We coordinate audience building, launch-team activation, email, ads, retail pages and post-launch capture around one realistic release plan.
A meaningful runway builds the audience and proof needed before release day.
Author, publisher, PR, retail and paid activity follow one operating plan.
Evergreen discovery and reader capture continue after the launch spike.
Audit the offer, buyer, proof and current path to pre-orders, launch sales, reviews and owned readers.
Create the pre-launch runway, coordinated release and evergreen handoff assets, tracking and handoffs around one commercial goal.
Release in controlled tests, check lead quality and remove friction before adding budget.
Feed sales outcomes back into campaigns and content so pre-orders, launch sales, reviews and owned readers improves over time.
The strategy starts with how nonfiction authors preparing a new title or relaunch earn trust and make a sale.
Dashboards follow pre-orders, launch sales, reviews and owned readers; channel metrics are diagnostic, not the finish line.
Messaging, acquisition, pages, nurture and sales handoff are designed together.
Scope depends on offer maturity, market, asset production and channel count. We review your current numbers first, then quote the smallest viable build or retainer. Media spend and third-party software remain in your own accounts.
Three to six months is ideal for nonfiction. The exact plan depends on existing audience, publisher support and ambition.
We can coordinate the digital campaign and conversion path around events; physical production is scoped separately.
Yes, when there is a meaningful new angle, edition, audience or commercial pathway rather than a cosmetic announcement.
Book a free 30-min strategy call. We'll audit your current setup and share a custom growth plan — no obligation.
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