We run acquisition for professional and local service firms — law practices, chartered accountants, architects, IT and staffing companies, agencies, home-service brands. High-intent Search, Google Business Profile dominance, fast intake over WhatsApp and CRM attribution from click to signed retainer.
Corporate, property, family and litigation practices needing qualified consultations, not tyre-kickers.
GST, audit, compliance and CFO-service firms selling annual retainers.
Design, HR, staffing and management consultancies filling a discovery-call calendar.
Interiors, AMC, pest control, repairs and installation businesses driven by call volume.
Development, cloud and managed-service firms chasing scoped project enquiries.
Salons, fitness, tuition and boutique studios where footfall and bookings decide the month.
Ticket size, close rate and lifetime value per service so budget follows profit, not vanity volume.
Every 'near me', 'best', 'cost of' and competitor query mapped to the page that should win it.
One page per service with pricing logic, proof, credentials and a single booking action.
Google Search, call-only and Local Services style structure plus a fully optimised Business Profile.
Click-to-call, WhatsApp auto-reply, callback capture and after-hours handling.
Matter type, budget band, urgency and location captured before the calendar opens.
Review requests after every delivery, plus case notes and articles that build E-E-A-T.
Signed clients pushed to Ads as offline conversions so bidding buys buyers, not browsers.
Every asset shipped, wired and tracked — nothing outsourced, nothing missing.
Service-line, competitor and 'near me' intent with call extensions and call tracking.
Categories, services, posts, Q&A, photos and review velocity for map-pack ranking.
One conversion page per practice area or service, built mobile-first.
Instant reply, qualification flow, callback capture and after-hours routing.
Matter type and budget scored, then routed to the right partner or executive.
Location pages, schema, citations and content that ranks for high-intent service terms.
Slot calendar, confirmations, reminders and no-show recovery sequences.
GA4 + call tracking + CRM: spend, enquiries, consultations and retainers by service line.
Anonymised client data — Meta, Google, GA4, Looker Studio, WhatsApp and CRM pipelines wired to booked calls.
Numbers anonymised for NDA. Full case files shared on discovery calls.
Every one of these has cost founders ₹3–₹15L before they came to us. We fix them in the first two weeks.
A single page can't rank or convert for six different service lines. Each needs its own page, proof and offer.
For local service demand the map pack outperforms paid search on cost per enquiry. Most firms never optimise it.
Service buyers call three providers in a row. Whoever answers first usually wins — a 60-second SLA is non-negotiable.
Free-for-all booking links fill partner calendars with unqualified matters and kill billable hours.
Reviews are the compounding asset in this industry. Ad hoc requests produce ad hoc rankings.
Without retainer data fed back into Ads, the algorithm keeps buying the cheapest, least serious enquiries.
Challenge: Broad Search campaigns produced high volume of unrelated matters and wasted partner time.
What we did: Practice-area campaign split, negative keyword build, WhatsApp matter-qualification flow, offline retainer import.
Challenge: Practice depended entirely on referrals with no predictable inbound pipeline.
What we did: Business Profile overhaul, service-line pages, review engine, call tracking and a compliance-season Search push.
Challenge: One page covered eight capabilities; nothing ranked and enquiries were vague.
What we did: Eight service-line pages with proof and pricing logic, technical SEO, LinkedIn retargeting and CRM stage attribution.
Challenge: Seasonal demand with no tracking; owner could not tell which channel produced jobs.
What we did: Call-only campaigns, locality landing pages, WhatsApp booking bot, call tracking and job-value reporting.
Verified reviews from founders whose funnels we've built and scaled.
"Enquiries finally match the matters we actually want to take. Partner time stopped leaking."
"The Business Profile work alone paid for the retainer in the first month."
"Separate pages per service changed everything — buyers now arrive already convinced."
"First agency that reported jobs booked instead of clicks."
"The WhatsApp qualification flow removed almost all the time-wasters."
"Review requests running automatically after delivery moved us into the top three on maps."
No retainer traps. Custom quotes available for multi-offer brands. GST invoicing from Gajendra Training Technologies LLP.
Firms that need the map pack, one service page and a working intake system live quickly.
Multi-service firms running continuous acquisition across practice areas or locations.
Firms with multiple branches, partner-level P&Ls or a dedicated in-house sales desk.
| Capability | TRAFIXEL | Freelancer | Generalist agency |
|---|---|---|---|
| Optimised to consultations and retainers, not form fills | |||
| Service-line pages instead of one generic services page | |||
| Google Business Profile and review engine included | |||
| WhatsApp and call intake with qualification | |||
| Call tracking tied to CRM outcomes | |||
| Offline retainer import to Google and Meta | |||
| Per-branch and per-service reporting | |||
| You own the ad accounts, CRM and creatives | |||
| 30-day exit clause on retainers | |||
| Fixed-scope launch pricing |
10+ years running performance-led funnels for coaches, D2C brands and B2B service firms. TRAFIXEL is the brand of Gajendra Training Technologies LLP — a registered Indian LLP, GST-compliant, with registered office in Mirzapur, Samastipur, Bihar 848302. Serving India and 6 international markets.
Book a free 30-minute funnel strategy call. We'll audit your current flow (or sketch a new one), give you specific ad-to-close numbers, and only pitch if there's a clear ROI path.
The Local Visibility Sprint starts at ₹55,000 one-time. Retainers start at ₹85,000/month. Ad spend is billed directly by Google and Meta in your firm's name and usually starts at ₹50,000/month.
₹400–₹1,800 for most Indian service categories. Legal, finance and B2B IT sit at the higher end; home services and local categories usually sit under ₹500.
No. Closing depends on your consultation quality, pricing and follow-up. We commit to qualified consultations and give you attribution showing which campaigns produced retainers.
Matter type, budget band, urgency and location are captured over WhatsApp or a short form before a slot is offered, and lead scoring decides who gets called first.
For local service demand it is often the cheapest source of enquiries. Categories, services, photos, posts, Q&A and steady review velocity decide map-pack position.
Yes. Each service gets its own page, campaign, budget and routing rule, with per-service reporting in a single dashboard.
Yes — service pages, locality pages, articles and review request copy are produced by us and approved by you before publishing.
Seven days from kickoff when Business Profile access and service details are ready. Existing accounts can go live in three to four days.
Zoho, HubSpot, GoHighLevel, Freshsales, practice-management tools and custom Sheets/Airtable stacks. Retainer events are imported back into Ads as offline conversions.
Yes — dynamic number insertion, call recording where legally permitted, and call outcomes tied to campaigns and keywords.
Yes, and we work within them. Copy avoids prohibited claims, follows Bar Council and platform policies, and every asset is approved by your compliance lead before launch.
Yes. Google Ads, Meta Business Manager, GA4, Business Profile, CRM and all creative source files stay under your login. We operate as managers with a 30-day exit clause.
Yes. We run service-business campaigns across India, and everything operates over Google Meet, WhatsApp and Looker Studio.
A live Looker Studio dashboard covering spend, enquiries, calls, consultations and retainers by service line, plus a weekly Loom walkthrough and a monthly strategy call.
Bring your offer, current numbers and stack. Leave with a funnel plan, benchmark CPAs and a "build vs fix" recommendation — no pitch unless the math works.