No one finds it
The ebook sits on a website page with no promotion plan, so only existing followers ever see it.
Ebook marketing services
Ebook marketing that turns readers into qualified leads and clients.
Strategy, promotion, landing pages, email follow-up and conversion from one team — for experts, consultants, coaches and knowledge businesses using an ebook to grow, measured on qualified leads, not downloads.
The problem
Most ebooks get downloaded, then forgotten.
Downloads with no follow-up
Readers get a PDF and nothing else, so interest fades before they ever think about hiring you.
No link to revenue
Nobody tracks which readers became calls or clients, so the real value of the ebook stays unknown.
What we do
Six parts of an ebook that grows your business.
Ebook marketing strategy
We define who the ebook is for, which offer it should lead to, whether it's free or paid, and the cost per reader and per qualified lead it needs to hit.
- Reader profile and angle
- Free vs paid ebook model
- Target cost per lead
Paid + organic promotion
Meta, Google and LinkedIn campaigns alongside SEO articles, social content, podcasts and partner newsletters that put the ebook in front of the right readers.
- Paid campaigns by audience
- SEO and content entry points
- Partner and podcast distribution
Lead magnet and funnel strategy
The ebook becomes step one of a funnel: download page, thank-you page offer, nurture sequence and a clear next step toward a call, course or programme.
- Download and thank-you pages
- Low-ticket or call offer
- Funnel stage tracking
Landing pages and CRO
Mobile-first ebook pages with a sharp promise, chapter preview, author credibility and short forms, tested for download and lead quality.
- Ebook landing page
- Form and qualifying questions
- A/B tests on promise and cover
Email and follow-up campaigns
A reader journey that delivers the ebook, gets it read, adds insight chapter by chapter and invites the right readers to talk.
- Delivery and read-reminder emails
- Chapter-based nurture
- WhatsApp and retargeting follow-up
Authority and reader-to-client conversion
Positioning the ebook as proof of expertise — in LinkedIn content, talks and sales conversations — and scoring readers so sales time goes to buyers.
- Personal-brand positioning
- Lead scoring and CRM
- Sales handoff and booking
Selling a published book? Our book marketing services for authors cover launches and retail sales. Building your wider author platform? See our marketing agency for authors.
Who it is for
Ebooks for experts, consultants, coaches and authors.
Consultants and experts
Ebooks that explain your method and bring in decision-makers ready for a discovery call.
Coaches
Guides that attract ideal clients and move them toward a consultation or programme.
Authors and thought leaders
Ebooks and sample chapters used to grow an email list and speaking or advisory demand.
Course and knowledge businesses
Ebooks as the entry point to courses, memberships and high-ticket offers.
Cost per reader
By channel and audience
Reader-to-lead rate
Qualified, not just downloads
Revenue from readers
Calls, clients and sales
Want a steady content engine around your ebook? See content marketing for consultants. Need the download page built and tested? Our landing page agency handles it.
Fit
Are ebook marketing services right for you?
A good fit if
- You have, or plan to write, an ebook tied to a real offer
- You want the ebook to create qualified leads, not just downloads
- You can invest in paid promotion and follow-up for at least a few months
- You want strategy, promotion, pages and email handled by one team
Not the right fit if
- You want retail book sales, Amazon rankings or a book launch (see our book marketing services)
- You only need someone to write or design the ebook
- You want guaranteed download or lead numbers before any data exists
Proof standard
Verified work only. No invented numbers.
We don't publish made-up download counts, lead numbers or testimonials. Every figure we share comes from a verified TRAFIXEL engagement, and your audit is based on your own ebook, offer and funnel data.
See documented work in the TRAFIXEL case study library.
FAQ
Questions before hiring ebook marketing services.
What are ebook marketing services?
Promoting an ebook so it reaches the right readers and turns them into leads or customers: strategy, paid and organic promotion, landing pages, email follow-up and conversion to a call or offer.
How is this different from your book marketing services?
Book marketing is about selling a published book: retail rankings, launches and publicity. Ebook marketing here treats the ebook as a business-growth asset that generates leads and clients for your services.
Should my ebook be free or paid?
Free ebooks usually build lists faster; low-priced ebooks can cover ad costs and attract more committed readers. We recommend based on your offer and budget, and can test both.
Do you write the ebook?
Our focus is marketing. We can advise on angle, structure and title for conversion, and scope writing or design separately if needed.
Do you guarantee results?
No. We commit to a clear plan, clean tracking and structured testing. Any results we publish come from verified TRAFIXEL work only.
Turn your ebook into a lead engine.
Share your ebook (or idea) and the offer behind it. We'll map the audience, promotion channels, funnel and follow-up, and show the first steps worth taking.