We run Google Search, Performance Max, Demand Gen, YouTube TrueView and Discovery ads for coaches and consultants — wired to enhanced conversions, offline CRM import and Looker Studio so bidding optimises for cash, not clicks.
Capture ‘best coach for X' + branded searches with intent Search + retargeting.
High-ticket ₹1L–₹10L retainers from Search + Demand Gen wired to application flows.
Keynote, book, mastermind bookings via Search + YouTube TrueView.
Webinar / VSL registration at scale via PMax + Demand Gen + YouTube.
Category-defining Search + PMax for ₹1L+ ACV demos.
Geo-targeted search + call-only + WhatsApp click-to-chat flows.
Bottom-of-funnel keywords, competitor terms, question queries, negatives.
Sub-1.5s LCP page — one page per intent cluster, with schema and CTAs.
Search, PMax, Demand Gen, YouTube TrueView, Discovery — structured for smart bidding.
Server-side GTM, GA4, enhanced conversions, hashed email + phone matching.
Application quiz or WhatsApp bot filters lead quality before hitting calendar.
Weekly negative keyword adds, PMax placement audits, search-term reviews.
CRM offline import — bidding optimises for booked calls, cash, LTV.
Looker Studio dashboard: keyword → click → booked call → close → cash.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Full account structure, audience signals, bid strategies, budget pacing.
Framer / Next.js — sub-1.5s LCP with schema and split-test hooks.
3–8 min VSL runners + 15s hooks — scripted, edited, thumbnails included.
Server-side GTM, GA4, enhanced matching, CRM offline import.
Hidden CRM scoring blocks unqualified leads from your closer's calendar.
Cloud API bot qualifies Google-sourced leads before booking.
GHL / HubSpot / Zoho — reminders, no-show recovery, LTV feedback.
Negatives, PMax placements, bid tests, quality-score tracking.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Google's default broad match burns 30–60% of budget on junk. Weekly negative keyword ops recover it.
Without brand exclusions, PMax feasts on cheap brand traffic and looks like a hero. We isolate brand campaigns.
iOS + Safari + third-party cookie loss = 30–45% missing signal. Enhanced + offline conversions recover it.
Intent varies. ‘Best business coach' ≠ ‘how to hire a coach'. Multiple pages lift Quality Score + conversion.
Smart bidding stays stuck optimising for form-fills. Sync booked calls + cash to unlock revenue-based bidding.
Search alone caps. Demand Gen + YouTube retargeting extend reach and cut Search CPC 20–35%.
Challenge: Meta CPL rising. Coach needed high-intent channel with better quality.
What we did: Search + PMax + Demand Gen build, enhanced conversions, WhatsApp qualifier, GHL offline import.
Challenge: LinkedIn worked at $220 CPL. Needed lower-cost intent channel.
What we did: Long-tail Search + custom-intent YouTube + LinkedIn retargeting stack, HubSpot pipeline.
Challenge: Meta scaled to a ceiling. Needed Google to unlock more registrations.
What we did: Demand Gen + PMax for webinar, 3-min VSL for YouTube, GHL + Meta blended attribution.
Challenge: Local coaching offer needed volume. Meta oversaturated in city.
What we did: Geo-fenced Search + Call-Only + WhatsApp click-to-chat, GBP + local SEO integration.
Verified reviews from founders whose funnels we've built and scaled.
"Google Ads finally scales for our coaching offer. Booked-call cost is a third of Meta and quality is far higher."
"Consulting retainers close at $62 booked-call cost from Google Search. Best channel we've unlocked."
"PMax + Demand Gen for our webinar launch delivered 12,400 registrations. Doubled our previous launch."
"Enhanced + offline conversions is where they earn their fee. Smart bidding finally optimises for cash."
"Call-Only + WhatsApp chat combo is genius for our local coaching offer. Nobody else built that flow."
"Weekly negative-keyword audits recovered 40% of our wasted spend. Old agency never touched it."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Coaches launching Google Ads with Search + landing page + enhanced conversions.
Coaches and consultants scaling past ₹8L/mo with continuous optimisation.
Founders running Google + Meta as a blended acquisition engine.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Search + PMax + Demand Gen + YouTube (all) | |||
| Enhanced + offline conversions to CRM | |||
| Weekly search-term & PMax audits | |||
| Brand isolation + PMax cannibalisation control | |||
| Sub-1.5s LCP landing pages | |||
| Multiple intent-mapped landing pages | |||
| WhatsApp qualifier + application quiz | |||
| You own the account, creatives and data | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Launch builds start at ₹95,000 (10 days). Growth retainers start at ₹1,10,000/mo. Media spend is separate and starts at ₹75k/mo for meaningful smart-bidding learning.
Search captures the highest-intent buyer at highest CPC. PMax scales cheaply but cannibalises brand if not isolated. We run both, in that structure.
Typically 5–10 days after launch. Search campaigns can book calls same-day; PMax and Demand Gen need 7–14 days to exit learning phase.
₹95–₹700 for Indian coaching offers. $30–$150 for US/UK/AU consulting offers. Below that we usually cap bidding to protect quality.
Every account. Server-side GTM, enhanced conversions (hashed email + phone), GA4 events and CRM offline import — so smart bidding optimises for cash, not form-fills.
Yes — YouTube TrueView + Discovery is part of the Growth Retainer. Scripting, editing and thumbnails all in-house. See /youtube-ads-for-coaches for the deep-dive.
Yes — Call-Only + Call Ad Extensions + WhatsApp click-to-chat + GBP integration for local coaches. Common for offline coaching in Indian tier-1/2 cities.
Weekly negative keyword adds, PMax placement audits, search-term reviews, asset performance reviews and Quality Score tracking. Documented in Looker + Loom.
GoHighLevel, HubSpot, Zoho, ActiveCampaign, Kartra and custom Airtable/Sheets stacks. Booking + reminder + offline conversion sync included.
Yes. Google Ads MCC access, GA4, GTM, Framer/Next.js pages and creative source files all under your login. We work as managers with a 30-day exit clause.
Yes — high-intent Search + custom-intent YouTube is our strongest combo for consulting offers. Application quiz filters out tyre-kickers.
Yes — trading, health, finance, mindset. Copy is written to Google policy with disclaimers and compliance-safe hooks. Zero policy-driven account suspensions in 3 years.
Live Looker Studio dashboard: keyword → click → booked call → close → cash. Plus a weekly Loom + monthly strategy call.
Yes — around 45% of our Google clients are in the US, UK, UAE, Canada, Australia and Singapore. Everything runs on Google Meet, Loom, Slack/WhatsApp and Looker Studio.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.