Low-intent student leads
Broad campaigns fill the CRM with enquiries that never attend a demo or enrol, and counsellors burn time.
EdTech marketing agency
EdTech marketing that turns demand into qualified students and paying customers.
Demand generation, student acquisition, funnels, CRO, launches and lifecycle marketing from one team — for EdTech companies, course platforms and education brands measured on enrolments, not clicks.
The problem
Leads are cheap. Enrolments are not.
Trials and demos that stall
Free classes and trials without follow-up leave most learners one step short of paying.
No view of cost per enrolment
Ad platforms, CRM and payments don't connect, so nobody knows which campaign actually produced students.
What we do
Six parts of an EdTech growth system.
EdTech growth strategy
We map your learners or buyers (students, parents, professionals or institutions), the cost per enrolment you can afford and the channels that can reach it profitably.
- Learner and buyer segments
- CAC and LTV by programme
- Channel and budget plan
Paid + organic demand generation
Google, Meta, YouTube and LinkedIn campaigns alongside SEO, content and webinars — built around course intent and exam or career moments.
- Search and video campaigns
- SEO and content hubs
- Webinars and free classes
Lead generation and conversion funnels
Free trials, demo classes, counselling calls and application forms connected into one journey from first click to enrolment or subscription.
- Trial and demo funnels
- Counselling and demo booking
- Checkout and enrolment flows
Landing pages and CRO
Programme and course pages built for mobile users, with outcomes, curriculum, pricing and proof arranged to answer student objections.
- Programme landing pages
- A/B testing roadmap
- Form and checkout friction fixes
Course and product launch campaigns
Cohort intakes, new programmes and feature launches run with a waitlist, launch sequence and paid push timed to enrolment deadlines.
- Waitlist and pre-launch
- Launch email and ads
- Deadline and intake campaigns
Retargeting, CRM and automation
Retargeting, email, WhatsApp and counsellor follow-up that turns enquiries into enrolments, then onboarding and upsell flows that raise completion and renewals.
- Retargeting by funnel stage
- CRM and lead scoring
- Onboarding and renewal flows
A solo creator selling your own courses? Our marketing agency for course creators fits better. Running a cohort intake or new programme? See course launch management.
Who we work with
EdTech companies, platforms and education brands.
Online education companies
Test prep, skills, language and professional programmes selling to students and learners.
Course platforms and marketplaces
Platforms growing learner signups, paid subscriptions and instructor-side supply.
Learning apps and SaaS
Freemium learning apps and edtech tools driving installs, trials and paid upgrades.
Education brands and academies
Institutes and training academies moving enrolments online.
Cost per enrolment
By programme and channel
Lead-to-enrolment rate
Demo, trial and counselling
Revenue per student
Including renewals and upsells
Programme pages underperforming? Our landing page agency builds and tests them. Want follow-up and onboarding automated? See marketing automation.
Fit
Is an EdTech marketing agency right for you?
A good fit if
- You run an EdTech company, learning platform or online education brand
- You have a proven programme or product and want to scale enrolments or subscriptions
- You can share ad, CRM and enrolment data so we can measure cost per enrolment
- You want strategy, campaigns, funnels and lifecycle marketing from one team
Not the right fit if
- You're a solo creator selling one course (see our course creator agency)
- You need a school admissions brochure site with no acquisition goals
- You want guaranteed enrolment numbers before any data exists
Proof standard
Verified work only. No invented numbers.
We don't publish made-up enrolment numbers, growth percentages or testimonials. Every figure we share comes from a verified TRAFIXEL engagement, and your audit is based on your own campaign, CRM and enrolment data.
See documented work in the TRAFIXEL case study library.
FAQ
Questions before hiring an EdTech marketing agency.
What does an EdTech marketing agency do?
We plan and run the growth system for education businesses: demand generation, student or customer acquisition, funnels, landing pages, launch campaigns, retargeting and lifecycle automation — measured on enrolments, subscriptions and cost per acquisition.
How is this different from your course creator agency?
Our course creator agency is built for individual creators and small course businesses. This page is for EdTech companies, platforms and education brands with teams, multiple programmes, counsellors or product-led funnels.
Do you handle B2C and B2B EdTech?
Our core is B2C student and learner acquisition. For B2B (schools, universities, corporate L&D), we scope demand generation and lead nurturing separately.
Which channels work for EdTech?
Usually a mix of Google Search, YouTube, Meta, SEO content and webinars or free classes, backed by retargeting and CRM follow-up. The mix depends on price point and decision time.
Do you guarantee enrolments?
No. We commit to a clear plan, clean tracking and structured testing. Any results we publish come from verified TRAFIXEL work only.
Find where your student acquisition is leaking.
Share your programmes, campaigns and enrolment numbers. We'll review demand generation, funnels, landing pages, follow-up and tracking, and show the fixes worth making first.