Landing Page CRO Checklist: 21 Fixes That Doubled Conversions for Indian SMBs
Every fix on this checklist is battle-tested on Indian traffic — mobile-first, WhatsApp-friendly, and built for a 3G reality. Use it to audit your own LP in 30 minutes.
Why Indian landing pages under-convert
They were designed for desktop, tested on WiFi, and copy-pasted from US templates. Indian traffic is 85% mobile, half on flaky 4G, and expects WhatsApp — not a contact form.
Above-the-fold rules
- Headline promise = ad promise, word for word.
- Sub-headline = specific outcome + timeframe.
- Primary CTA visible without scroll on a 6-inch screen.
- Trust chip row (clients, reviews, guarantee).
Form fixes
- Cut fields to 3 max: name, phone, intent.
- Phone input = numeric keypad, +91 prefixed.
- Add a WhatsApp button beside submit.
- Thank-you page with conversion tracking + next-step CTA.
Speed budget
LCP under 2.5s on mid-tier Android. That means: no hero video, WebP images, lazy-load below fold, one web font maximum, no chatbot bloat.
Trust stack
Real client logos with links. Video testimonials over text. Founder photo with credentials. Address + Google Map. GST number in footer. These small trust signals compound.
The 21-point audit
Book a free audit and we will send you a personalised version of this checklist scored against your live landing page.
Get a free growth audit for your business.
30-minute strategy call with a senior marketer. Walk away with a 90-day performance plan — no obligation.