Senior-led performance team · PatnaFree audit →
Bundled Google + Meta Ads · One Team

Facebook & Google Ads Agency in Patna — one team, one dashboard, one retainer.

Stop paying two agencies who blame each other. We run your Google Ads (Search, PMax, YouTube) and Meta Ads (Facebook + Instagram) as one full-funnel engine — with shared attribution, shared creatives, and one weekly report. 3–7x blended ROAS, 25–35% cheaper than hiring separately.

Google Ads & Meta Blueprint certified Advantage+ · PMax · CAPI · GA4 Month-to-month · 30-day exit
Google Ads Manager and Meta Ads Manager unified dashboard showing 4.9x blended ROAS for a TRAFIXEL client
Google Search Ads
Facebook Feed & Reels
Performance Max
Instagram + Stories
YouTube In-stream
Meta Lead Ads
4.9x
Blended ROAS
-32%
CPA vs split
1
Retainer

Why bundling Google + Meta beats hiring two agencies

Every brand we onboarded from "one agency per platform" had the same 5 leaks. Bundling fixes them structurally.

One attribution model

GA4 + data-driven attribution + Meta CAPI dedupe means one source of truth. Both platforms stop over-claiming the same sale — real ROAS lifts 20–30% just from clean numbers.

Shared creative library

A winning static or reel on Meta becomes a YouTube Shorts asset and a Discovery/Demand Gen ad on Google. Half the production cost, twice the reach.

Coordinated retargeting

Google retargeting picks up where Meta drops off, and vice versa. No double-hitting the same buyer with 40 ads/week; no ignoring warm audiences either.

One landing page stack

One CRO team optimising the same pages for both traffic sources. Learnings from Meta traffic instantly boost Google Quality Score, and Google keyword intent shapes Meta hook copy.

One report, one meeting

Weekly Loom + monthly deep-dive covering blended ROAS, per-channel spend, winning creatives, and next month's rebalance. No stitching two agency reports.

25–35% cheaper

One strategist, one analytics setup, one reporting layer split across both platforms. You pay for scope, not for duplicate agency overhead.

The full-funnel PPC map — every stage covered by one team

Google captures intent. Meta creates it. Bundled together, they compound.

Awareness · TOFU
  • Meta Advantage+ Prospecting
    Broad audiences + winning UGC hooks
  • Instagram Reels & Stories
    9:16 mobile-first video at scale
  • YouTube In-stream & Shorts
    Skippable + non-skippable brand video
  • Google Demand Gen
    Discover, Gmail, YouTube feed placements
Consideration · MOFU
  • Google Search — non-brand
    Category & problem-aware keywords
  • Performance Max
    Shopping + Display + YouTube blended
  • Meta Retargeting 7/14/28d
    Warm audiences from site + video views
  • Meta Lead Ads
    Instant forms + conditional questions
Conversion · BOFU
  • Google Brand Search
    Protect brand SERP from competitors
  • Advantage+ Shopping (ASC)
    Meta's highest-intent placement
  • Cart & lead abandonment
    Cross-platform retargeting sequences
  • Customer-match & LAL
    Feed CRM → Google & Meta lookalikes
Live Ad Account Screenshots

Real dashboards. Real numbers. Real client accounts.

Every screenshot below is pulled directly from a live Google Ads, Meta Ads Manager, GA4 or Looker Studio account we manage. Client names blurred for NDA — full un-redacted versions shared on the discovery call.

Google Ads campaign screenshot — Search + PMax — D2C Skincare Brand (Pan-India)
Google Ads

Search + PMax — D2C Skincare Brand (Pan-India)

4.9x ROAS₹268 CPA3.24K conversions/mo

6-campaign account, 30-day view. PMax scaled to 5.2x after 60 days of asset iteration.

