End-to-end Video Sales Letter funnels engineered for cold paid traffic. VSL script, video production, sub-1.5s landing page, application quiz, calendar booking and CRM wiring — shipped in 10 days. The fastest, most scalable way to sell ₹50k–₹5L offers without live launches.
Sell ₹50k–₹5L 1:1 or mastermind offers without running weekly live webinars.
Book executive discovery calls with a story-led 8–15 min VSL that pre-sells expertise.
Product-led VSLs for ACV $5k–$50k — book qualified demos via LinkedIn + YouTube.
Bridge from ad to checkout with a persuasive VSL that handles objections and stacks urgency.
Monetise authority with an evergreen VSL — replaces webinars while your reputation compounds.
‘Book a free consultation' VSL funnels for cosmetic, legal, medical, real-estate and fitness offers.
Sharpen positioning, promise, price, disqualifiers and the single ‘big idea' the VSL will build around.
Hook, pattern-interrupt, story, mechanism, offer stack, CTA — written by conversion copywriters, not video editors.
Studio or remote-directed shoot, teleprompter, b-roll, motion graphics, subtitles, mobile-optimised aspect ratios.
Framer / Next.js VSL page, sub-1.5s LCP, sticky CTA, testimonials, guarantee, exit-intent — built mobile-first.
Post-VSL application quiz with hidden CRM scoring — only sales-ready prospects hit your calendar.
Meta cold + retargeting and YouTube long-form in-stream — the two highest-ROI channels for VSLs.
WhatsApp + email + retargeting sequences for VSL viewers who didn't book — recover 15–25% of lost sales.
Weekly A/B tests on hook (first 6s), hold rate (drop-off), CTA placement and mid-VSL micro-commitments.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Full script written by conversion copywriter — hook, story, mechanism, close.
Directed shoot, b-roll, motion graphics, subtitles, multi-format export.
Framer / Next.js — sub-1.5s LCP, sticky CTA, mobile-first, exit-intent.
Multi-step form with hidden scoring, disqualifier logic and CRM push.
Cal.com / Calendly + GHL / HubSpot / Zoho — reminders + rescheduling.
Cold + retargeting audiences, creative variants, bid strategies.
Cloud API — reminders, no-show recovery, mid-funnel nudges.
Views → hold-rate → apps → booked → close → cash collected.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Cold viewers give you 6s. Without a pattern-interrupt hook, 65% drop off before your value prop lands.
Nobody cares about your credentials in the first minute. Lead with the mechanism, not the resume.
One CTA at minute 12 caps conversion. Micro-commitments at minute 3, 7 and 10 lift applications 40%+.
Every 1s of load drops CVR 8–12%. Our pages ship at <1.5s LCP on mobile 4G.
Direct-to-calendar VSLs get flooded with tire-kickers. Quiz + scoring lifts close rate 2–4×.
75%+ of VSL viewers don't book on visit one. Without retargeting, you burn ad spend on lost intent.
Challenge: Cost per booked call was ₹4,200 and close rate was 6%. Founder-led ads had plateaued at ₹6L/mo.
What we did: New offer positioning, VSL rewrite with story hook, application quiz, GHL pipeline, WhatsApp qualification bot, Meta + YouTube launched together.
Challenge: LinkedIn outbound peaked at 9 SQLs/mo at $260 CPL. No inbound engine.
What we did: 8-min authority VSL, LinkedIn + YouTube long-form ads, gated benchmark report, HubSpot lifecycle nurture.
Challenge: Meta CPL ₹680, mostly junk. Front-desk overwhelmed with non-serious leads.
What we did: Founder-led 6-min VSL, treatment-specific quiz, WhatsApp routing to nearest branch, hyperlocal Meta targeting.
Challenge: Live launches were lumpy; churned ads accounts inside 6 months.
What we did: Evergreen 14-min VSL, checkout upsell + downsell, Meta + YouTube management, ManyChat + WhatsApp nurture.
Verified reviews from founders whose funnels we've built and scaled.
"The VSL rewrite alone doubled my close rate. First agency that hired a real conversion copywriter — not a designer pretending to be one."
