Certified Meta Ads managers running Facebook, Instagram, Reels & Advantage+ Shopping campaigns across India. ₹22Cr+ ad spend managed, 4.8x median ROAS. Fixed monthly retainers — no % of spend, no lock-in, full Business Manager ownership.
Advantage+ Shopping, Prospecting, Retargeting, Reels, Stories, Lead Ads — one team, one dashboard, one report.
Meta's ML-driven ecommerce engine. Catalog + creative diversification + existing-customer caps + budget pacing for scaled D2C.
Broad + interest + custom + lookalike audience layering. CBO scaling with fatigue-based creative rotation.
Website visitors, add-to-cart, video-viewers, IG engagers, customer list — segmented offers with frequency caps.
9:16 native-feel creative with hook-first edits, sound-on strategy, and placement-specific creative for Reels and Stories.
In-platform lead forms for coaching, real estate, healthcare and B2B. CRM integration + WhatsApp auto-reply + qualification.
Reach, video views, IG engagement and DM automation campaigns. Perfect for fashion, jewellery, beauty and wedding brands.
From a one-time audit to a fully-managed multi-crore ad account with UGC pipeline — one accountable team.
Business Manager, Ad Account, Pixel + CAPI, catalog, domain verification, aggregated events, first campaigns and creatives.
Full account teardown — new CBO/ABO hierarchy, audience library rebuild, creative naming taxonomy, pixel + CAPI audit.
Weekly optimizations, creative refresh, audience testing, retargeting funnels, Looker Studio dashboard, monthly strategy call.
20-page PDF audit, 45-min Loom walkthrough, 30-min call, prioritized fix roadmap. Great before hiring an agency or in-housing.
Creator briefs, script hooks, 8–20 variations/mo — statics, carousels, Reels, Story ads. Edit + captions + variations included.
Unified Meta + Google Ads retainer with cross-channel tracking, shared audiences, integrated reporting and one team.
Six mistakes we find in almost every Meta audit — and the exact fixes we ship in the first 30 days.
Meta needs 6–12 creative variations to exit learning. Single-creative ad sets die at ₹200 CPM within a week.
iOS 14+ ATT wiped out 20–40% of attribution. Without server-side CAPI, Meta can't optimize — spend leaks into unattributed clicks.
Budget fragmentation prevents exit from learning phase. Consolidate into fewer CBO/ASC campaigns with broad audiences.
70% of ROAS lives in retargeting warm audiences. Prospecting-only accounts leak cart abandoners to competitors.
95% of Meta traffic is mobile. LCP > 2.5s = 30%+ conversion loss. Every campaign needs a mobile-first landing page.
Creative fatigues in 5–14 days on Meta. No refresh cadence = frequency spikes, CTR collapse, CPM explosion.
Targeting is commoditized. Creative is the new targeting. We build a monthly creative pipeline — hooks, UGC, statics, carousels, Reels and Story ads — tested against your best-performing angle every week.
Native 9:16 creative with sound-on hooks.
Creator-driven testimonials & unboxing.
Product story + social proof in 5 frames.
Every batch: statics, motion graphics, UGC.
Every number below is from a live Meta Ads Manager account — no stock screenshots, no vanity metrics. Ad spend and ROAS verified via Ads Manager exports.
Founder was stuck at 2.1x ROAS with a boosted-post agency. Creatives were static, no CAPI, iOS 14+ signal loss killing retargeting.
Advantage+ Shopping + 3 UGC creators shooting 12 hooks/week + CAPI via Shopify + retargeting on 7/14/28-day windows.
Developer running Google Ads only at ₹380/lead, most leads unqualified. Sales team ghosting.
Meta Lead Ads with instant-form + conditional questions + WhatsApp auto-reply + weekly creative refresh with drone footage & walkthroughs.
Interest-stacked campaigns fatigued in 6 weeks. Creative cost > ad spend. CAC climbing 40% MoM.
Consolidated to 1 ASC campaign + 4 audience segments. Shifted to 9:16 UGC reels + Advantage+ placements. Weekly winning-hook analysis.
"TRAFIXEL rebuilt our Meta setup in 3 weeks. ROAS went from 2.1x to 6.4x and we finally stopped burning budget on cold interests. Weekly reports are actually readable."
"We were spending ₹380/lead on Google. Their Meta Lead Ads funnel dropped it to ₹42 and our sales team is now the bottleneck — good problem to have."