Meta Ads Manager campaign screenshot — Lead Gen — Patna Coaching Institute
Meta Ads Manager

Lead Gen — Patna Coaching Institute

2,464 leads/mo₹62 avg CPL2.24% CTR

4 ad sets by class. Class 10 Foundation delivered 831 leads at ₹58 each with CAPI dedupe active.

GA4 Ecommerce campaign screenshot — Blended attribution — Demo Store (Ecommerce)
GA4 Ecommerce

Blended attribution — Demo Store (Ecommerce)

₹42.8L revenue1,842 purchases4.9x purchase ROAS

Session-level channel split. Google Ads 44%, Paid Social 28% — the honest picture no single ad platform will show you.

Google Performance Max campaign screenshot — Bihar Real Estate — Site Visit Campaign
Google Performance Max

Bihar Real Estate — Site Visit Campaign

42 site visits/mo₹2,980 / visit₹12.5L conv. value

Audience signals tuned to 'Home buyers, 25–45, Patna'. 5.2x value/cost after 8 weeks of asset optimisation.

Meta Advantage+ Shopping campaign screenshot — Fashion D2C — Kurta & Dress Catalog
Meta Advantage+ Shopping

Fashion D2C — Kurta & Dress Catalog

6.2x purchase ROAS1,204 purchases₹340 CPA

4-product carousel creative refreshed weekly. Advantage+ handled prospecting; manual campaigns handled retargeting.

Looker Studio campaign screenshot — Blended Google + Meta — Monthly Report
Looker Studio

Blended Google + Meta — Monthly Report

4.9x blended ROAS-32% blended CPA₹49.7L revenue

This is what every retainer client sees on the 1st of every month. One dashboard, both platforms, zero attribution arguments.

🔒 Screenshots are from real, active client accounts. Brand names redacted per NDA. Full walkthrough available on the free audit call.

Verified Bundled Results

What happens when Google + Meta run under one team

Every number from live Ads Manager & Google Ads exports. Blended, not per-channel-vanity.

4.9x
Blended ROAS
D2C — 120 days after bundling
-32%
Blended CPA
vs previous 2-agency setup
2.6x
Meta ROAS lift
After GA4 dedupe cleanup
-41%
Wasted spend
Removed overlap in retargeting
D2C Skincare · Pan-India

From 2 agencies to 1 — ROAS 2.8x → 4.9x in 120 days

Problem

Meta agency claimed 5x ROAS, Google agency claimed 6x — GA4 showed real blended was 2.8x. Both were counting the same sales.

What we did

Consolidated under one team. Enabled Meta CAPI dedupe, GA4 data-driven attribution, killed 4 overlapping retargeting campaigns, shifted 22% of budget from Meta prospecting to PMax.

4.9x
Blended ROAS
-38%
Blended CPA
1
Retainer
Coaching Institute · Patna

₹58 cost per admission lead across Meta + Google

Problem

Search leads at ₹210, Meta leads at ₹95, but sales team said 70% of Meta leads were junk. No single view of pipeline.

What we did

Bundled Google Search intent keywords with Meta Lead Ads + CRM feedback loop. Fed closed-won leads back into both platforms as conversion signals + lookalikes.

₹58
Blended CPL
3.4x
Admissions
42%
Lead → visit
Real Estate · Bihar

40 site-visits/mo from ₹1.2L bundled ad spend

Problem

Only running Meta Lead Ads, plateaued at 12 visits/month. Google was untouched.

What we did

Added Google Search on high-intent 'flats in [locality]' keywords + PMax on project brochure landing pages. Cross-retargeting between Google visitors and Meta warm audiences.

40+
Site visits/mo
3.3x
Visit volume
₹3k
Cost / visit

"We used to pay two agencies and both claimed they were the winner. TRAFIXEL bundled us, cleaned attribution, and our real ROAS finally matched what the bank account was showing."

Founder, D2C skincare brand

"Bundling saved us ₹40k/month in fees and the numbers actually went up. That's the first time in 3 years our Google and Meta strategy felt like the same team."

