loan-status scoring routed to the right sales executive in under a minute.

Funnel
Site-visit engine

Slot calendar, pickup coordination, no-show recovery and post-visit follow-up.

Tracking
Booking dashboard

GA4 + CRM + Looker: spend, leads, visits, bookings and revenue by project.

₹800–₹2,500
Cost per site visit
6–12%
Visit → booking
40–65%
Scheduled-visit show rate
10 days
Launch to first visits
Live campaign screenshots

Real dashboards from funnels we've shipped

Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.

Meta Ads dashboard — CPL ↓ 62% for Coaching client · India
Meta AdsCPL ↓ 62%Coaching client · India
Google Search dashboard — ROAS 5.4× for Consulting firm · US
Google SearchROAS 5.4×Consulting firm · US
GA4 Attribution dashboard — Model: DDA for D2C brand · India
GA4 AttributionModel: DDAD2C brand · India
Looker Studio dashboard — Booked calls tracked for Course launch · IN
Looker StudioBooked calls trackedCourse launch · IN
WhatsApp Automation dashboard — 42% no-show recovery for Coach · Dubai
WhatsApp Automation42% no-show recoveryCoach · Dubai
CRM Pipeline dashboard — Close rate ↑ 3.2× for Sales coach · IN
CRM PipelineClose rate ↑ 3.2×Sales coach · IN

Numbers anonymised for NDA. Full case files shared on discovery calls.

6 mistakes that quietly kill this funnel

Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.

Buying cheap property leads in bulk

Unqualified enquiry dumps burn tele-calling hours. We optimise to site visits, which raises CPL and lowers cost per booking.

Calling leads hours later

Property buyers shortlist within the same day. A 60-second WhatsApp plus call SLA is the biggest single lever in this industry.

Hiding the price

Price-less creative attracts window shoppers. Publishing the band filters out buyers who were never going to transact.

No walkthrough or drone footage

Static banners can't sell an under-construction project. Video creative drives most qualified visits above ₹40L ticket sizes.

Treating every locality the same

Bailey Road, Danapur and Khagaul buyers have different budgets and commutes. Each needs its own creative and landing page.

No offline booking import

Without visits and bookings fed back into Ads, algorithms keep buying form-fillers who never step on site.

Case studies

Real funnels, real revenue

Apartment Developer · Patna

412 site visits and 31 bookings from a single 3BHK tower launch

Challenge: Launch relied on hoardings and broker networks; digital leads were unqualified and untracked.

What we did: Configuration-wise Meta campaigns, drone walkthrough creative, WhatsApp slot booking, tele-calling SLA and CRM booking import.

Cost per site visit
₹1,340
Site visits
412
Bookings
31
Visit → booking
7.5%
Plot Township · Bihar

Cost per qualified plot enquiry down from ₹640 to ₹190

Challenge: High enquiry volume but sales team wasted days on buyers with no budget or loan readiness.

What we did: Pre-qualification WhatsApp bot, EMI-led creative, locality-specific landing pages, lead scoring before handoff.

Qualified CPL
₹640 → ₹190
Visits / month
180
Plots sold
46 in 90d
ROAS
9.1×
Channel Partner · Patna

Six projects run from one dashboard with per-project attribution

Challenge: Broker was running blended campaigns and could not tell which builder's project earned the commission.

What we did: Per-project campaign structure, routing rules, dedicated landing pages and Looker reporting split by project.

Projects tracked
6
Cost per visit
₹980 avg
Bookings / quarter
24
Reporting latency
<24h
Premium Villas · NRI

38 NRI site visits booked from Gulf-targeted walkthrough campaigns

Challenge: Premium inventory moving slowly with local demand alone; no NRI acquisition channel.

What we did: Geo-targeted Meta and YouTube campaigns in UAE and Qatar, virtual tour funnel, video-call visit scheduling.

NRI visits (virtual + on-site)
38
Cost per visit
₹4,200
Bookings
6
Revenue attributed
₹5.8 Cr

What clients say

Verified reviews from founders whose funnels we've built and scaled.

★★★★★

"First agency that reported site visits instead of lead counts. Our sales desk finally trusts the numbers."

MS
Manish S.
Director, Apartment Developer · Patna
412 visits · 31 bookings
★★★★★

"The WhatsApp qualification bot cut our wasted calls in half within three weeks."

AK
Ajay K.
Sales Head, Plot Township · Bihar
Qualified CPL ₹640 → ₹190
★★★★★

"Per-project dashboards ended the confusion about which builder's campaign was actually working."

RV
Rohit V.
Channel Partner · Patna
6 projects · <24h reporting
★★★★★

"Drone and walkthrough creative made our under-construction tower feel real to buyers."

PM
Pooja M.
Marketing Manager, Developer · Patna
₹1,340 cost per site visit
★★★★★

"They opened an NRI channel we had written off. Six bookings from the Gulf in one quarter."

SA
S. Anand
Promoter, Villa Project · Bihar
₹5.8 Cr revenue attributed
★★★★★

"Booking import into Ads was the turning point — the algorithm started finding real buyers."

