We plan, script, edit and scale YouTube video ads for coaches, consultants and experts. In-stream skippables, 15-min VSL runners, Shorts, Demand-Gen and companion-ad retargeting — all wired to your webinar, application or booking flow with GA4 + CRM revenue attribution.
Fill weekly discovery calls with authority-first VSL and skippable in-stream ads.
Long-form YouTube ads that pre-sell ₹1L–₹10L consulting retainers before the sales call.
Book-launch, keynote and speaker funnels driven by YouTube TrueView + Discovery.
Evergreen webinar registrations at scale with 3–8 min VSL video ads.
Executive video ads targeted by role + intent, wired to demo bookings.
TrueView-for-Action campaigns with call-to-action overlays and companion cards.
Positioning, promise, disqualifiers and the exact viewer we're paying to interrupt on YouTube.
3-sec hook, agitate-solution frame, proof, offer, CTA. 30s / 3min / 8min / 15min variants.
In-house editors, on-brand thumbnails, motion B-roll, captions and end-cards.
Sub-1.5s LCP registration or application page — GA4 + GTM + enhanced conversions live.
Video Views, Video Reach, Demand Gen, TrueView for Action, In-stream skippable, Shorts.
Custom intent, in-market, competitor channels, remarketing, YouTube viewer segments.
Weekly kill-and-scale reviews. New hooks, new CTAs, new thumbnails — 4–6 concepts / month.
Enhanced conversions, GA4, CRM offline import — bid to cash, not clicks.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Fully scripted, edited, captioned — 30s + 3min + 8min variants ready to serve.
Campaign structure, audiences, bid strategy, enhanced conversions.
Framer / Next.js sub-1.5s LCP page tuned for YouTube visitors.
Server-side GTM, GA4 events, Looker dashboard on booked calls & cash.
50%/75%/95% view-thru audiences + companion cards + Shorts remarketing.
Calendar → CRM stages → reminders → no-show recovery flow.
Cloud API bot qualifies YouTube-sourced leads before hitting the calendar.
Hook A/B, thumbnail A/B, bid tests, negative placements, brand-safety controls.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Organic long-form is edited for retention. Ads are edited for conversion. Very different scripts, hooks and CTAs.
YouTube skip button unlocks at 5s. If your first 3s aren't a pattern-interrupt, 78% skip before you make a promise.
YouTube mobile bounce spikes above 1.8s LCP. We ship sub-1.5s Framer/Next.js pages tuned for TrueView traffic.
Video-ad fatigue hits by day 21. We ship 4–6 concepts/month and rotate winners weekly.
Without enhanced + offline conversions, YouTube's smart bidding can't learn from real revenue — CPL never drops.
75%-view viewers are your warmest audience. Skip them and you burn 40% of your cash.
Challenge: Meta CPL creeping to ₹1,900. Coach needed a second scalable channel.
What we did: 6-min VSL, custom intent audiences from competitor channels, retargeting cards, GA4 + GHL wired.
Challenge: LinkedIn ads worked but capped at $180 CPL. Needed lower-cost top of funnel.
What we did: 15-min educational VSL, in-market + custom-intent layering, LinkedIn retargeting from YouTube viewers.
Challenge: Meta scaling stalled. Needed cold traffic diversification.
What we did: 3-min hook-driven VSL, Demand Gen + In-stream + Shorts, WhatsApp qualifier bot.
Challenge: Speaker had no scalable channel post-COVID. Only referrals.
What we did: 8-min VSL, custom-intent from industry channels, book-cover companion cards, HubSpot pipeline.
Verified reviews from founders whose funnels we've built and scaled.
"TRAFIXEL's YouTube ads unlocked our second scale channel. CPL dropped 60% vs Meta and calls are warmer."
"The VSL script and editing quality is on another level. Consulting retainers now close from cold YouTube."
"9,400 evergreen webinar registrations in 30 days. Our launch model is completely different now."
"Best in-house editing team we've worked with. New concepts every week, all on-brand."
"Their attribution setup is what other agencies won't build. GA4 + CRM offline import finally lets YouTube bid to cash."
"Retargeting from 75%-viewers is where the money is — nobody explained that before TRAFIXEL."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Coaches launching their first paid YouTube channel with 1 VSL + retargeting.
Coaches and consultants scaling past ₹10L/mo with continuous creative + optimisation.
Founders running Meta + YouTube as a blended acquisition engine to fill webinars & VSLs.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| In-house YouTube ad scripting + editing | |||
| TrueView + Demand Gen + Shorts (all placements) | |||
| Enhanced + offline conversions to CRM | |||
| Custom-intent + competitor channel targeting | |||
| Retargeting cards to 50/75/95% viewers | |||
| Sub-1.5s LCP landing / VSL page | |||
| Blended Meta + YouTube attribution | |||
| You own the account, creatives and data | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Launch builds start at ₹95,000 (14 days). Growth retainers start at ₹1,25,000/mo. Media spend is separate and starts at ₹75k/mo for meaningful smart-bidding learning on a coach offer.
They're complementary. Meta is faster to test hooks and offers. YouTube converts warmer calls because viewers self-select through 3–15 min of content. Blended stack outperforms either alone above ₹5L/mo.
For coaches: 3–8 min VSL runners for skippable in-stream, 15–30s hook edits for Shorts and Demand Gen. We ship every length from a single scripting session.
Yes — in-house scripting, direction, editing, thumbnails and captions. You show up to a shoot day (or send raw footage) and we handle the rest.
Typically 5–10 days after launch. First 72 hours are learning-phase spend, then bidding stabilises and booked calls start appearing.
₹120–₹600 for Indian coaching offers. $30–$120 for US/UK/AU consulting offers. Below that we usually cap bidding to protect quality.
Yes — Shorts is a strong retargeting and reach-warming channel. We repurpose VSL hooks into Shorts creatives every month.
You need one channel to host video ads. It doesn't need subscribers or a content history — brand-new channels can run TrueView from day one.
Yes — motion-graphic VSLs with voiceover work well for consultants and info-product brands. On-camera converts better for coaches but isn't required.
Yes — negative-placement lists, sensitive-topic exclusions, inventory type controls and channel exclusions are set up on every campaign.
Every account. Server-side GTM, enhanced conversions, GA4 event mapping and CRM offline import — so YouTube smart bidding bids to cash, not clicks.
GoHighLevel, HubSpot, Zoho, ActiveCampaign, Kartra and custom Airtable/Sheets stacks. Booking + reminder + no-show recovery included.
Yes. Google Ads account, YouTube channel, GA4, GTM, Framer/Next.js pages and creative source files all under your login. We work as managers with a 30-day exit clause.
Yes — around 40% of our YouTube clients are in the US, UK, UAE, Canada, Australia and Singapore. Everything runs on Google Meet, Loom, Slack/WhatsApp and Looker Studio.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.