TRAFIXEL is a boutique, senior-led digital marketing agency in Patna engineered for founders and growth teams who are done paying for likes, impressions, and vague "brand-lift" reports. We run Google Ads, Meta, YouTube, PMax, SEO, and GEO as a single revenue engine — with a live dashboard you own from day one.
Certified · Trained on · Trusted stack
The pillar guide
A digital marketing agency isn't a "poster + reel" vendor. It's the team that owns the math between an ad impression and a paid invoice. In Patna and across Bihar, most business owners have been burnt by agencies that show up with vanity dashboards — impressions, reach, followers — while the bank account tells a different story.
TRAFIXEL operates on a simple principle: if we cannot attribute a rupee spent to a rupee earned, we don't spend it. That's why we start every engagement by rebuilding your tracking — GA4, Google Tag Manager, Meta Pixel + CAPI, WhatsApp click attribution, and call tracking — before we touch a single campaign.
Only after that base is solid do we design the growth engine: Google Search & Performance Max for high-intent demand, Meta Ads for scaled demand generation, YouTube for cheap awareness at scale, SEO for compounding organic traffic, and AIO/GEO for the new wave of AI-search citations from ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Why an agency, not a freelancer
Most Patna businesses cycle through 3–4 freelancers before realising the problem isn't targeting — it's that no one owns the full funnel. TRAFIXEL replaces that patchwork with a single accountable team.
Strategist + media buyer + designer + analyst — assigned as a pod to your account. If someone is unavailable, the pod ships. Nothing stalls.
Google Ads, Meta, GA4, GSC, WhatsApp, calls — attributed into one live Looker Studio view. No monthly PowerPoints.
Ad accounts, pixels, GTM, creatives, landing pages, keyword lists — all in your workspace. Leave whenever, everything stays.
Not monthly reviews. We rebuild losers, scale winners, and test 3+ new creatives every single week.
WhatsApp clicks, missed calls, offline visits, cash-on-delivery — modelled correctly, not ignored.
We future-proof your brand for ChatGPT, Gemini, and Perplexity search — most Patna agencies still don't know this exists.
The honest comparison
| Dimension | TRAFIXEL Pod | Freelancer | In-house hire |
|---|---|---|---|
| Monthly cost | Custom retainer | ₹8k–₹25k | ₹40k–₹1.2L salary + tools |
| Skills covered | Strategy, media, creative, analytics, dev | Usually one | One person, generalist |
| Speed to launch | 14 days | 3–6 weeks | 45–90 day hiring + ramp |
| Continuity risk | Pod backup | Vanishes when busy | Quits, goes on leave |
| Tool stack included | GA4, GTM, Looker, Semrush, Meta CAPI | Usually none | You buy all licenses |
| Accountability | SLAs + weekly review | WhatsApp promises | Manager overhead |
Who's actually running your account
[Placeholder bio — 5+ years managing paid media across D2C, education, and healthcare accounts. Google Ads & Meta Blueprint certified. Previously scaled [Brand X] from ₹0 to ₹[Y]Cr/year in trackable revenue via performance channels. Speaks at Patna startup meetups on attribution, GEO, and full-funnel measurement.]
How we engage
30-min strategy call. We map your funnel, unit economics, and biggest revenue leak — free, no obligation.
Within 5 days: a channel-mix plan with CAC / ROAS targets, creative angles, and a 90-day roadmap you keep.
First 30 days: tracking rebuilt, landing pages shipped, campaigns launched, dashboard live.
Month 2 onward: weekly optimisation, monthly strategic reviews, quarterly channel expansion.
The first 90 days
Full-funnel stack
Google, Meta, YouTube, PMax — engineered around ROAS and CAC, not clicks.
Local pack domination + national organic traffic that compounds monthly.
Get cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Custom-built pages that convert 2–4× better than your current site.
GA4, GTM, server-side tracking, Meta CAPI, WhatsApp attribution.
Ad creatives, reels, and UGC that stop the scroll and drive clicks.
Advantage+ and PMax campaigns tuned for D2C SKUs and catalog scale.
WhatsApp Cloud API, email drips, lead-scoring flows — retention on autopilot.
Fractional CMO retainers for founders who need strategy, not just execution.
