UK · Digital Products & Memberships
Marketing agency for digital products & memberships in UK
Profit that survives the second month of a subscription. We build and run the demand engine, the funnel and the follow-up for digital product businesses selling into the United Kingdom — priced in GBP, tuned to the channels UK buyers actually use.
What we see in UK digital product businesses accounts
CAC judged on first purchase only
Low-ticket products rarely pay back on day one. We model contribution margin over 90 days so you can bid confidently instead of capping spend out of fear.
Onboarding that loses people in week one
Most churn is decided in the first seven days. We rebuild activation — first-value moment, onboarding sequence, in-product nudges — before scaling spend.
No upgrade path
Annual plans, tiers, bundles and community upsells turn a fragile monthly product into a durable revenue base.
The system we install
Funnel shape: Paid acquisition → low-friction purchase → onboarding → retention → upsell. Primary channel in UK: LinkedIn Thought-Leader and Document Ads for B2B advisory offers.
Unit economics model
CAC, payback period, retention curve and LTV mapped before we change a single campaign.
Acquisition
Paid channels tuned to payback window rather than day-one ROAS, with creative built around the product's actual first-value moment.
Activation and retention
Onboarding flows, win-back sequences, dunning recovery and churn-reason capture wired into your stack.
Expansion
Annual upgrade pushes, tier upsells and community/cohort attach to lift LTV without lifting CAC.
What you get every month
- Unit economics and payback model
- Paid acquisition across Meta and Google Search
- Creative built on product moments, not stock B-roll
- Landing page and checkout CRO
- Onboarding and activation sequences
- Dunning and failed-payment recovery
- Churn-reason capture and win-back campaigns
- Annual and tier upgrade campaigns
- Cohort retention dashboard
- Monthly LTV:CAC review
Pricing in GBP
£2,800 – £9,000 / month
Typically alongside £10k – £150k / month in ad spend.
What moves the number
- Number of channels and markets run in parallel
- Creative volume required to avoid fatigue
- Whether we rebuild the funnel or optimise an existing one
- Depth of CRM and lifecycle automation work
Every engagement is quoted after the free audit. No packaged tiers.
How we're judged
- Blended CAC
- Month-3 retention
- LTV:CAC ratio
- Expansion revenue
Common objection we hear from UK digital product businesses: "Acquisition works but churn eats everything." Fair — which is why the first 30 days are spent proving the tracking before we scale spend.
UK compliance & tooling
UK GDPR and PECR — explicit marketing consent, cookie consent mode v2, ICO-compliant privacy notices and 30-day SAR handling.
Checkout and billing: Stripe / GoCardless with Direct Debit for retainers. Calls run 09:00–17:30 GMT, Mon–Fri (GMT / BST).
Questions UK digital product businesses ask
Do you work with low-ticket products?
Yes, provided the retention or upsell path makes the maths work. If a product cannot pay back inside 90 days, we say so before you spend.
Can you fix churn?
We fix the marketing-controllable part — expectation-setting in ads, activation, lifecycle messaging and dunning. Product-caused churn needs product work, and we will tell you which is which.
Do you need access to our product analytics?
Yes. Retention work without cohort data is guesswork. Read-only access is enough.
Do you actually have UK clients?
We publish real case studies rather than logos we cannot verify. Ask on the call and we'll show you the closest comparable account, including the ones that underperformed and why.
How do we work across timezones?
Async-first: a shared dashboard, weekly written updates and one live call inside your 09:00–17:30 GMT, Mon–Fri window. Escalations go through WhatsApp or Slack.
Start with a free 47-point audit
Send your site, ad accounts and last 90 days of numbers. You get the two or three changes that matter most for digital product businesses in UK — free, and useful even if you never hire us.