We run admission-season growth for BPSC, BSSC, UPSC, JEE, NEET, banking, SSC and school brands. Meta-first creative sprints, WhatsApp community lock-in, demo-class funnels and CRM attribution that ties every rupee of ad spend to a paid enrolment — not to a lead count.
BPSC, BSSC, UPSC, SSC, banking and railway coaching with seasonal admission peaks.
Long-cycle parent-led decisions — nurture from Class 9 enquiry to Class 11 admission.
Live cohorts, recorded courses and app installs sold via webinar and demo-class funnels.
Admission-cycle campaigns, campus tour bookings and parent-community WhatsApp flows.
Spoken English, computer, nursing, ITI, paramedical and vocational batch fills.
Branch-level budgets, branch-level landing pages and branch-level lead routing.
Which batch, which fee, which seat count, which deadline — every campaign is scoped to a real intake.
Faculty authority, result cards, student testimonials, fee-offer and scholarship angles shot in weekly batches.
Sub-1.5s page with syllabus, faculty, results, fee, batch timing and a one-screen enquiry form.
Meta lead ads and traffic, Google Search on exam and 'coaching near me' intent, YouTube for demo classes.
Instant WhatsApp reply, community group invite, counsellor handoff and daily nudge sequence.
Free class attendees, video viewers and page visitors retargeted with scarcity and scholarship offers.
Call scripts, objection sheets, follow-up SLAs and lead-scoring so counsellors work the hottest leads first.
CRM offline conversions push fee-paid events back to Meta and Google so bidding optimises to admissions.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Lead ads, click-to-WhatsApp, Advantage+ and demo-class campaigns per batch.
Exam-intent, competitor and near-me keywords with call extensions.
8–15 creatives / month: faculty reels, result cards, student stories, offer cards.
One page per batch or branch, built for mobile-first Bihar traffic.
Cloud API flows: instant reply, group invite, reminders, fee-link follow-ups.
Hot / warm / cold scoring routed to the right counsellor within 60 seconds.
Registration, reminders, live-day nudges and replay-to-enrol sequences.
GA4 + CRM + Looker: spend, leads, demo shows, enrolments and fee collected.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Cheap leads from generic creatives clog counsellor time. We optimise to enrolments, which usually raises CPL and lowers cost per admission.
Coaching leads go cold in minutes. Instant WhatsApp plus counsellor SLA is the single biggest conversion lever in this industry.
Admission audiences are small and local. Creative fatigue hits in 10–14 days — we ship new hooks weekly.
Batch-specific pages with fee, timing, faculty and results convert 2–4× better than a generic institute homepage.
For JEE/NEET and school admissions the parent decides. Creative, landing page and counsellor script must address them directly.
Without fee-paid events pushed back to Meta and Google, algorithms keep buying form-fillers who never enrol.
Challenge: Institute relied on hoardings and referrals; digital spend produced junk leads with no tracking.
What we did: Meta lead ads by exam, faculty authority reels, WhatsApp community funnel, counsellor SLA and CRM enrolment import.
Challenge: Free demo classes were booked heavily but attendance collapsed, so almost nobody enrolled.
What we did: Reminder stack across WhatsApp, SMS and calls, parent-focused creative, replay-to-enrol sequence with scholarship deadline.
Challenge: Rising CPLs on a national audience with no clarity on which creative drove paid seats.
What we did: Hook-led video ads, Advantage+ testing, WhatsApp reminders, offline conversion import on fee-paid events.
Challenge: Falling enquiry volume against two new competing schools opening nearby.
What we did: Campus tour booking funnel, parent testimonial creative, local Search and GBP optimisation, branch-level lead routing.
Verified reviews from founders whose funnels we've built and scaled.
"First agency that talked about enrolments instead of lead counts. Our counsellors finally get leads worth calling."
"The demo-class reminder system alone doubled our attendance. That changed the whole intake."
"Weekly creative sprints kept our CPL stable through the entire admission season."
"Branch-wise dashboards ended the arguments about which centre gets which budget."
"Our parent-facing creative was completely wrong before. They rewrote it and enquiries tripled."
"Offline conversion import was the turning point — Meta started finding buyers, not browsers."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Institutes filling one batch or one admission cycle with a complete funnel build.
Coaching institutes and edtech brands running admissions year-round across multiple batches.
Chains, schools and edtech companies running multi-city admissions with dedicated counselling teams.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Optimised to enrolments, not lead count | |||
| Weekly creative sprints during admission season | |||
| WhatsApp Cloud API automation + community flows | |||
| Batch-level and branch-level landing pages | |||
| Counsellor scripts, SLAs and lead scoring | |||
| Offline fee-paid conversion import to Meta/Google | |||
| Parent-facing creative for JEE/NEET and schools | |||
| You own the ad accounts, CRM and creatives | |||
| 30-day exit clause on retainers | |||
| Fixed-scope sprint pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Admission Sprint builds start at ₹65,000 for a single intake. Retainers start at ₹85,000/month. Ad spend is billed directly by Meta and Google in your institute's name and typically starts at ₹50,000/month for a single-city intake.
₹40–₹180 for competitive-exam and school audiences in Bihar and tier-2 India. National edtech audiences usually land between ₹120 and ₹400 depending on ticket size.
Ten days from kickoff to live campaigns if faculty footage and result data are available. We have launched in five days for urgent intakes with existing creative assets.
Yes — WhatsApp Cloud API instant replies, group invites, batch reminders, fee-link follow-ups and no-response revival flows, all logged in your CRM.
Yes. We import fee-paid events from your CRM back into Meta and Google as offline conversions, so bidding learns which creatives produce admissions.
Yes — schools and pre-schools run on campus-tour booking funnels, parent-focused creative and local Search plus Google Business Profile optimisation.
Yes. Faculty reels, result cards, student testimonials, offer creatives and thumbnails are produced in-house. We can shoot on-site in Bihar or work from footage you send.
Each branch gets its own campaigns, budget, landing page and lead-routing rules, with branch-wise reporting in a single Looker dashboard.
We provide call scripts, objection handling sheets, follow-up SLAs and lead scoring, plus monthly QA on call recordings if you share them.
Yes — demo-class and faculty-led video ads on YouTube work well for JEE/NEET and edtech cohorts, usually as a second channel after Meta stabilises.
The Admission Sprint is built exactly for that. Many institutes run one sprint per intake and move to a retainer once they run year-round batches.
Yes. Meta Business Manager, Google Ads, GA4, CRM and all creative source files stay under your login. We operate as managers with a 30-day exit clause.
Yes. We run admission campaigns for institutes and edtech brands across India, and everything operates over Google Meet, WhatsApp and Looker Studio.
A live Looker Studio dashboard covering spend, leads, demo shows, enrolments and fee collected, plus a weekly Loom walkthrough and a monthly strategy call.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.