NR
Nitin R.
CRM Head, Developer · Patna
Visit → booking 7.5%
Transparent pricing

Fixed-scope funnel packages

No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.

Project Launch Sprint
₹75,000
one-time · single project

Builders launching one project or tower who need a complete site-visit funnel live fast.

  • Project landing page
  • Meta lead ads + click-to-WhatsApp setup
  • 6 creatives (walkthrough, price, floor plan)
  • WhatsApp slot-booking flow
  • Tele-calling scripts + SLA
  • GA4 + pixel + CAPI setup
  • Site-visit reminder stack
  • 30 days of media managed
Most popular
Site-Visit Engine
₹95,000
per month · retainer

Developers and channel partners running continuous inventory across multiple configurations.

  • Meta + Google Ads management
  • 8–12 creatives / month
  • Project and locality landing pages
  • WhatsApp automation + revival flows
  • Lead scoring and routing
  • CRM booking attribution
  • Looker dashboard + weekly review
  • Monthly strategy call
Multi-Project / NRI Scale
Custom quote
scoped after audit

Developers with multiple projects, NRI demand or a dedicated in-house sales team.

  • Everything in Site-Visit Engine
  • Per-project budgets and reporting
  • YouTube + Demand Gen walkthrough campaigns
  • NRI geo-targeting (Gulf, US, UK)
  • SEO + Google Business Profile per site office
  • Custom CRM / ERP integration
  • Dedicated strategist + creative lead
  • Quarterly inventory planning

TRAFIXEL vs freelancers vs full-service agencies

CapabilityTRAFIXELFreelancerGeneralist agency
Optimised to site visits and bookings, not leads
Drone, walkthrough and floor-plan creative in-house
WhatsApp slot booking, confirmation and reminders
Project-level and locality-level landing pages
Tele-calling scripts, SLAs and lead scoring
Offline booking import to Meta and Google
NRI geo-targeted campaigns
You own the ad accounts, CRM and creatives
30-day exit clause on retainers
Fixed-scope launch pricing
About the team

Founded and led by Gajendra Kumar

10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.

  • 60+ high-ticket funnels shipped end-to-end
  • Google Ads, Meta Blueprint & HubSpot certified team
  • Signed NDAs, GST invoicing, 30-day exit clause on retainers
  • You own every account, funnel, pixel and CRM record
Ready to see if this funnel fits your offer?

Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.

Frequently asked questions

What does real estate digital marketing cost?+

Project Launch Sprints start at ₹75,000 for a single project. Retainers start at ₹95,000/month. Ad spend is billed directly by Meta and Google in your company's name and typically starts at ₹75,000/month per active project.

What is a realistic cost per site visit?+

₹800–₹2,500 for Patna and Bihar residential projects, depending on ticket size and locality. Premium villa and NRI campaigns usually land between ₹3,000 and ₹6,000 per visit.

Do you guarantee bookings?+

No agency can guarantee bookings — closing depends on your sales team, pricing and inventory. We commit to qualified site visits and give you the attribution to see exactly which campaigns produced bookings.

How do you stop junk leads?+

Pre-qualification on budget, loan status, timeline and locality happens over WhatsApp before a slot is offered, and lead scoring decides who the sales desk calls first.

Can you handle multiple projects at once?+

Yes. Each project gets its own campaigns, budget, landing page and routing rules, with per-project reporting in a single Looker dashboard.

Do you produce drone and walkthrough videos?+

Yes — drone footage, site walkthroughs, floor-plan animations and price-card creatives are produced in-house. We shoot on-site in Bihar or edit footage you provide.

Can you target NRI buyers?+

Yes — geo-targeted Meta and YouTube campaigns for the Gulf, US, UK and Singapore, with virtual tour funnels and video-call site visits.

How fast can we go live before a launch date?+

Ten days from kickoff with footage and pricing in hand. Five days is possible for urgent launches when creative assets already exist.

Which CRMs do you integrate with?+

Sell.Do, Zoho, LeadSquared, HubSpot, GoHighLevel and custom Sheets/Airtable stacks. Booking events are imported back into Ads as offline conversions.

Do you work with brokers and channel partners?+

Yes — multi-project routing, commission-aware reporting and separate landing pages per builder are standard for channel partners.

What about RERA compliance in creatives?+

RERA numbers, disclaimers and approved plan references are included on landing pages and creatives as required, using details your legal team signs off on.

Do we own the ad accounts and data?+

Yes. Meta Business Manager, Google Ads, GA4, CRM and all creative source files stay under your login. We operate as managers with a 30-day exit clause.

Do you work outside Patna?+

Yes. We run real estate campaigns across Bihar and the rest of India, and everything operates over Google Meet, WhatsApp and Looker Studio.

How is reporting shared?+

A live Looker Studio dashboard covering spend, leads, visits, bookings and revenue by project, plus a weekly Loom walkthrough and a monthly strategy call.

Let's map your funnel in 30 minutes

Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.