Marketing Head, coaching institute Patna

Bundled vs 2 separate agencies vs freelancer

Same scope, honest comparison. Bundling wins on cost, attribution, and creative velocity.

What you getTRAFIXEL bundled2 separate agenciesFreelancer
One strategist across Google + Meta
Unified GA4 + CAPI attribution
Shared creative library across platforms
Cross-platform retargeting coordination
Landing page + CRO included
Fixed monthly retainer (not % of spend)
Weekly Loom + monthly deep-dive report
30-day exit clause, no lock-in
Google Ads + Meta Blueprint certified
Total cost for same scope

Our 90-day bundled PPC process

Predictable milestones. No black-box "give us 6 months" nonsense.

  1. Week 1
    Bundled audit & attribution repair

    Audit both accounts, fix GA4 + Meta CAPI + Google conversion tracking, deduplicate goals, baseline blended ROAS.

  2. Week 2–3
    Rebuild Google + Meta account structure

    Consolidate Meta into ASC + Prospecting + Retargeting. Rebuild Google into Search + PMax + Brand + YouTube. Kill overlap.

  3. Week 3–4
    Landing page + creative sprint

    Ship 1 high-converting landing page, 12 static ads, 6 UGC/reels concepts. Same creatives repurposed across both platforms.

  4. Month 2
    Scale + rebalance

    Shift spend to winners weekly. Add lookalikes from Meta pixel to Google Customer Match. Feed CRM back to both platforms.

  5. Month 3
    Compounding phase

    Reduce CPA month-over-month while raising spend. Winning-hook analysis, LTV cohorts, and creative-refresh cadence locked in.

  6. Ongoing
    Weekly optimisation + monthly deep-dive

    Loom every Friday, deep-dive on the 1st of each month with blended P&L, per-channel breakdown, and next month's plan.

Bundled Facebook + Google Ads retainers

Fixed monthly fee. Ad spend billed directly by Google & Meta — we never touch your budget. 30-day exit on every plan.

Starter Bundle

₹28,000/month · retainer only

For brands spending ₹60k–₹1.5L/mo combined on ads.

  • 1 Google account + 1 Meta account
  • Up to 4 campaigns per platform
  • 8 static ads/mo (repurposed both platforms)
  • GA4 + CAPI + conversion tracking setup
  • 1 landing page setup or revision
  • Weekly Loom + monthly report
Book my audit
Most popular

Growth Bundle

₹55,000/month · most popular

For brands spending ₹1.5L–₹5L/mo combined on ads.

  • Full-funnel: Search + PMax + YouTube + ASC + Retargeting + Lead Ads
  • 12 static + 6 video ads/mo
  • 1 UGC creator brief + shot list
  • GA4 + CAPI + data-driven attribution
  • 1 landing page/mo + CRO on 1 existing
  • Weekly Slack + Loom + monthly deep-dive
Book my audit

Scale Bundle

From ₹1,00,000/month · custom scope

For brands spending ₹5L+/mo combined, multi-region or multi-brand.

  • Everything in Growth + multi-country/multi-brand
  • Dedicated senior strategist + analyst
  • Weekly UGC output + in-house edits
  • Advanced attribution (server-side, MMM light)
  • 2 landing pages/mo + full CRO backlog
  • Bi-weekly strategy calls + Slack channel
Book my audit

Ad spend billed directly by Google & Meta to your card — we never invoice or mark up ad spend. Retainer covers our team & tools only.

Industries We Scale

Bundled PPC playbooks — tuned per industry

Google + Meta split, creative style, landing page pattern, and conversion event vary a lot by industry. Here's how we run each.

D2C & Ecommerce

40% Google / 60% Meta

PMax + Advantage+ Shopping. UGC reels, Shopify catalog sync, ROAS & AOV tracking.

Real Estate & Housing

55% Google / 45% Meta

High-intent 'flats/plots in [locality]' Search + Meta Lead Ads with drone walkthroughs.