Why we charge fixed retainers instead of a % of your ad spend — and why our Meta clients stay for years.
| What you get | TRAFIXEL | Freelancer | % of Spend Agency |
|---|---|---|---|
| Certified Meta Ads strategist (not a junior) | |||
| Fixed monthly retainer (no % of ad spend) | |||
| Pixel + CAPI + server-side GTM | |||
| Advantage+ Shopping (ASC) expertise | |||
| Weekly creative refresh + hook testing | |||
| UGC + Reels creative production | |||
| Live Looker Studio dashboard (24/7) | |||
| Full Business Manager ownership — no lock-in | |||
| 30-day exit clause, zero cancellation fees | |||
| Cross-channel Meta + Google reporting | |||
| Monthly written strategy report + call |
A predictable path from "burning budget" to "compounding ROAS" — with weekly checkpoints and no black-box waiting.
Business goals, unit economics, target CPA/ROAS. Audit existing BM/ad account or plan fresh setup. Competitor Ad Library teardown.
Pixel + CAPI via server-side GTM, domain verification, Aggregated Event Measurement, catalog setup, audience library, creative naming taxonomy.
Prospecting (broad + interest + lookalike), retargeting funnel, Advantage+ Shopping (if ecommerce), first creative batch (8–12 variants) live.
Weekly creative refresh, hook A/B tests, audience diversification, placement optimization, CBO scaling of winners.
Increase budgets on 3–5x ROAS ad sets, kill fatigue, launch Reels + Story-only campaigns, expand to lookalikes, retention pods.
Monthly strategy calls, quarterly reviews, offline conversion feedback loops, LTV-based bidding, creative testing calendar.
Predictable pricing, transparent scope. Ad spend billed directly by Meta — we never touch your budget. 30-day exit clause on every plan.
Local businesses, early-stage D2C testing Facebook/Instagram ads
Scaling D2C, coaching, healthcare, real estate — ₹1L–5L/mo spend
Ecommerce 5Cr+, national D2C, high-volume lead-gen — ₹5L–15L/mo spend
Deep vertical experience across the categories where Facebook + Instagram deliver the highest ROI in India.
Advantage+ Shopping, catalog ads, dynamic retargeting, UGC-heavy creative, post-purchase upsell campaigns.
Lead Ads for JEE/NEET/UPSC coaching, universities, online courses. CRM + WhatsApp qualification pipelines.
Project-level campaigns, high-intent Lead Ads, offline conversion imports, site-visit attribution.
Dental, dermatology, IVF, cosmetic. Call & lead-form conversions, radius targeting, review-driven retargeting.
Reels-first creative, catalog ads, influencer whitelisting, seasonal drops, ASC scaling.
Interior design, salons, wedding, packers, home cleaning. Lead Ads + radius + WhatsApp CTA campaigns.
BM, Ad Account, Pixel, Catalog, Pages — all under your credentials. Zero lock-in.
We win when you win — not by inflating your ad budget.
Every metric, every campaign, every creative, every day. Full transparency.
Meta Blueprint certified in Media Buying, Creative Strategy and Measurement.
Everything Patna founders and marketing heads ask before hiring us to manage their Meta (Facebook + Instagram) Ads.
TRAFIXEL is Patna's leading Meta Ads (Facebook + Instagram) agency. We run Advantage+ Shopping, ABO/CBO prospecting, retargeting, Reels ads, Story ads, and Lead Ads for D2C brands, coaching institutes, healthcare, real estate and local services. Fixed monthly retainer — no % of ad spend, no lock-in.
Retainers start at ₹15,000/month (up to ₹1L ad spend), ₹30,000/month (up to ₹5L spend) and ₹60,000/month (up to ₹15L spend). Ad spend is billed directly by Meta to your card — we never touch your budget. Creative production is quoted separately or bundled.
Realistic minimum: ₹500–₹1,000/day (₹15k–₹30k/month) for lead-gen; ₹1,500–₹2,000/day for D2C ecommerce so Advantage+ can exit the learning phase. We help you decide the right starting spend based on your CPA target and margins.
Weeks 1–2: Pixel + CAPI setup, creative launch, learning phase. Weeks 3–4: winning creatives identified, CBO scaling begins. Month 2: measurable ROAS lift and CPA drop. Month 3+: creative refresh cadence + scaling. Typical clients hit 3–5x ROAS by month 2 for D2C, and 30–40% CPL reduction for lead-gen.
