How a Patna Coaching Institute 3X'd Admissions in 90 Days

The institute was running Meta and Google campaigns directly to their homepage. Enquiry forms were long, follow-ups were manual, and there was no way to tell which batch or district a lead was interested in. Ad spend was climbing month over month while the counselling team complained about junk leads.

• No dedicated landing pages per course (NEET / JEE / Foundation)
• Generic creatives — no faculty faces, no result screenshots
• Leads landed in a spreadsheet with 30-hour first-response time

We rebuilt the funnel end-to-end using the PIXEL™ framework:

1. Course-specific landing pages with faculty bios, past AIRs, fee EMI options, and a 4-field intake form.
2. Creative refresh — student result reels, faculty explainer clips, and district-targeted static ads (Patna, Gaya, Muzaffarpur, Bhagalpur).
3. WhatsApp Cloud API auto-reply within 2 minutes with a batch selector and counsellor booking link.
4. Weekly cohort review — pausing losing ad sets on day 4 instead of day 14.

The 90-day playbook

Week 1–2 was diagnostics and creative production. Weeks 3–6 tested 14 ad angles across NEET aspirants and their parents separately — parents converted 2.4x better on EMI-led creative. Weeks 7–12 scaled the three winning angles and layered lookalikes off the newly clean CRM data.

What moved the needle most

The single biggest lever was separating "student" and "parent" ad sets. Once we stopped mixing the two, CPL dropped 44% overnight because messaging and offers finally matched intent.