Amazon Ads for authors built around profitable discovery and backlist value.
We structure keyword, category and product targeting around reader intent, then judge performance against royalties and series or offer value—not clicks alone.
Built specifically for authors and publishers with live Amazon listings and conversion-ready book pages
Amazon Sponsored Ads and retail-page optimisation connected to one measurable sales path
Reporting tied to profitable book sales, read-through and backlist growth, not surface-level activity
You own every account, page, audience and automation
authors and publishers with live Amazon listings and conversion-ready book pages with a validated offer and clear buyer
Teams ready to measure profitable book sales, read-through and backlist growth inside a CRM
Businesses with proof, delivery capacity and budget to test properly
Founders who want a focused system rather than disconnected tactics
If any of this sounds familiar…
Problems we solve
Ads send traffic to a weak listing
Retail conversion factors are reviewed before spend is scaled.
Broad targeting hides what works
Keywords, categories, products and formats are separated for usable decisions.
ACOS ignores the wider economics
We consider royalty, series read-through and book-influenced offer value where measurable.
Deliverables
What's included
Retail readiness
Listing and metadata review
Category and comparable-title map
Cover, blurb and A+ recommendations
Campaign build
Automatic and manual structure
Keyword and product targeting
Market and format separation
Optimisation
Search-term harvesting
Bid and placement control
Royalty and read-through reporting
How we work
Our process
01
Diagnose
Audit the offer, buyer, proof and current path to profitable book sales, read-through and backlist growth.
02
Build
Create the Amazon Sponsored Ads and retail-page optimisation assets, tracking and handoffs around one commercial goal.
03
Launch
Release in controlled tests, check lead quality and remove friction before adding budget.
04
Compound
Feed sales outcomes back into campaigns and content so profitable book sales, read-through and backlist growth improves over time.
What you can expect
Outcomes we're accountable to
Qualified
Demand over raw volume
End-to-end
Source-to-sale tracking
Weekly
Optimisation cadence
Owned
Accounts and assets
Differentiators
Why TRAFIXEL
Specialist context
The strategy starts with how authors and publishers with live Amazon listings and conversion-ready book pages earn trust and make a sale.
Commercial measurement
Dashboards follow profitable book sales, read-through and backlist growth; channel metrics are diagnostic, not the finish line.
One connected system
Messaging, acquisition, pages, nurture and sales handoff are designed together.
Pricing
Investment
Scope depends on offer maturity, market, asset production and channel count. We review your current numbers first, then quote the smallest viable build or retainer. Media spend and third-party software remain in your own accounts.