Knowledge businesses · Digital Products & Memberships
Marketing agency for digital products & memberships
Profit that survives the second month of a subscription.
Also built for membership sites, template and toolkit sellers, paid communities, certification platforms. Offer type: Templates, memberships, communities, SaaS-adjacent info products. Funnel: Paid acquisition → low-friction purchase → onboarding → retention → upsell. Primary channel: Meta, Google Search and lifecycle email/in-app messaging.
The three problems we fix first
CAC judged on first purchase only
Low-ticket products rarely pay back on day one. We model contribution margin over 90 days so you can bid confidently instead of capping spend out of fear.
Onboarding that loses people in week one
Most churn is decided in the first seven days. We rebuild activation — first-value moment, onboarding sequence, in-product nudges — before scaling spend.
No upgrade path
Annual plans, tiers, bundles and community upsells turn a fragile monthly product into a durable revenue base.
The system
Unit economics model
CAC, payback period, retention curve and LTV mapped before we change a single campaign.
Acquisition
Paid channels tuned to payback window rather than day-one ROAS, with creative built around the product's actual first-value moment.
Activation and retention
Onboarding flows, win-back sequences, dunning recovery and churn-reason capture wired into your stack.
Expansion
Annual upgrade pushes, tier upsells and community/cohort attach to lift LTV without lifting CAC.
Scope of work
- Unit economics and payback model
- Paid acquisition across Meta and Google Search
- Creative built on product moments, not stock B-roll
- Landing page and checkout CRO
- Onboarding and activation sequences
- Dunning and failed-payment recovery
- Churn-reason capture and win-back campaigns
- Annual and tier upgrade campaigns
- Cohort retention dashboard
- Monthly LTV:CAC review
Metrics we report
- Blended CAC
- Month-3 retention
- LTV:CAC ratio
- Expansion revenue
Related services
Conversion Rate OptimizationEmail MarketingMarketing AutomationChoose your market
Local currency, channel mix, compliance and benchmarks on every page.
FAQs
Do you work with low-ticket products?
Yes, provided the retention or upsell path makes the maths work. If a product cannot pay back inside 90 days, we say so before you spend.
Can you fix churn?
We fix the marketing-controllable part — expectation-setting in ads, activation, lifecycle messaging and dunning. Product-caused churn needs product work, and we will tell you which is which.
Do you need access to our product analytics?
Yes. Retention work without cohort data is guesswork. Read-only access is enough.