Industries we specialise in
BPSC, BSSC, NEET, JEE, SSC — Meta + YouTube funnels that fill batches without discounting.
Multi-speciality, dental, IVF, cosmetics — Google Search + Local Pack for high-intent bookings.
Residential + commercial projects — qualified site-visit leads via Meta + landing-page automation.
Shopify + WooCommerce brands — PMax, Advantage+ Shopping, and UGC creative engines.
LinkedIn + Google Search + intent data — pipeline for a real sales team, not MQLs.
Restaurants, salons, wedding, retail — Google Business Profile + WhatsApp-first lead capture.
The stack we run on
Exactly what you get every month
Who we serve
Results framework
* Illustrative results based on our engagement framework. Client-named case studies available under NDA on request.
What founders say
[Testimonial placeholder — replace with a 3–4 line quote from a real client covering the outcome, the timeline, and the working relationship.]
[Testimonial placeholder — replace with a 3–4 line quote from a real client covering the outcome, the timeline, and the working relationship.]
[Testimonial placeholder — replace with a 3–4 line quote from a real client covering the outcome, the timeline, and the working relationship.]
Why Patna businesses choose us
Delhi and Mumbai agencies charge ₹2L+/month and treat Patna like a footnote. Local Patna freelancers copy-paste playbooks that worked in 2019. TRAFIXEL sits in the middle: senior, Patna-based, and calibrated for how buyers here actually behave.
Pricing philosophy
We don't sell fixed packages because your business isn't a fixed package. Retainers are built after the free strategy call, priced against scope, channel mix, ad spend, and the outcomes you need. What you'll never see: setup fees, tool markups, or "boost budget" upsells.
Local businesses launching or fixing paid ads. Single channel focus. Weekly optimisation.
Scaling D2C / B2B brands running Google + Meta + landing pages. Full pod, dashboard, monthly review.
8-figure brands needing full-funnel + SEO + CRO + attribution engineering. Fractional CMO layer.
Frequently asked
Most Patna agencies sell deliverables (10 posts, 4 reels, 1 report). TRAFIXEL sells outcomes tied to your P&L — CAC, ROAS, qualified leads, and pipeline. We're senior-led, work in pods (strategist + media buyer + designer + analyst), and give you a live dashboard from day one instead of monthly PowerPoints.
In Patna, freelancers charge ₹8k–₹25k/month, local agencies ₹15k–₹60k/month, and metro agencies ₹1L–₹5L+/month. TRAFIXEL sits in the senior-boutique tier — pricing is custom, based on channel mix, ad spend, and scope. We publish a custom quote after the free 30-min strategy call so you're not overpaying for shelf-ware.
Yes. We actively serve Patna businesses and ~40% of our clients are pan-India D2C and B2B brands. Local Patna context is a specialty, not a limitation.
Month-to-month, no lock-in. If we don't earn the retainer, you walk. Most engagements run 6–12+ months because the compounding effect kicks in around month 3.
You do. Everything is created inside your Google Ads, Meta Business Manager, GA4, GTM, and cloud storage. If we ever part ways, everything stays with you — no held-hostage assets.
Discovery call within 48 hours. Growth blueprint delivered inside 5 business days. First campaigns live inside 14 days of onboarding — assuming ad accounts, brand assets, and access are ready.
Both. Ads without great creative are just expensive impressions. Our pod includes designers and editors who ship 3+ new ad creatives every week — static, motion, and UGC-style.
Coaching (BPSC / BSSC / NEET / JEE / SSC), healthcare & clinics, real estate, D2C consumer brands, education, restaurants, and wedding services. We've built playbooks for each — including WhatsApp-first lead capture that closes better than email in Bihar.
No — anyone who does is lying. We commit to a diagnostic process, weekly optimisation, and full transparency on what's working and what isn't. ROAS targets are set jointly after we understand your margins and LTV.
That's common. We often plug in as the performance/paid-media pod alongside an in-house content or brand team. We can also run a paid audit of your current agency's work if you want a second opinion before switching.
Keep reading
The full pillar guide — how a Patna digital marketing company should treat marketing as a P&L line.
Performance marketing, SEO, GEO, CRO, analytics — see every channel we run.
30-minute call. Custom growth plan. Zero obligation to hire us.
Book a free 30-minute strategy call. Walk away with a custom growth plan — even if we never work together.