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Web Development

Websites that ship in weeks, convert in days.

Marketing-ready websites and landing pages built for speed, SEO, and conversion. Next.js, TanStack, WordPress, Shopify — whichever fits your stack and growth model.

  • Design + build in 3–6 weeks (not 6 months)
  • Core Web Vitals green on launch
  • SEO + GEO schema wired from day one
  • GA4 + GTM + server-side tracking pre-installed
  • CMS your team can actually edit
  • Optional: A/B test infra + CRO layer
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Fit check

Who this is for

  • D2C brands launching or replatforming their storefront
  • Coaching + service businesses that need a real lead engine, not a brochure
  • SaaS founders shipping a marketing site + docs before Series A
  • Anyone whose current site is losing them money on every ad click
If any of this sounds familiar…

Problems we solve

Slow site killing ad ROI

Every extra second of LCP kills ~7% of conversions. We rebuild for sub-2s LCP so paid traffic stops leaking.

No tracking, no attribution

GA4 half-configured, pixels missing, no server-side events. We wire the full stack before we ship.

Design-first, conversion-last

Beautiful sites that don't sell. We design against user intent + CRO principles, not Dribbble aesthetics.

CMS your team can't use

Every content update becomes a dev ticket. We build with CMSes non-devs can actually run.

Deliverables

What's included

Design & UX

  • Sitemap + IA + wireframes
  • Design system in Figma
  • Conversion-focused page design
  • Mobile-first + responsive across devices

Engineering

  • Next.js / TanStack Start / Shopify / WordPress
  • Headless CMS (Sanity / Payload / Contentful)
  • Core Web Vitals + Lighthouse 90+
  • Accessibility (WCAG AA baseline)

Marketing wiring

  • SEO + schema + sitemap.xml
  • GA4 + GTM + server-side conversions
  • CRM / WhatsApp / email integrations
  • A/B test + heatmap infra (optional)
How we work

Our process

  1. 01

    Discover

    Business goals, target users, competitor teardowns, IA. Deliver a written brief.

  2. 02

    Design

    Wireframes → hi-fi Figma → prototype. Weekly reviews, no surprises.

  3. 03

    Build

    Sprint-based development with staging previews. QA on real devices.

  4. 04

    Launch + optimise

    Ship with tracking live. Post-launch CRO sprint in month 1.

What you can expect

Outcomes we're accountable to

3–6 wks
Time to launch
<2s
LCP on mobile
90+
Lighthouse score
Day 1
Tracking live
Differentiators

Why TRAFIXEL

Marketing-native builds

We're a marketing agency that builds sites — every choice is measured against CAC, conversion, and SEO.

You own the code

GitHub repo, hosting, CMS — all in your name. No agency lock-in, no proprietary CMS.

CRO from launch

A/B testing, heatmaps, and post-launch optimisation baked into the build, not sold as an upsell.

Pricing

Investment

Websites are project-priced, not hourly. Marketing sites typically ₹2L–₹8L, e-commerce ₹5L–₹20L+, depending on scope, integrations, and CMS. Custom quote after discovery call.

FAQ

Frequently asked questions

What stack do you build on?+

For most marketing sites: Next.js or TanStack Start on Vercel/Cloudflare with a headless CMS (Sanity / Payload). For e-commerce: Shopify or Medusa. For content-heavy: WordPress if it genuinely fits.

Do you do design or just development?+

Both. Design + dev + marketing wiring is one team, one sprint plan.

Can you take over an existing site?+

Yes. Common request — we audit, fix tech debt, replace CMS if needed, and hand back a maintainable stack.

How long does a build take?+

Marketing site: 3–6 weeks. E-commerce: 6–10 weeks. Custom apps: scoped separately.

Do you do ongoing maintenance?+

Optional retainer for CRO, content, and updates. Or handover to your in-house team with full docs.

Ready to scale profitably?

Book a free 30-min strategy call. We'll audit your current setup and share a custom growth plan — no obligation.

No lock-in 4h reply Senior-led pod ROI-tracked