We build the creative, the lead flow and the CRM. UGC, static, reels and carousel creatives shipped weekly, wired to WhatsApp bots, application quizzes and calendar bookings — with CAPI-safe tracking that survives iOS 17 and Advantage+ optimisation that actually learns.
Fill weekly discovery calls with UGC + carousel creatives and WhatsApp/lead-form flows.
Book ₹1L–₹10L consulting retainers with authority-first creatives and application quizzes.
Sell books, keynotes and 1:1 spots with brand-safe evergreen Meta campaigns.
Cohort launches and evergreen enrolments via webinar + VSL registration ads.
Founder-led thought leadership ads and demo-booking flows for ₹1L+ ACV offers.
Geo-targeted local coaching offers with WhatsApp lead ads and reminder flows.
Positioning, promise, disqualifiers and the exact scroll-stopper for your ideal client.
8–12 assets per month — UGC hooks, motion statics, reels, carousels, testimonials.
Instant Form, WhatsApp flow, or sub-1.5s LCP landing page — chosen per offer.
Advantage+ Sales, Lead Ads, Conversions, WhatsApp Lead Ads — structured to escape cost caps.
Server-side GTM, CAPI, enhanced matching, dedup rules, conversion API events.
WhatsApp bot or application quiz filters lead quality before calls hit your calendar.
Kill-and-scale creative reviews, hook A/B, headline A/B, CBO vs ABO tests.
GA4 + Looker + CRM offline import — Meta bids to cash collected, not leads.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
UGC, static, reels, carousels — scripting, editing, motion, captions handled.
Full Meta campaign structure, audiences, bid strategy, budget pacing.
Framer / Next.js — sub-1.5s LCP, mobile-first, pixel + CAPI wired.
Meta → WhatsApp Cloud API bot → qualification → calendar booking.
Hidden CRM scoring blocks unqualified leads from your closer's calendar.
Server-side GTM, enhanced matching, dedup, GA4 events, Looker dashboard.
GHL / HubSpot / Zoho — reminders, no-show recovery, offline conversions.
Creative rotation, split-tests, negative audiences, quality-score tracking.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Meta Lead Ads deliver volume, not quality. Without WhatsApp + quiz qualification, closers waste 60% of calendar time.
Meta ad-fatigue kicks in by day 14. Frequency > 3 = CPL doubles. 8–12 fresh creatives per month is the minimum.
Without CAPI + deduplication, 30–45% of conversions never reach Meta. Advantage+ can't optimise on missing signal.
Meta traffic bounces above 2s LCP. We ship sub-1.5s Framer / Next.js pages tuned for mobile.
For Indian coaching offers, WhatsApp Lead Ads outperform Instant Forms 2–3× on show rate and close rate.
Booked calls, applications and cash never reach Meta. Bidding stays stuck on 'lead' — never scales past ₹5L/mo.
Challenge: Meta CPL had crept to ₹1,900 with 12% show rate. Prior agency ran Lead Ads with no qualifier.
What we did: UGC creative sprint, WhatsApp bot qualifier, application quiz, CAPI rebuild, Advantage+ Sales restructure.
Challenge: Prior cohort launch stalled at ₹9L. Cold traffic wasn't scaling on Meta.
What we did: UGC + carousel creative sprint, Advantage+ Sales for webinar, retargeting + broad + LAL structure.
Challenge: LinkedIn worked at $180 CPL but capped. Needed lower-cost top-of-funnel.
What we did: Founder-led UGC, authority-first reels, Instant Form + LinkedIn retargeting, HubSpot pipeline.
Challenge: Post-COVID speaker had no scalable channel. Only referrals + email list.
What we did: Book-cover companion carousels, UGC creator testimonials, Meta + WhatsApp Cloud API for US phone leads.
Verified reviews from founders whose funnels we've built and scaled.
"UGC + WhatsApp qualifier changed everything. Booked-call cost dropped 82% in 45 days. Best Meta agency we've worked with."
"The creative sprint is the real differentiator. 8–12 fresh assets a month means we never hit ad-fatigue."
"Consulting retainers now close from Meta cold at $54 CPL. That was impossible before TRAFIXEL."
"CAPI + offline conversions is where the money is. Advantage+ finally bids to cash, not leads."
"WhatsApp Lead Ads outperform Instant Forms 3× for us. Nobody else even suggested it."
"Compliance-safe UGC and copy meant our ads never got policy-flagged in the trading niche. Rare skill."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Coaches launching their first paid Meta campaigns with UGC + landing page.
Coaches and consultants scaling past ₹8L/mo with continuous creative + optimisation.
Founders running Meta + YouTube as a blended acquisition engine to fill webinars & VSLs.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| In-house UGC creator network + editors | |||
| 8–12 fresh creatives every month | |||
| CAPI + iOS 17-safe tracking stack | |||
| WhatsApp Lead Ads + Cloud API flow | |||
| Application quiz + hidden CRM scoring | |||
| Sub-1.5s LCP landing pages | |||
| Offline conversions to Meta (bid to cash) | |||
| You own the account, creatives and data | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Launch builds start at ₹85,000 (10 days). Growth retainers start at ₹1,10,000/mo. Media spend is separate and starts at ₹75k/mo for meaningful Advantage+ learning on a coach offer.
Both. Meta places ads across FB, IG, Reels, Stories, Messenger, Threads and Audience Network. Advantage+ decides the mix based on where your audience converts cheapest.
Yes — we source, brief and manage UGC creators end-to-end. Usage rights included. We can also work with your existing creator network.
Lead Ads (Instant Forms) capture leads inside Meta — cheap CPL but noisy. Landing pages pre-sell and self-qualify — higher CPL, higher close rate. We test both per offer.
Yes — for Indian coaching offers, WhatsApp Lead Ads + Cloud API bots outperform Instant Forms 2–3× on show rate and close rate. We build the full flow.
Server-side GTM, CAPI, enhanced matching, deduplication rules and offline conversion sync. Recovers 30–45% of the signal Meta was missing after iOS 17.
Typically 5–10 days after launch. Advantage+ needs 50 conversions to exit learning phase, so first 72 hours are learning-phase spend.
₹120–₹800 for Indian coaching offers. $28–$120 for US/UK/AU consulting offers. Below that we usually cap bidding to protect quality.
Yes — in-house scripting, creator briefing, editing, captions and motion graphics. 8–12 fresh assets ship every month on retainers.
Every account. Server-side GTM, CAPI, enhanced matching and CRM offline import — so Advantage+ bids to cash collected, not just leads.
GoHighLevel, HubSpot, Zoho, ActiveCampaign, Kartra and custom Airtable/Sheets stacks. Booking + reminder + no-show recovery included.
Yes — trading, health, finance, mindset. Copy is written to Meta policy with disclaimers and compliance-safe hooks. Zero ad-account bans in 3 years.
Yes. Meta Business Manager, Ad Account, pixel, Framer/Next.js pages and creative source files all under your login. We work as managers with a 30-day exit clause.
Yes — around 45% of our Meta clients are in the US, UK, UAE, Canada, Australia and Singapore. Everything runs on Google Meet, Loom, Slack/WhatsApp and Looker Studio.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.