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Meta Ads Management

Facebook & Instagram Ads engineered for ROAS, not reach.

Advantage+ Shopping, lead-gen, and retargeting campaigns backed by CAPI, iOS-safe tracking, and a UGC creative engine. We build the funnel; the algorithm scales it.

  • Advantage+ Shopping & lead campaigns
  • Conversions API (CAPI) + server-side events
  • Weekly UGC + static creative production
  • Full-funnel: prospecting → retargeting → retention
  • Pixel + iOS 17 event optimisation
  • Weekly ROAS reporting tied to Shopify/CRM
Book a strategy call WhatsAppReply in 4 hours · Patna, Bihar
Fit check

Who this is for

  • D2C brands ready to scale beyond ₹5L/month on Meta
  • Local Patna businesses needing qualified WhatsApp leads
  • Course creators / info-product founders running webinars
  • Founders tired of agencies who only run 'boost post'
If any of this sounds familiar…

Problems we solve

Creative fatigue after 2 weeks

Weekly UGC + static drops keep CTR high and CPM controlled. We treat creative as media.

iOS 17 gutted your tracking

CAPI + server-side GTM + deduplication rebuilds signal so Meta's algo can actually learn.

ROAS looks great, revenue doesn't

We reconcile Meta reported vs actual Shopify/CRM revenue weekly. No smoke, no mirrors.

Stuck in Advantage+ black box

We structure Advantage+ properly, keep manual campaigns for control, and know when to blend.

Deliverables

What's included

Setup

  • Full account + Business Manager audit
  • CAPI + server-side GTM install
  • Pixel event mapping + deduplication
  • Catalog + Shop setup (if D2C)

Media buying

  • Advantage+ Shopping campaigns
  • Prospecting + retargeting + retention
  • Lookalike + interest testing
  • Weekly budget + bid optimisation

Creative engine

  • 4–8 UGC videos/month
  • Static + carousel ad production
  • Ad copy + hook testing
  • Weekly creative reporting
How we work

Our process

  1. 01

    Audit

    Ad account, pixel, CAPI, and creative teardown. Baseline ROAS + CAC.

  2. 02

    Rebuild

    Fix tracking, restructure campaigns, ship new creatives, launch CAPI.

  3. 03

    Scale

    Ramp winners, kill losers, expand into new audiences + creative angles.

  4. 04

    Systemise

    Weekly creative pipeline, monthly strategy, quarterly account rebuilds.

What you can expect

Outcomes we're accountable to

2–5×
Meta ROAS typical
30–50%
CPA reduction
8+
Fresh creatives/month
48h
Onboarding to live
Differentiators

Why TRAFIXEL

Creative as media

UGC + static shipped weekly by an in-house creative pod. No third-party bottlenecks.

iOS-safe stack

CAPI, server-side GTM, and deduplication done right — not just 'installed and forgotten'.

Revenue reconciliation

Weekly Meta-vs-Shopify/CRM revenue reports so you know the real number.

Pricing

Investment

Meta Ads retainers start from ₹40k/month (lead-gen accounts) and scale to ₹1.5L+/month (D2C with weekly UGC creative). Media budget is separate. Free audit before proposal.

FAQ

Frequently asked questions

What's the minimum spend?+

₹1L/month in media for meaningful learning. Below that, boosted posts + organic is a better fit.

Do you handle UGC creators?+

Yes — we source, brief, and manage creators end-to-end. Usage rights included.

Facebook or Instagram only?+

Meta places ads across FB, IG, Messenger, Threads, and Audience Network. We let placement optimisation decide the mix.

How do you report?+

Weekly Looker Studio dashboard + monthly strategy call. Slack channel for daily comms.

Do you also run Google Ads?+

Yes — bundled Meta + Google is our most popular setup. See /services/performance-marketing.

Ready to scale profitably?

Book a free 30-min strategy call. We'll audit your current setup and share a custom growth plan — no obligation.

No lock-in 4h reply Senior-led pod ROI-tracked