Coaching & EdTech

50% Google / 50% Meta

Course/keyword Search + Lead Ads with conditional forms. CRM feedback loop for LTV.

Restaurants & Cloud Kitchens

35% Google / 65% Meta

Local Search + Meta Advantage+ with drool-worthy Reels. Store-visit tracking, Zomato/Swiggy audiences.

B2B & SaaS

70% Google / 30% Meta

Search bottom-of-funnel + LinkedIn-style Meta targeting for demo requests. CRM-fed lookalikes.

Local Services & Home Pros

65% Google / 35% Meta

Google LSA + Search + Meta Lead Ads with before/after Reels. Call tracking + WhatsApp routing.

Our PPC Tech Stack

The exact stack we set up in your accounts

Every tool below is set up in your accounts under your logins. You own it forever, whether you stay with us or not.

Tracking
  • Google Tag Manager
  • GA4 + DDA
  • Meta Pixel + CAPI
  • Server-side GTM (Scale)
Ad Platforms
  • Google Ads MCC
  • Meta Business Manager
  • YouTube Studio
  • Google Merchant Center
Creative & CRO
  • Figma landing kits
  • Loom UGC briefs
  • Hotjar / Clarity
  • Unbounce / native LP
Reporting
  • Looker Studio dashboards
  • Weekly Loom
  • Monthly PDF deep-dive
  • Slack alerts on anomalies
What Ships Every Month

A checklist you can hold us to

No fluffy scopes. Every month you get this — or the retainer is on us for the next month.

Google Ads work

  • 4 new Search ad variants across top campaigns
  • 2 PMax asset-group refreshes with new creatives
  • 1 YouTube video ad tested (Shorts or In-stream)
  • Weekly negative keyword pruning
  • Bid strategy audit + budget rebalance
  • Quality Score improvements on 3 lowest-scoring ad groups

Meta Ads work

  • 8 new static ads + 4 new video/reel concepts
  • 1 UGC creator brief (footage sourced by us or you)
  • ASC + Advantage+ campaign refresh
  • Retargeting audience refresh (7/14/28/90-day windows)
  • Creative-fatigue monitoring + kill/scale decisions weekly
  • 1 new Lead Ad or Conversion campaign test

Shared / cross-platform

  • 1 landing page shipped or major CRO revision
  • CRM → Google Customer Match + Meta CAPI sync
  • Blended attribution reconciliation in GA4
  • Looker Studio dashboard updated & shared
  • Weekly Loom walkthrough (10-min)
  • Monthly deep-dive report + next-month plan

Strategy & communication

  • Slack / WhatsApp channel — replies within 4 business hrs
  • Bi-weekly 30-min strategy call (Growth/Scale plans)
  • Monthly P&L view: spend, revenue, CAC, LTV cohort
  • Quarterly roadmap: what to test next 90 days
  • Ad-hoc audits on new offers/products
  • Full documentation in your Notion or Google Drive
Your First 14 Days

Onboarding — from signed contract to first live campaign

We don't disappear for 30 days. Here's exactly what happens each day.

Day 1–2

Access & audit

  • MCC + Business Manager access
  • GA4, GTM, Shopify/CRM access
  • Full audit of current spend & leaks
Day 3–5

Tracking rebuild

  • GA4 events + conversions
  • Meta Pixel + CAPI + dedupe
  • Google Ads conversion imports
Day 6–10

Account rebuild

  • New Google structure: Search + PMax + Brand
  • Meta: ASC + Prospecting + Retargeting
  • First 8 static ads + 4 reels shipped
Day 11–14

Launch + first Loom

  • Landing page live
  • Campaigns go live with 20% budget
  • First weekly Loom + Slack channel active
Founder-Backed Guarantees

6 promises we sign onto every retainer

You own the accounts — always

Google Ads, Meta BM, pixels, CAPI — all under your login. Revoke us in 1 click.

Zero markup on ad spend

You pay Google & Meta directly. We invoice only our retainer. No middleman on your budget.