"Sub-1.5s LCP page + application quiz + YouTube ads — that combo booked 42 senior founders in month one."
"Our evergreen VSL now brings 210 course sales a month without a single live launch. Life-changing system."
"They shipped our VSL funnel in 9 days. Ads went live day 10. First booked call came in 4 hours later."
"Retargeting flow they built recovered 22% of VSL viewers who didn't book on visit one. That's found revenue."
"As a US consulting firm, YouTube VSL + LinkedIn ads finally cracked our $1M pipeline goal in 90 days."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Coaches, consultants and experts launching their first evergreen VSL funnel.
High-ticket coaches and consulting firms scaling ₹5L–₹25L/mo with paid ads on day 1.
Ongoing ads, creative sprints, VSL A/B tests and CRO to scale a proven VSL past ₹25L/mo.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| VSL scripting by conversion copywriter | |||
| In-house video production + editing | |||
| Sub-1.5s LCP mobile-first VSL page | |||
| Application quiz + hidden CRM scoring | |||
| Meta + YouTube ads managed in-house | |||
| WhatsApp Cloud API for nurture + no-show | |||
| Weekly hook + hold-rate split tests | |||
| Live Looker Studio (views → cash) | |||
| You own the ads, funnel, CRM and data | |||
| 30-day exit clause, zero cancellation fees |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
A VSL (Video Sales Letter) funnel is a paid-traffic system where a cold prospect watches an 8–15 minute video, completes a qualification quiz, and books a discovery call. TRAFIXEL scripts, produces, builds and launches the whole funnel end-to-end.
For high-ticket offers (₹50k–₹5L), 8–15 minutes is the sweet spot. Shorter than 6 minutes rarely pre-sells trust; longer than 20 minutes drops hold-rate below 40%. We test 3 lengths post-launch.
Starter builds start at ₹65,000 (10 days). Pro builds with in-studio shoot + 3 VSL variants + ads launch start at ₹1,45,000 (14 days). Growth retainers start at ₹55,000/mo. Ad spend billed separately by Meta/YouTube, from ₹75k/mo minimum.
Yes — in-studio in Bengaluru, or remote-directed with our production checklist (teleprompter, lighting, audio, framing). Founder-led VSLs perform better; we teach delivery on the shoot day.
Framer or Next.js for the page (sub-1.5s LCP), Vidalytics or Wistia for the video player with view heatmaps, GoHighLevel / HubSpot / Zoho for CRM, WhatsApp Cloud API for nurture.
Meta cold gives volume and fastest learning; YouTube long-form gives the highest-trust conversions for ₹1L+ offers. We blend both for most VSL funnels by month 2.
Starter VSLs ship in 10 business days from script signoff. Pro builds ship in 14 days. Add 5 days if we're also writing the offer positioning from scratch.
For a warm-audience VSL, 6–14% viewer → application is typical. For cold Meta traffic, 2–4% viewer → application. Application → booked call is 35–55%. Booked → close is 15–35% depending on offer.
Yes — health, finance, trading, medical. All scripts written to Meta / YouTube policy with compliance disclaimers. We've kept ad accounts clean for regulated clients for 3+ years.
No — you own the offer. During onboarding we run 2 offer-strategy sessions to sharpen positioning, price and guarantee before the script is written.
Yes — raw video files, VSL page source, ad accounts, CRM data — all under your login. We work as managers with admin access. Zero lock-in and a 30-day exit clause on retainers.
Live Looker Studio dashboard: video views, hold-rate curve, applications, booked calls, close rate, cost per client, cash collected. Weekly WhatsApp summary + monthly strategy call.
Yes — around 40% of our VSL clients are in the US, UK, UAE, Canada and Australia. Everything runs on Google Meet, Loom, WhatsApp/Slack and Looker Studio. GST-compliant invoicing from our Indian LLP.
By day 30 we do a full teardown, rewrite the hook, cut a second VSL variant and iterate the page + quiz. By day 60 if numbers still don't justify continuing, our retainers include a 30-day exit clause with zero cancellation fees.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.