We build your personal brand across LinkedIn, YouTube, Instagram, podcast and newsletter as one compounding authority engine. Ghostwriting, video editing, Shorts, thumbnails, distribution — all wired to a discovery-call funnel and CRM.
Authority-first brand → discovery calls → high-ticket coaching enrolments.
Fractional-exec, advisory and consulting retainers won on LinkedIn + newsletter.
Book, keynote, mastermind and productised-expertise monetisation.
Category-defining founder brand for hiring, fundraising and enterprise sales.
$8k–$25k/mo fractional retainer pipeline built through founder brand.
Founder-led ABM — brand + LinkedIn ads + newsletter + podcast stack.
Positioning, non-negotiables, contrarian POV, taglines, bio, boilerplate — locked before content starts.
1-hour voice-capture call. Speech patterns, phrases, stories, opinions — codified into a brand-voice doc.
3–5 Thought-Leader posts / week, comment strategy, connection funnel, DM playbook.
Monthly filming day → 4 long-form videos + 20–40 Shorts / month with thumbnails.
Weekly newsletter (ghost-written) + optional podcast integration (see /podcast-growth-for-experts).
Cross-post across LinkedIn / Twitter / Threads / Instagram / YouTube / Substack — repurposed per channel.
Every asset drives to audit / application / waitlist / call — tracked in HubSpot / GHL / Salesforce.
Comment-reply management, DM triage, weekly engagement pods, community strategy.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Ghost-written Thought-Leader posts + optional carousels + video posts.
Filming day → 4 edited videos with thumbnails + descriptions + chapters.
9:16 vertical clips for YouTube Shorts, Reels, TikTok, LinkedIn.
Ghost-written, distributed on Substack / ConvertKit / Beehiiv — 1,000 word format.
Comment reply drafts, DM triage, connection outreach templates.
Framer / Next.js site — home, about, work with, media, book, newsletter.
Every CTA → application quiz → calendar → CRM lifecycle stages.
LinkedIn impressions, follower growth, YouTube views, newsletter opens, calls booked.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Personal brand compounds on cadence, not inspiration. 3–5 LinkedIn posts / week is the floor.
Generic tips don't build authority. Contrarian POVs, hot takes and specific frameworks are what get shared.
Content without a CTA builds a following, not a business. Every 3rd post should soft-CTA a specific asset.
LinkedIn-only brands cap fast. LinkedIn + YouTube + newsletter is the compounding stack — 3–5× the pipeline.
You don't own LinkedIn followers. Newsletter is the compounding owned asset. Every serious personal brand runs one.
Ghost-written content that captures your voice out-performs your own writing at 5× the volume. Ego kills scale.
Challenge: Boutique fractional-CFO firm dependent on referrals. Founder had 800 LinkedIn connections.
What we did: 3 posts / week ghost-written, monthly video day, weekly newsletter, discovery-call funnel wired to HubSpot.
Challenge: Coach had authority but no scalable inbound. All growth was 1:1 referrals.
What we did: 5 posts / week, LinkedIn Thought-Leader Ads amplification, video podcast, discovery-call funnel.
Challenge: Author with a book but no owned audience. Cohort launches ad-dependent.
What we did: LinkedIn + YouTube + newsletter + podcast stack, waitlist CTA per asset, GHL lifecycle.
Challenge: SaaS with $1.5M ARR, cold outbound tapped out. Needed founder-led inbound.
What we did: Founder positioning, 3 posts / week, LinkedIn Thought-Leader Ads, podcast, newsletter, HubSpot pipeline.
Verified reviews from founders whose funnels we've built and scaled.
"42k LinkedIn followers, $180k MRR, all in 12 months. Best marketing investment I've made."
"Ghost-writing captured my voice better than I do. 5× the volume, on-brand every time."
"22k newsletter subs in 9 months. My next cohort launch is essentially ad-free now."
"Founder-brand ABM is our #1 pipeline driver now. $1.8M / year attributed to LinkedIn + podcast."
"The monthly filming day is genius — 4 videos + 30 Shorts in one afternoon. Compounding content."
"Engagement management alone is worth the fee. Comment-replies from the ‘founder' at scale is a superpower."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Founders launching a personal brand — positioning, website, first month of content ready.
Founders scaling a compounding personal brand across LinkedIn + YouTube + newsletter.
Founders running personal brand + LinkedIn Ads + podcast + newsletter as one authority engine.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Ghost-writing that captures founder voice | |||
| Monthly video day (4 long-form + 30 Shorts) | |||
| Weekly newsletter production | |||
| Multi-channel distribution (LI + YT + IG + X) | |||
| Engagement / DM / comment management | |||
| Discovery-call funnel wired to CRM | |||
| Brand dashboard (impressions → calls) | |||
| You own the accounts, content and audience | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Launch builds start at ₹1,25,000 (21 days). Growth retainers start at ₹1,50,000/mo. Full authority bundles with podcast + LinkedIn Ads start at ₹2,50,000/mo.
LinkedIn impressions start compounding in weeks 4–8. First inbound discovery calls typically arrive around week 6–10. 90 days is where the flywheel kicks in.
Yes — 1-hour voice-capture call codifies your speech patterns, phrases, stories and opinions into a brand-voice doc. Ghost-written content sounds indistinguishable from your own writing.
3–5 posts / week is the retainer floor. Below 3, growth stalls; above 5, quality drops. Optimal is 4 with 1 carousel + 3 text posts.
Yes — monthly filming day (in-person or remote), full editing, thumbnails, description, chapters, tags. Both long-form (4/mo) and Shorts (20–40/mo).
Yes — weekly ghost-written newsletter (~1,000 words) distributed on Substack / ConvertKit / Beehiiv. You approve every issue before it sends.
Yes — comment-reply drafts, DM triage, connection outreach templates and weekly engagement pods. You approve every reply before it goes live.
Optional add-on. LinkedIn Thought-Leader Ads amplify your top posts to ABM lists. See /linkedin-ads-for-consultants.
Yes — LinkedIn text + carousels + newsletter is enough to build a strong personal brand. YouTube adds 3–5× compounding but isn't mandatory.
Yes — PR pitch templates + guest podcast booking pipeline is part of the Founder Authority Bundle. Adds 2–5 guest appearances per month.
Every post/video/newsletter has a specific CTA (audit / application / call) with unique URL + CRM tag. We track impressions → CTA clicks → calls booked → cash.
Yes. LinkedIn account, YouTube channel, newsletter list, website, CRM and creative source files all under your login. We work as managers with a 30-day exit clause.
Live Looker Studio dashboard: LinkedIn impressions, follower growth, YouTube views, Shorts views, newsletter opens, calls booked, closed cash.
Yes — around 55% of our brand clients are in the US, UK, UAE, Canada, Australia and Singapore. Everything runs on Google Meet, Loom, Slack and Looker Studio.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.