Guessing at the problem
Low enrolments could be the offer, the ads, the funnel or the sales call. Fixing the wrong one wastes months.
Coaching marketing audit
Find what's blocking enrolments before you spend more on growth.
TRAFIXEL's 47-point marketing audit for coaches reviews your offer, lead generation, funnel, ads, SEO, sales journey, follow-up and tracking — then ranks the gaps costing you clients and tells you what to fix first.
Free for qualified coaching businesses · Delivered within about a week · No obligation to hire us
Why audit first
More spend on a leaky system just buys more leaks.
Channels judged in isolation
Ads look expensive when the real issue is a booking page that loses half its visitors, or leads nobody follows up.
No link from lead to client
Without clean tracking you can't tell which source produces paying clients — so budget goes to what's loudest.
The framework
47 checks across eight areas of your acquisition system.
8 checks
Offer and positioning
Is the promise specific, the niche clear and the price supported by proof? We check whether the offer itself is the bottleneck before anything else.
6 checks
Lead generation and acquisition
Where leads come from, which channels carry the business, referral dependency, and whether volume or quality is the real constraint.
7 checks
Funnel and landing pages
Lead magnet, opt-in, application and booking pages: message match, friction, mobile experience and drop-off at each step.
6 checks
Paid advertising (if running)
Account structure, audiences, creative fatigue, cost per qualified lead and wasted spend across Meta, Google or LinkedIn.
5 checks
SEO and organic visibility
What you rank for, missing commercial pages, content that attracts the wrong people, and technical issues blocking discovery.
6 checks
Conversion and sales journey
Show-up rates, call-to-client conversion, qualification, sales call structure and where buyers stall before enrolling.
5 checks
CRM, automation and follow-up
Speed to lead, nurture sequences, reminders, no-show recovery and leads left sitting in the inbox or CRM.
4 checks
Tracking, analytics and attribution
Pixels, conversion events, UTMs and whether you can connect a lead source to a paying client.
Ready to hand over the whole system instead? See our marketing agency for coaches. Want to know what fixing it typically costs? Read marketing agency pricing for coaches.
What you receive
A ranked fix plan, not a 60-page PDF.
- Scored 47-point audit across all eight areas
- The top three bottlenecks limiting enrolments, ranked by impact
- Quick wins you can fix in the next 14 days
- A 90-day priority roadmap: what to fix, in what order
- Plain-English walkthrough call — recorded so your team can use it
- Honest advice on whether to spend more, spend differently or fix first
- 01 · ACCESS
Share read-only access and your key numbers.
- 02 · REVIEW
We score all 47 points and map the lead-to-client journey.
- 03 · PRIORITISE
Gaps ranked by revenue impact and effort.
- 04 · WALKTHROUGH
A recorded call explaining findings and the 90-day roadmap.
If the audit shows lead volume is the main constraint, our lead generation for coaches service is the natural next step.
Fit
Is a coaching marketing audit right for you?
A good fit if
- You sell coaching, programmes or high-ticket offers and already have some leads or clients
- Growth has stalled, or ad spend is rising without more enrolments
- You're about to invest in ads, a new funnel or an agency and want to know where the money should go
- You want an outside, evidence-based view — not another tactic
Not the right fit if
- You have no offer yet — start with positioning instead
- You only want a technical website or SEO scan
- You want guaranteed results from an audit alone
Proof standard
Verified work only. No invented numbers.
We don't publish made-up coaching results. Every figure we show comes from a verified TRAFIXEL engagement, and your audit is based only on your own accounts and data.
See documented work in the TRAFIXEL case study library.
FAQ
Coaching marketing audit questions.
What is a coaching marketing audit?
A structured review of your whole client acquisition system — offer, lead generation, funnel, ads, SEO, sales journey, follow-up and tracking — to find what's limiting enrolments and what to fix first.
How is this different from a website or SEO audit?
A website or SEO audit looks at one channel. This audit follows the full path from first touch to paying client, so you can see whether the real problem is traffic, conversion, sales or the offer itself.
What do I need to share?
Read-only access to whatever you use — ads accounts, analytics, CRM, funnel pages — plus your offer, prices and rough numbers for leads, calls and clients. We work with what you have.
Do I have to hire TRAFIXEL afterwards?
No. The roadmap is yours to implement in-house, with a freelancer or with us. Many coaches use it to brief whoever does the work.
How long does the audit take?
Most audits are completed and walked through within about a week of receiving access, depending on how many channels you run.
Know exactly where your growth is leaking.
Tell us about your offer, channels and numbers. We'll run the 47-point audit and show you the three fixes that matter most.