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Google Ads Management

Google Ads that print pipeline — Search, Shopping, PMax, YouTube.

Full-stack Google Ads management engineered for ROAS and CPL — not vanity clicks. We run Search, Shopping, Performance Max, Demand Gen, and YouTube campaigns tied to revenue in your CRM.

  • Search, Shopping, PMax, Demand Gen, YouTube
  • Server-side + enhanced conversions setup
  • Weekly search-term audits + negative keyword ops
  • Bidding strategy tuned to margin, not revenue
  • GA4 + Google Ads + CRM offline conversion sync
  • Transparent weekly reporting on spend → pipeline
Book a strategy call WhatsAppReply in 4 hours · Patna, Bihar
Fit check

Who this is for

  • D2C brands scaling Shopping + PMax profitably
  • Local Patna service businesses buying qualified leads
  • SaaS / B2B teams running Search + LinkedIn in parallel
  • Founders who want ROAS-accountable ad management
If any of this sounds familiar…

Problems we solve

PMax burning budget on brand

We isolate brand, cap PMax cannibalisation, and force incremental spend into new customer acquisition.

Broken conversion tracking

Duplicate, missing, or client-side-only conversions kill smart bidding. We rebuild with GA4 + server-side + enhanced conversions.

Wasted spend on junk queries

Weekly search-term reviews + negative keyword scripts strip out irrelevant traffic before it drains the daily cap.

No visibility into what's working

Weekly Looker Studio dashboards tie spend → CPL → revenue, not just impressions and clicks.

Deliverables

What's included

Account build

  • Full audit + kill-list of wasted spend
  • Campaign, ad group & keyword restructure
  • Ad copy + RSA asset production
  • Conversion tracking + GA4 wiring

Ongoing ops

  • Weekly bid + budget management
  • Search-term audits + negative keywords
  • Landing page + creative testing
  • Audience + placement optimisation

Reporting & strategy

  • Weekly Looker Studio dashboard
  • Monthly strategy review calls
  • Offline conversion imports from CRM
  • Quarterly account teardowns
How we work

Our process

  1. 01

    Audit

    Deep account audit — structure, tracking, wasted spend, missed opportunities.

  2. 02

    Rebuild

    Restructure campaigns, ship new creatives, fix tracking, rewrite ad copy.

  3. 03

    Scale

    Ramp budgets on winners, cut losers weekly, expand into new campaign types.

  4. 04

    Compound

    Monthly reviews, quarterly teardowns, always-on experimentation calendar.

What you can expect

Outcomes we're accountable to

3–8×
ROAS on Shopping/PMax
40–60%
CPL reduction typical
48h
Onboarding to live
Weekly
Optimisation cadence
Differentiators

Why TRAFIXEL

Margin-first bidding

We bid to profit and LTV — not top-line revenue. Your accountant will thank us.

Real tracking

Server-side GTM, enhanced conversions, offline import. Smart bidding actually gets clean signal.

No lock-in

Month-to-month. You own the account, the data, and the creatives — always.

Pricing

Investment

Google Ads retainers start from ₹40k/month for single-channel local accounts and scale to ₹1.5L+/month for full-stack Shopping/PMax/YouTube setups. Media budget is separate. Custom quote after a free audit.

FAQ

Frequently asked questions

What's the minimum ad spend to work with you?+

We recommend ₹1L+/month in media for meaningful optimisation. Below that, DIY or a coaching engagement makes more sense.

Do you charge % of ad spend or flat fee?+

Flat retainer, tiered by scope. No incentive to waste your budget.

Who owns the Google Ads account?+

You. Always. We work as managers on your MCC or via delegated access.

How fast can you launch?+

Audit + rebuild in 5–7 days. Live campaigns typically ship within 10 business days of kickoff.

Do you handle creatives?+

Yes — RSA copy, display banners, YouTube video ads via our in-house team + editors.

Ready to scale profitably?

Book a free 30-min strategy call. We'll audit your current setup and share a custom growth plan — no obligation.

No lock-in 4h reply Senior-led pod ROI-tracked