30-day exit clause

No 6-month lock-ins. If we don't deliver, you walk. Simple as that.

Blended ROAS or nothing

We report combined performance across both platforms, not cherry-picked per-channel wins.

Weekly Loom, monthly deep-dive

You'll always know exactly what we did and what's next. No black-box, no ghosting.

Founder on every account

Gajendra reviews every account monthly. No junior-only accounts, ever.

Frequently asked questions

Everything founders ask before bundling Google + Meta with us.

Why bundle Facebook and Google Ads under one agency instead of two?

Because attribution, creative, and audience data flow across both platforms. When one agency runs both, we deduplicate spend, share winning creatives, coordinate retargeting windows, and stop the classic double-attribution problem where each platform claims the same sale. You also pay one retainer instead of two — usually 30–40% less than hiring separately.

What ad spend do I need to start a bundled Facebook + Google Ads retainer?

Minimum ₹60,000/month combined ad spend (typically split 60/40 or 50/50 between platforms based on your funnel). Below that, one channel usually outperforms; we'll recommend focusing on Google or Meta alone until you scale.

How is spend split between Google and Meta?

In the audit we look at your product/service, average order value, sales cycle, and intent level. High-intent (SaaS, B2B, services with active search demand) usually leans 60–70% Google. D2C/impulse products (fashion, skincare, food) usually lean 60–70% Meta. We rebalance monthly based on ROAS.

Do you manage YouTube Ads and Instagram Reels ads too?

Yes. YouTube Ads (In-stream, In-feed, Shorts) run inside Google Ads and are part of our Google retainer. Instagram Reels, Stories, and Explore placements are inside Meta Ads Manager and covered by our Meta retainer. Same team runs both.

Who owns the ad accounts?

You do — always. We work inside your Google Ads MCC and your Meta Business Manager as an assigned agency. On day 1 of offboarding you revoke our access and the accounts, pixels, conversions, and CAPI stay 100% intact.

Do you build the landing pages and creatives too?

Yes. Every bundled retainer includes 1 landing page (or 1 major CRO revision) per month, and creative direction for 8–12 static/video ads per platform per month. UGC video production is available as an add-on.

How do you handle attribution between Google and Meta?

We set up GA4 as the source of truth, enable data-driven attribution in Google Ads, install Meta CAPI with deduplication, and reconcile weekly. If both platforms claim the same conversion, GA4's path analysis decides which one earned it. This alone often lifts real ROAS by 20–30% because you stop over-investing in one platform based on inflated claims.

What's the reporting cadence?

Weekly Loom video walkthrough + Slack/WhatsApp updates on wins and issues. Monthly deep-dive report with blended ROAS, per-channel breakdown, creative winners, and next month's plan. All numbers pulled from Ads Manager, Google Ads, and GA4 — no vanity dashboards.

Do you offer a bundled discount vs hiring separate Google + Meta agencies?

Yes. Bundled retainers are 25–35% cheaper than the same scope split across two agencies, because we share the strategist, analytics, landing page, and reporting layer across both platforms.

How long is the contract?

Month-to-month with a 30-day exit clause. No 6-month lock-ins, no penalties. First 90 days is when most of our clients see 2–4x ROAS improvement, so churn is rare.

Do you work with businesses outside Patna?

Yes — we run bundled PPC for D2C brands, real estate, SaaS, coaching, and services across India. Patna is our home base and where most of our reviewed clients are, but ads are run remotely with weekly video calls.

What industries do you not take on?

Gambling, adult, crypto/forex trading, MLM, unregulated financial products, and brands with sub-2-star review averages we can't fix through CRO first. We take on ~1 in 4 audit calls.

Free bundled audit · 24-hr turnaround

Ready to run Facebook + Google Ads as one engine?

We'll audit both your accounts, show you exactly where spend is leaking, and give you a bundled 90-day plan — free, no contract.

Blended ROAS reporting You own the ad accounts 30-day exit clause