We run the entire launch: runway ads, waitlist growth, webinar/VSL registration, live webinar delivery, cart-open sequences, WhatsApp broadcasts, urgency close-out and post-launch evergreen — with a Looker dashboard tracking cash-collected every hour.
3–8 week live cohorts (Maven / Circle / MightyNetworks) needing a paid launch engine.
Evergreen $200–$2k courses ready to scale past $50k/mo with a webinar funnel.
Coaches monetising their audience with a productised course alongside their 1:1 offer.
Course creators leveraging book/keynote authority for premium ₹25k–₹2L courses.
Repeatable cohort-launch operators running 3–4 launches per year.
Membership + course hybrid launches with retention and re-launch cycles.
Positioning, promise, curriculum, price, bonus stack, guarantee, disqualifiers.
6-week paid runway (Meta + YouTube), lead magnets, WhatsApp broadcast list build.
60–90 min webinar or 15-min VSL — hook, teach, transition, offer, close.
Registration + replay + application + cart + checkout — sub-1.5s LCP, mobile-first.
Live webinar day, cart-open urgency stack, WhatsApp broadcasts, replay window.
48–72 hr close-out: bonus deadlines, fast-action bonuses, dynamic timers, Q&A live.
Non-buyer nurture, downsell / payment plan sequence, next-cohort waitlist priming.
AI-personalised evergreen webinar, deadline funnels, always-on ads for between cohorts.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Meta + YouTube ads for waitlist + WhatsApp broadcast list build.
Registration + replay + application + cart + checkout — Framer / Next.js.
Hook, teach, transition, offer, close, Q&A — designed slide deck.
Cloud API broadcast list, cart-open pushes, close-out urgency, Q&A reminders.
Pre-launch, launch, cart-open, close-out, non-buyer nurture — all templates.
Deadline funnels, dynamic timers, bonus stack, fast-action bonuses.
Razorpay / Stripe / Kajabi / Kartra — 1-click upsells + EMI + payment plans.
Live cash-collected, cart adds, refunds, plan mix — updated hourly.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
Cold list + no runway = launch flops. 6-week paid runway 2–4× cart-open revenue vs list-only launches.
70% of buyers close on replay + close-out — not the live call. Open-ended replays kill urgency.
Email-only close-out caps cart size. WhatsApp broadcasts 2–3× email-only launch revenue for Indian audiences.
Cart-open day 1 = 30% of revenue. Day 3 (close-out day) = 40%. No close-out sequence = 40% revenue left on table.
Launch teams flying blind lose ₹5–₹25L in refunds and missed pushes. Hourly Looker updates prevent this.
Non-buyers ghost forever. Evergreen webinar + deadline funnels capture 15–30% of non-buyer revenue over 90 days.
Challenge: Previous cohort attempt hit ₹18L. Founder needed to scale to ₹1Cr+ without burning list.
What we did: 6-week Meta + YouTube runway, WhatsApp broadcast list build, 3-part webinar, close-out urgency, Razorpay + EMI.
Challenge: Founder-led course, small list of 6,400. Needed paid runway to hit $250k+ cart open.
What we did: 8-week paid runway, WhatsApp Cloud API broadcast, live 2-part webinar, close-out with fast-action bonuses.
Challenge: Cohort revenue was lumpy (₹0 → ₹40L → ₹0). Founder burnout after every launch.
What we did: AI-personalised evergreen webinar, deadline funnels, WhatsApp Cloud API, Meta + Google managed by TRAFIXEL.
Challenge: Author had built audience via book + podcast but never monetised beyond book royalties.
What we did: 3-part webinar, book-cover companion carousels, YouTube VSL, HubSpot + ActiveCampaign lifecycle.
Verified reviews from founders whose funnels we've built and scaled.
"₹1.4Cr cart open — 8× our previous cohort. The 6-week runway is what made the difference."
"$310k cart open on a tiny list. WhatsApp broadcast stack was the secret weapon."
"Evergreen webinar now delivers ₹28L a month while I focus on delivery. Set-and-forget system."
"The close-out sequence and dynamic timers pulled in 40% of our cart on the final 24 hours. Textbook execution."
"$540k launch, launch week without a single fire. Hourly Looker updates kept us calm."
"Post-launch nurture recovered ₹18L over 60 days from non-buyers. Nobody talks about this."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Course creators running a single live cohort launch with paid runway.
Creators converting their course into an always-on enrolment engine.
Cohort operators running 3–4 launches / year with evergreen between.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| 6-week paid waitlist runway | |||
| WhatsApp Cloud API broadcast stack | |||
| Live + evergreen webinar systems (both) | |||
| Full checkout + EMI + payment plans | |||
| Hourly Looker Studio launch dashboard | |||
| Post-launch non-buyer nurture (90d) | |||
| Ads across Meta + Google + YouTube | |||
| You own the funnel, ads, list and data | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
Single cohort launches start at ₹3,25,000 (21 days). Evergreen systems start at ₹3,75,000 (28 days). Ongoing partnership retainers start at ₹1,85,000/mo. Ad spend is separate and starts at ₹2–4L for a runway.
₹2–5L for a ₹25–75L cart-open. ₹5–15L for a ₹1–5Cr cart-open. ₹15L+ for anything above. We share expected cart-open ranges after the audit.
Yes — script rehearsal, tech setup, live producer, chat moderation and post-webinar QA. Founder just shows up and teaches.
21 days to cart-open for a cohort launch, 28 days for evergreen. Add 5–7 days if we're writing curriculum-level copy from scratch.
Small list + strong offer: ₹20–75L cart open. Medium list (10–25k): ₹75L–₹3Cr. Large list (50k+): ₹3–15Cr. We stress-test expectations in the audit.
Yes — ads are managed in-house. Most launches run Meta cold + retargeting, YouTube long-form nurture and Google Search retargeting as a blended stack.
Yes — that's where paid runway matters most. Our 6-week paid runway can 3–5× a tiny list before cart-open.
Yes — Razorpay, Stripe, Kajabi, Kartra, ThriveCart. 3–12-month EMI, 1-click upsells and payment plans built in.
No — but we lock projected cart-open bands during the audit and adjust scope + ad spend if we can't hit them. Retainers have a 30-day exit clause.
GoHighLevel, HubSpot, Kajabi, Kartra, ActiveCampaign, ConvertKit, Zoho. Full lifecycle stages + non-buyer nurture built in.
Yes — trading, health, finance, mindset. All copy is written to Meta / Google / YouTube policy with disclaimers.
Yes. Ads accounts, CRM, funnel pages, waitlist, WhatsApp list, checkout and creative source files all under your login. We work as managers with a 30-day exit clause.
Yes — around 40% of our course clients are in the US, UK, UAE, Canada, Australia and Singapore. Everything runs on Google Meet, Loom, Slack/WhatsApp and Looker Studio.
Live Looker Studio dashboard: waitlist → registration → show-up → attendees → cart-adds → paid → refunds. Updated hourly during cart-open.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.