Yes. Advantage+ Shopping (ASC) is our default scaling engine for ecommerce. We handle catalog setup, product set segmentation, creative diversification, budget pacing, existing-customer caps, and post-purchase retargeting to keep ROAS efficient.
Yes. Creative is 70% of Meta Ads performance. We coordinate UGC creator briefs, script hooks, edit reels/stories/statics, and ship 8–20 creative variations per month depending on your plan. Static + video + carousel + UGC in every batch.
We deploy Meta Pixel + Conversions API (CAPI) via server-side GTM (or Shopify/WooCommerce native CAPI). Domain verification, Aggregated Event Measurement priority, offline conversion imports from your CRM. This restores 20–40% of attribution lost to iOS ATT.
D2C & ecommerce, coaching institutes (JEE/NEET/UPSC), real estate builders, healthcare clinics (dental, dermatology, IVF), fashion & jewellery, home services, edtech, wedding services, and finance (loans, insurance). Deployed across every major vertical in Bihar and pan-India.
Your choice. Common setups: Patna + Bihar (local businesses), pan-India (D2C, SaaS), tier 1+2 cities only (premium brands), or radius/pincode targeting (5–50km) for delivery and store-visit campaigns.
Weekly creative refresh, hook A/B testing, audience diversification (broad + lookalike + interest + custom), placement optimization (Reels-first for younger cohorts), retention campaigns, and full-funnel structure with retargeting. This keeps CPMs contained even as auction pressure rises.
You own it. We work as a partner in your Business Manager (or set up a fresh BM under your name). Day 1 you get admin access to Business Manager, Ad Account, Pixel, Catalog and Pages. If we ever part ways, we unlink — you keep every campaign, audience, creative, and learning signal.
Yes. Reels and Stories are the highest-engagement placements in India right now. We build 9:16 native-feel creative, hook the first 1.5 seconds, layer captions, and test 4–8 hook variants per week. Reels-first creative strategy is standard for our D2C accounts.
A live Looker Studio dashboard 24/7 (spend, CPM, CTR, CPC, ROAS, CPA, top ads, creative fatigue). Weekly WhatsApp summary. Monthly written strategy report + 45-min strategy call. Full transparency — no black boxes.
Yes — most of our D2C clients run both. Meta creates demand and retargets; Google captures high-intent search. We run them as one funnel with unified UTM, shared audiences, and cross-channel attribution. See our /google-ads-management-patna page or ask about our bundled Meta + Google retainer.
Yes. A one-time Meta Ads audit (₹9,500) covers Business Manager health, Pixel + CAPI verification, campaign structure, creative quality, audience overlap, budget pacing, and wasted spend. 20-page PDF + 45-min Loom + 30-min call within 5 business days.
Yes. Around 60% of our Meta Ads clients are outside Patna — Delhi NCR, Bengaluru, Mumbai, Hyderabad, Dubai and the US. Everything runs over WhatsApp, Loom, Google Meet and Looker Studio. Patna clients also get on-site monthly strategy meetings.
Yes. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP with valid GST, registered office in Mirzapur, Samastipur, Bihar. GST-compliant invoices. Engagements above ₹50k/month sign a written contract with defined scope, KPI targets and a 30-day exit clause. No lock-in.
First 90 days is the trust window. If by day 60 we can't demonstrate a clear path to ROAS/CPL improvement with data, you can exit with zero cancellation fees. So far, 0 clients have taken this exit in 4 years.
Meta is one channel. Pair it with Google Ads, SEO, landing pages and analytics — under one accountable growth team.
High-intent search + Shopping + Pmax + YouTube — the perfect Meta companion.
Full-funnel paid media with server-side tracking and creative velocity.
Organic content that fuels paid — UGC, Reels, and community engagement.
Dedicated mobile-first conversion pages per Meta campaign — sub-1.5s LCP.
Shopify + catalog + CAPI-ready builds for D2C brands scaling on Meta.
Full-stack digital growth across every paid, organic and owned channel.
Share your Business Manager, monthly spend and target CPA/ROAS. We'll send back a free 20-page audit, a fixed retainer quote, and a 90-day scaling plan within 24 hours.
Serving Patna · Bihar · India · Global · GSTIN & LLP registered